Comments on: Yet Another Advantage of an Optimization Culture

By: Property Management Software

Property Management Software — Sat, 11 Jul 2009 14:22:01 +0000

but do always follow LNOC practices, they are very very helpful for conversion. LNOC = least number of clicks, btw. =)

By: Scott Salwolke

Scott Salwolke — Thu, 11 Dec 2008 23:32:43 +0000

I think Amazon is a model for what testing reveals. I don’t think much of what they do is happenstance. And when they have the traffic they do, their testing is that much more important. It almost goes without saying that can be done to reduce a click from research to purchase would be beneficial.

By: St Francis Bird Feeders

St Francis Bird Feeders — Tue, 09 Dec 2008 01:21:32 +0000

I’d say when in doubt I’d follow the lead of Amazon, although they can probably get away with things that many sites can’t because of the inherent level of trust the brand carries. I’ve always been very impressed with their conversion rates as an affiliate, few sites seem to come close, and their ability to cross sell is amazing.

By: Casey

Casey — Thu, 04 Dec 2008 17:43:33 +0000

Interesting article. Testing is definitely vital to optimization and the Amazon.com situation is a great example of that.

There are a number of tests available for a specific situation. Check out this post by Knotice’s Dutch Hollis about the many ways to test:http://lunchpail.knotice.com/2008/09/10/testing-when-to-use-what/

It’s also important to test process. A recent case study showed that a company was missing 25% of their sales after they tested a new product launch process through email and web channels. Check the study out here: http://www.marketingsherpa.com/article.php?ident=30941

By: Audio Bible

Audio Bible — Thu, 04 Dec 2008 13:59:36 +0000

Good article. I agree, what works for 1 site does not always work for another.

Thing is, many sites have such big holes in them (mine included) that they can use some of the best practices and still see some improvement.

But test, test, test…