Comments on: The Value of a Unique Value Proposition

By: web technology blog

web technology blog — Sat, 14 Nov 2009 10:00:18 +0000

Yes I followed this idea. But we can say that it is unique as well.

By: Data Matrix Generator

Data Matrix Generator — Fri, 13 Nov 2009 22:27:42 +0000

For whatever reason, this just popped up in my feedreader…

Good post, though I’d like to get some input on how long you’d think a UVP can be.

But I think I’ll just test that myself

By: kerkoj pune

kerkoj pune — Sat, 10 Oct 2009 23:37:54 +0000

a no questions asked refund might also be a bit of help in building trust

By: Jon Hodge

Jon Hodge — Sun, 04 Oct 2009 14:37:56 +0000

I agree with everything this articles says, but I think it’s harder than just a good slogan. Where it sits on the landing page is also crucial. And then there’s the reality that if your site is well designed, then every page is a potential landing page, which means that the UVP has to be in the static header that doesn’t change from page to page, and consequently, it might get overlooked. . . . I’ve been reading a lot on how eyes look at websites, and basically, they seldom look at banners or headers . . . Tricky!

By: Garden Tillers

Garden Tillers — Thu, 17 Sep 2009 12:37:25 +0000

i think that every site that sells tangible goods needs to have the trust of its customers. Usually it is the delivery process that can create a USP. good read.

By: Promotional Merchandise

Promotional Merchandise — Fri, 04 Sep 2009 13:21:08 +0000

I definitely agree with Henal, make it unique prove it is worthwhile and it will get noticed. Most of all follow up on your service to those who are customers.

By: Henal Local Online Advertising

Henal Local Online Advertising — Tue, 11 Aug 2009 06:07:46 +0000

There are so many aspects to marketing that the value of the unique value of the proposition whatever your business is something that many should be taking great notice of. Have a great product prove its value and get it noticed.

By: When We-We and SEO Copy Attack | FutureNow's GrokDotCom / Marketing Optimization Blog

Tue, 21 Jul 2009 17:31:33 +0000

[...] design (see screenshot, highlighting is mine), and immediately noticed that they had a prominent Unique Value Proposition (UVP) statement, which was [...]

By: Property Management Software

Property Management Software — Sat, 11 Jul 2009 14:23:10 +0000

And make it easy to understand. Not all buyers are masters students! I speak for myself.

By: David

David — Sun, 21 Jun 2009 20:20:35 +0000

Bryan - good article. Strong value propositions are mucho importante. Agree with your suggestion of starting with your customer and figuring out how you are delivering outstanding value. Here's another article on developing a value proposition. Thanks and keep up the good work!

By: Lijdt jouw website aan deze 8 usability fouten?

Lijdt jouw website aan deze 8 usability fouten? — Tue, 05 May 2009 06:53:51 +0000

[...] website het is en waarom de bezoeker op de website moet zijn is voldoende. Dit wordt ook wel de Unique Value Proposition [...]

By: Cashmere Scarf Shop

Cashmere Scarf Shop — Thu, 26 Mar 2009 09:27:06 +0000

Thanks for stressing this point again. I think we sometime need to work on all of our pages and go through one by one and find UVP for every page.

By: A Strong Homepage Design Dissected | FutureNow's GrokDotCom / Marketing Optimization Blog

Tue, 17 Mar 2009 20:36:35 +0000

[...] Unique Value Proposition is prominent and below the logo [...]

By: how to encourage your innerpreneurial ideas | Rise of the Innerpreneur

how to encourage your innerpreneurial ideas | Rise of the Innerpreneur — Thu, 05 Mar 2009 01:06:28 +0000

[...] In fact, it doesn’t have to be new at all. All you need is a secret ingredient (i.e., an unique value proposition) that differentiates you from your competitors. Passion is the best secret ingredient in the world. [...]

By: Mortgage Protection Insurance Leads

Mortgage Protection Insurance Leads — Sat, 31 Jan 2009 21:53:30 +0000

Two points here stand out as highly relevant to my work in rehabilitating under-performing websites: a)”most businesses cannot provide a (USP) that simply rolls off their tongues”, and b) “the proposition needs to focus on value, not just uniqueness”.

