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Monday, Nov. 24, 2008 at 8:28 am

Optimization Tips to Bolster Holiday Sales

By Jeff Sexton
November 24th, 2008

Holidays or no holidays, there’s simply less money to go around.

As obvious as that statement is, many still seem to deny the equally obvious implication: you won’t keep profit margins healthy unless you actively take business away from someone else – either from direct competitors, or from businesses outside your market/category.  If the pumpkin pie gets smaller, you’ll have to cut a fatter slice in order to get the same amount of holiday pie.

But how can you do that on the short term?  With the holiday season upon us, what can you do right now to ensure window shoppers actually buy from you (instead of someone else)?

Watch this video and take a hard look at how you can improve your websites with holiday focused Point-of-Action assurances.

Then read this article to get 10 outstanding “must do” action items.  Some of them will take longer than others, but many of the earlier recommendations could be executed so as to yield results for the Christmas and holiday seasons.

Plus, don’t forget to register for our upcoming webinar tomorrow so you can leverage Google’s Quality Score – the Secret Factor to PPC Success for your holiday pay per click campaigns.

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Comments (4)

  1. Webinar sounds really awesome. Been struggling to get the quality score up.

    I though am seeing a slowdown in conversion in the holiday time, not really selling a product but a business service.

    Money is tight and I have to optimize. Thanks!

  2. Interesting web retail “optimization” detail that confuses me:

    I was on the Chapters/Indigo website, attempting to buy some books. (Canada’s B&N, pretty much). In the main book home page, in the center content column amongst the links to things they actually sell is a rather large image-ad… for Oil of Olay (at least, for me). That spot is easily 4 times the size of the thumbnails they’re using to sell books on the same page…

    http://www.chapters.indigo.ca/books/

    If you were at a Chapters store, it would be highly unusual to find a large sign in the middle of the fiction aisle directing you to the drug store around the corner to buy beauty products.

    Does this happen a lot? Should it? I was quite startled by the ad and was inclined to jump over to Amazon.ca. They’re pretty good about serving me books when I ask for books.

  3. I think a quick checkout process can never be undervalued. Especially in holiday times when people are speed shopping to get all those last minute gifts.

  4. See this video and take a hard look at how you can improve your web pages with holiday focus of action guaranteed.
    I think the quick payment process can never be undervalued.

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Jeff is a Persuasion Architect, Web copywriter, blogger, and instructor of FutureNow's Persuasive Online Copywriting workshop. Follow Jeff Sexton on twitter

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