Thanks in advance.

Nice points. We always pound on the “answer the customer’s questions” issue, so sometimes I take it as a “for granted” thing, but a quick look at most websites proves that it’s not. I really like the “after the sale” follow up though. This is a no brainer for most truly complex sales, but it is incredibly profitable for all website interactions.

- Jeff

Two other things to think about: Anticipate as many questions, doubts as possible and find a way to answer them either on FAQ’s or in main copy. And highlight customer support. I’ve dropped quite a few shopping carts because I couldn’t find answers to my questions.

Secondly, think about after the purchase. Plenty of consumers are ready to return at the slightest reason. Keep your sales sold by providing excellent followup. Highlight customer service again, but also reiterate benefits and provide guidance on how to get the most out of the purchase in insert with purchase or in autoresponders.

Not only will this help keep your products sold, but it also will help instill loyalty in your customers – and what could be better than a returning customer.

(Some of this I cover in my free report, “Health Copywriting Tactics for a Tough Economy”)

A good demo goes beyond type and appeals to everyone. Properly implemented, video demos improve conversion rates. That said, there are aspects of a demo that can be manipulated to appeal to different personality types. Showing the thing in action appeals to spontaneous temperaments. Showing the thing producing results, showing the amount of control a user has over the software/website, showing why it’s a superior choice will appeal to competitives. Methodicals will want to see a breakdown of how the thing/software works and indications that you’ve covered most contingencies and “what if” scenarios. Finally, humanistic temperaments will want a some videos of people and customers discussing their experiences with your software/service.

Hope that helps.

- Jeff

I have a question though: Would you think the Competitive persona would wanna watch a “demo” of the product. In my case it’s a demo of how our Hosting Package works.

If you can’t be honest about the products that you’re selling then sell some other products.

Well Happy Thanksgiving everyone!!!