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Optimization Tips to Bolster Holiday Sales

Posted By Jeff Sexton On November 24, 2008 @ 8:28 am In Accountable Marketing,B2C,Checkout Process,Improving Conversion,Optimization Tactics,Website Optimization,e-commerce | 4 Comments

[1]Holidays or no holidays, there’s simply less money to go around. [2]

As obvious as that statement is, many still seem to deny the equally obvious implication: you won’t keep profit margins healthy unless you actively take business away from someone else – either from direct competitors, or from businesses outside your market/category.  If the pumpkin pie gets smaller, you’ll have to cut a fatter slice in order to get the same amount of holiday pie.

But how can you do that on the short term?  With the holiday season upon us, what can you do right now to ensure window shoppers actually buy from you (instead of someone else)?

Watch this video [3] and take a hard look at how you can improve your websites with holiday focused Point-of-Action assurances.

Then read this article to get 10 outstanding “must do” action items [4].  Some of them will take longer than others, but many of the earlier recommendations could be executed so as to yield results for the Christmas and holiday seasons.

Plus, don’t forget to register for our upcoming webinar tomorrow [5] so you can leverage Google’s Quality Score – the Secret Factor to PPC Success [6] for your holiday pay per click campaigns.


Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2008/11/24/optimization-tips-to-bolster-holiday-sales/

URLs in this post:

[1] Image: http://www.grokdotcom.com/wp-content/uploads/2008/11/holiday-shopping.jpg

[2] there’s simply less money to go around.: http://www.nytimes.com/2008/11/20/technology/internet/20slashing.html?_r=1&th&emc=th

[3] Watch this video: http://www.grokdotcom.com/2007/11/16/screencast-guarantee-holiday-sales/

[4] read this article to get 10 outstanding “must do” action items: http://www.e-consultancy.com/news-blog/366738/top-10-tips-for-retailers-to-combat-the-economic-downturn.html

[5] upcoming webinar tomorrow: https://www2.gotomeeting.com/register/936134385

[6] Google’s Quality Score – the Secret Factor to PPC Success: http://www.grokdotcom.com/2008/11/09/webinar-google-quality-score/

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