Comments on: How to Write Newsletters That People Actually Read http://www.grokdotcom.com/2008/11/25/how-to-write-newsletters-that-people-actually-read/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sun, 22 Nov 2009 06:56:44 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Los Angeles DUI Lawyer http://www.grokdotcom.com/2008/11/25/how-to-write-newsletters-that-people-actually-read/comment-page-1/#comment-1204635 Los Angeles DUI Lawyer Wed, 28 Oct 2009 22:17:30 +0000 http://www.grokdotcom.com/?p=1533#comment-1204635 Great info, I will be using this for my future newsletters. Great info, I will be using this for my future newsletters.

]]> By: Property Management Software http://www.grokdotcom.com/2008/11/25/how-to-write-newsletters-that-people-actually-read/comment-page-1/#comment-1177857 Property Management Software Sat, 11 Jul 2009 14:09:25 +0000 http://www.grokdotcom.com/?p=1533#comment-1177857 Getting in front of a reader base in the first place is usually the biggest challenge. After that, quality content will guarantee they stay and encourage new readers too.. that's what I've learned over the years. Getting in front of a reader base in the first place is usually the biggest challenge. After that, quality content will guarantee they stay and encourage new readers too.. that’s what I’ve learned over the years.

]]> By: How to Get Your Newsletter Read :: redstonestrategies.com http://www.grokdotcom.com/2008/11/25/how-to-write-newsletters-that-people-actually-read/comment-page-1/#comment-1117498 How to Get Your Newsletter Read :: redstonestrategies.com Sat, 06 Dec 2008 07:57:05 +0000 http://www.grokdotcom.com/?p=1533#comment-1117498 [...] Holly Buchanan over at FutureNow has some great tips on how to structure your newsletter so it gets read and has the pop you want it to. Here is what she has to say: [...] [...] Holly Buchanan over at FutureNow has some great tips on how to structure your newsletter so it gets read and has the pop you want it to. Here is what she has to say: [...]

]]> By: Anna http://www.grokdotcom.com/2008/11/25/how-to-write-newsletters-that-people-actually-read/comment-page-1/#comment-1116293 Anna Wed, 03 Dec 2008 01:56:03 +0000 http://www.grokdotcom.com/?p=1533#comment-1116293 I couldn't have said this better myself. It's also nice to be somewhat vindicated in our aims to achieve the same things for our blog/newsletter - different articles for a diverse audience, unique voice, wow not just how, and personal stories. I couldn’t have said this better myself. It’s also nice to be somewhat vindicated in our aims to achieve the same things for our blog/newsletter – different articles for a diverse audience, unique voice, wow not just how, and personal stories.

]]> By: Elle Raunston http://www.grokdotcom.com/2008/11/25/how-to-write-newsletters-that-people-actually-read/comment-page-1/#comment-1116263 Elle Raunston Wed, 03 Dec 2008 00:00:09 +0000 http://www.grokdotcom.com/?p=1533#comment-1116263 Hi, I post a newsletter almost daily (well it is called the daily dose :-) ) and have found that giving a varied length as well as subject matter throughout the week means less drop off. And the blog posts comments are interesting too. I find with that, content rich, useful and interesting posts will give you sticky content that will bring people back. Cheers Elle Hi, I post a newsletter almost daily (well it is called the daily dose :-) ) and have found that giving a varied length as well as subject matter throughout the week means less drop off. And the blog posts comments are interesting too. I find with that, content rich, useful and interesting posts will give you sticky content that will bring people back.
Cheers
Elle

]]> By: Judy Dunn http://www.grokdotcom.com/2008/11/25/how-to-write-newsletters-that-people-actually-read/comment-page-1/#comment-1115705 Judy Dunn Mon, 01 Dec 2008 16:52:56 +0000 http://www.grokdotcom.com/?p=1533#comment-1115705 I read Marketing Sherpa's study and the heavy-on-content, short-on-sales-messages just confirms my thinking. I'm writing a five-part series on marketing with e-letters on my blog right now. Finding your voice and personality is so important because there is so much stuff, so much raw information already out there. No one needs more of that. We are all craving opinions and personal takes on topics. Like Sean, I tend toward the "drama" kind of writing: telling personal stories, using imagery and metaphors. Bottom line: we all need to find our own voice. Great post, Holly! I read Marketing Sherpa’s study and the heavy-on-content, short-on-sales-messages just confirms my thinking.

I’m writing a five-part series on marketing with e-letters on my blog right now.

Finding your voice and personality is so important because there is so much stuff, so much raw information already out there. No one needs more of that. We are all craving opinions and personal takes on topics.

Like Sean, I tend toward the “drama” kind of writing: telling personal stories, using imagery and metaphors.

Bottom line: we all need to find our own voice.

Great post, Holly!

]]> By: Ned from Baltimore http://www.grokdotcom.com/2008/11/25/how-to-write-newsletters-that-people-actually-read/comment-page-1/#comment-1114069 Ned from Baltimore Thu, 27 Nov 2008 04:04:50 +0000 http://www.grokdotcom.com/?p=1533#comment-1114069 I've always believed in giving them some real info not just a sales pitch. It's nice to see some actual testing to back it up. I’ve always believed in giving them some real info not just a sales pitch. It’s nice to see some actual testing to back it up.

]]> By: Sean D'Souza http://www.grokdotcom.com/2008/11/25/how-to-write-newsletters-that-people-actually-read/comment-page-1/#comment-1113528 Sean D'Souza Tue, 25 Nov 2008 17:46:29 +0000 http://www.grokdotcom.com/?p=1533#comment-1113528 Drama. You write them like you were writing a screen play :) Drama.
You write them like you were writing a screen play :)

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