Questions? (877) 643-7244

Archive for November, 2008

FutureNow Post
Friday, Nov. 7, 2008 at 6:42 am

Understanding and Aligning the Value of Social Media

November 7th, 2008

align around peopleThe economy still weighs heavily on everyone’s mind, and we’re seeing drastic changes in traffic patterns. Hopefully, with changes in the U.S. political climate, things will turn around a bit.

Over the last few weeks, I’ve also been watching many self-proclaimed marketing gurus speak of social media’s role in filling in the gap during the economic downturn. While social media should be a part of any forward-thinking and transparent company, I would urge caution if you believe that you can monetize…

...continue to read "Understanding and Aligning the Value of Social Media"

FutureNow Post
Thursday, Nov. 6, 2008 at 3:05 pm

TheGrok’s Not-To-Miss Links for the Week 11/7/08

November 6th, 2008

Online Retail Sales Stats: Consumers Buying But Spending Less – Interesting trend analysis from my friends at Rimm-Kaufman. As background, they manage search for over 100 clients, mostly online retailers, mostly B2C. Their clients spend about $100 million combined on paid search clicks annually.

This is horrific – Retailers Report a Sales Collapse.

Amazon is launching “Frustration-Free packaging“. – I think this is an interesting way to save thumbs, offer “greener” packaging and differentiate their offering.

8 Tips for Selling Social Marketing to CFOs –…

...continue to read "TheGrok’s Not-To-Miss Links for the Week 11/7/08"

FutureNow Post
Wednesday, Nov. 5, 2008 at 4:33 pm

Texas Tech Tuesday – Part II: Maximizing the Possibility of Something Good Happening

November 5th, 2008

“Leach is unusual in giving his quarterback the authority to change every play, wherever the line of scrimmage. “He can see more than I’ll ever see,” Leach says. ‘If I call a stupid play, his job is to get me out of it. If he doesn’t get me out of it, I might holler at him. But if you let him react to what he sees, there’s a ton of touchdowns to be had.’ All Leach is really saying to…

...continue to read "Texas Tech Tuesday – Part II: Maximizing the Possibility of Something Good Happening"

FutureNow Post
Tuesday, Nov. 4, 2008 at 3:18 pm

Texas Tech Tuesday – Website Optimization Secrets from The Most Innovative Offense in Football (part 1)

November 4th, 2008

Tom Peters called it “…the best article on business strategy I’ve ever read,” and advised his blog subscribers to “read every damn word.”

And Tom isn’t alone in considering Michael Lewis’s sports writing to be a hidden treasure; just look at this marketing-based analysis of his book,  Money Ball.  But Tom Peters has been alone in recognizing the business applications of Michael Lewis’s astonishing article on the surprising innovation and success of Texas Tech Football, written no less than three…

...continue to read "Texas Tech Tuesday – Website Optimization Secrets from The Most Innovative Offense in Football (part 1)"

FutureNow Post
Tuesday, Nov. 4, 2008 at 7:38 am

The Smooth Leg Approach to Conversion

November 4th, 2008

smooth legsAlthough I try to stay away from using personal and embarrassing topics when writing blog posts, I’m going to share this experience, because it’ll help you think about a few things you should be considering when optimizing your site.

Last night, I went for a last minute shopping expedition, looking for wax strips that are ready to use. I visited three drugstores and a Walmart just to come out empty handed. Wax strips are not something I would think of purchasing online because…

...continue to read "The Smooth Leg Approach to Conversion"

FutureNow Post
Monday, Nov. 3, 2008 at 12:52 pm

Turning Free into Paid…

November 3rd, 2008

Use the power of words. According to AdRants, Holland-based CoffeeCompany, with help from THEY, has started promoting menu items through people’s WiFi menus. Instead of using the typical network names for their WiFi network they experimented with wittier names to “motivate” people into paying:

“By continuously changing the names of their store networks to such things as OrderAnotherCoffeeAlready, BuyCoffeeForCuteGirlOverThere?, HaveYouTriedCoffeeCake?, BuyAnotherCupYouCheapskate, TodaysSpecialExpresso1.60Euro and BuyaLargeLatteGetBrownieForFree, the chain is able to both promote items as well as guilt patrons into realizing free WiFi…

...continue to read "Turning Free into Paid…"

FutureNow Post
Monday, Nov. 3, 2008 at 8:56 am

Survival Training For Shrinking Marketing Budgets

November 3rd, 2008

In the dark days of the dot-bomb crisis many companies asked us to train their staff. That’s a big part of how we built our reputation for helping companies achieve extraordinary conversion rate results with less resources. We conducted custom training programs ranging from 3 hours to 3 days that weren’t on our regular menu of services. We helped lots of companies survive and it still makes us proud.

Bryan and I want to make sure that you not only survive but…

...continue to read "Survival Training For Shrinking Marketing Budgets"

Marketing Optimization Blog
FREE Newsletter Sign-Up
send it once every: