Comments on: Optimization Tips to Bolster Holiday Sales http://www.grokdotcom.com/2008/11/24/optimization-tips-to-bolster-holiday-sales/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Fri, 19 Mar 2010 15:50:21 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Property Management Software http://www.grokdotcom.com/2008/11/24/optimization-tips-to-bolster-holiday-sales/comment-page-1/#comment-1177856 Property Management Software Sat, 11 Jul 2009 14:08:17 +0000 http://www.grokdotcom.com/?p=2196#comment-1177856 I think a quick checkout process can never be undervalued. Especially in holiday times when people are speed shopping to get all those last minute gifts. I think a quick checkout process can never be undervalued. Especially in holiday times when people are speed shopping to get all those last minute gifts.

]]> By: Jailyn http://www.grokdotcom.com/2008/11/24/optimization-tips-to-bolster-holiday-sales/comment-page-1/#comment-1113676 Jailyn Wed, 26 Nov 2008 02:30:50 +0000 http://www.grokdotcom.com/?p=2196#comment-1113676 Interesting web retail "optimization" detail that confuses me: I was on the Chapters/Indigo website, attempting to buy some books. (Canada's B&N, pretty much). In the main book home page, in the center content column amongst the links to things they actually sell is a rather large image-ad... for Oil of Olay (at least, for me). That spot is easily 4 times the size of the thumbnails they're using to sell books on the same page... http://www.chapters.indigo.ca/books/ If you were at a Chapters store, it would be highly unusual to find a large sign in the middle of the fiction aisle directing you to the drug store around the corner to buy beauty products. Does this happen a lot? Should it? I was quite startled by the ad and was inclined to jump over to Amazon.ca. They're pretty good about serving me books when I ask for books. Interesting web retail “optimization” detail that confuses me:

I was on the Chapters/Indigo website, attempting to buy some books. (Canada’s B&N, pretty much). In the main book home page, in the center content column amongst the links to things they actually sell is a rather large image-ad… for Oil of Olay (at least, for me). That spot is easily 4 times the size of the thumbnails they’re using to sell books on the same page…

http://www.chapters.indigo.ca/books/

If you were at a Chapters store, it would be highly unusual to find a large sign in the middle of the fiction aisle directing you to the drug store around the corner to buy beauty products.

Does this happen a lot? Should it? I was quite startled by the ad and was inclined to jump over to Amazon.ca. They’re pretty good about serving me books when I ask for books.

]]> By: Tertius http://www.grokdotcom.com/2008/11/24/optimization-tips-to-bolster-holiday-sales/comment-page-1/#comment-1113553 Tertius Tue, 25 Nov 2008 18:53:01 +0000 http://www.grokdotcom.com/?p=2196#comment-1113553 Webinar sounds really awesome. Been struggling to get the quality score up. I though am seeing a slowdown in conversion in the holiday time, not really selling a product but a business service. Money is tight and I have to optimize. Thanks! Webinar sounds really awesome. Been struggling to get the quality score up.

I though am seeing a slowdown in conversion in the holiday time, not really selling a product but a business service.

Money is tight and I have to optimize. Thanks!

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