It used to surprise me that managers didn’t instinctively know these things. Now when I’m called in to make their site “findable” on Google I know for certain that the Chief Marketing Officer will be unable to describe his target market, state his Unique Success Proposition, or be able to write copy and marketing material that shows value and benefit to the prospective client.

Having a website that cannot be found on Google is just a symptom.

By: Openness in the Information Economy « Ventures

Openness in the Information Economy « Ventures — Fri, 16 Jan 2009 16:25:29 +0000

[...] points or positive PR they receive in return. Most such projects are never required to articulate a value proposition or hash out their competitive [...]

By: Exploit Online Demand » Recommended Internet Marketing Ideas For 2009

Exploit Online Demand » Recommended Internet Marketing Ideas For 2009 — Tue, 30 Dec 2008 13:40:52 +0000

[...] The Value of a Unique Value Proposition Creating a unique value or campaign proposition isn’t for chumps or posers. Your value proposition must be clear, relevant, and easy to understand. [...]

By: Mini Case Study: Unique Value Proposition & a 33% Conversion Lift - News: Everything-e

Tue, 23 Dec 2008 12:17:34 +0000

By: Mini Case Study: Unique Value Proposition & a 33% Conversion Lift | FutureNow's GrokDotCom / Marketing Optimization Blog

Tue, 23 Dec 2008 12:08:16 +0000

[...] Unique Value Proposition (or Unique Campaign Proposition), is a brief, concise statement about what makes your website/business unique, and why customers should buy from you and not your competitors. It’s been a central part of our Persuasion Architecture methodology from day one. [...]

By: Best of 2008: Top 10 Website Optimization Posts to Kick Start and Improve Your Website!

Fri, 19 Dec 2008 07:24:48 +0000

[...] The Value of a Unique Value Proposition If you offer no good reason for a visitor to use your website rather than a competitors, then it [...]

By: Manon

Manon — Tue, 16 Dec 2008 22:24:14 +0000

Good info, but if you are going to use Spanish phrases (”mucho importante”), please be sure that they are correct: muy importante.

By: Shea Ellison

Shea Ellison — Tue, 09 Dec 2008 02:50:03 +0000

The three key words here in their order of importance are 1) value, 2) unique, and 3) simply stated. As many have said, it has to be a value perceived by the customer, it has to be unique – not only something they can’t get anywhere else, but NOT getting that value would be a missed opportunity; so doing nothing at all is also not an option.

You also have to be able to state it simply – in a phrase or sentence. It should dynamically address an obvious void in the marketplace that you can honestly fill.

“Fresh Hot Pizza delivered in 30-minutes or it’s Free”. “When it absolutely positively has to be there overnight.”

What is the ‘void’ in your marketplace? What’s missing in your market? What is it that customers want that no one else is delivering? You’ve to to think outside the box. It’s not easy, but if you can identify it and meet all of the above criteria – it’s a game changer.

By: David

David — Tue, 09 Dec 2008 01:20:29 +0000

i know the landing page scent is becoming more important, but its just a matter of taking baby steps for some clients as to their USP and matching it with their landing pages…

By: Ian Brodie

Ian Brodie — Mon, 08 Dec 2008 23:18:58 +0000

David – I’d certainly agree, your perceived ability to deliver could be a great USP/UVP – but I find that in reality that’s not where most companies (and consultants advising them) look when creating them. When done simplisticly (as I fear too many are, by companies and advisors with limited experience) they tend to produce what I call “meaningless differentiation”. Positioning that’s unique – but that doesn’t offer real value to clients.

That’s why I like Bryan’s phrase “Unique Value Proposition” – it’s a reminder that the proposition needs to focus on value, not just uniqueness.

Ian

By: Rob Schmults

Rob Schmults — Mon, 08 Dec 2008 17:17:55 +0000

Along the lines of Ian’s post, I think unique is hugely powerful, but can also stand in the way by causing the “perfect to be the enemy of the good.” Companies can tie themselves in knots trying to nail the unique part and end up missing the value proposition part in the process. I wonder if there isn’t an approach that says “start with your value proposition and then see if and where you can make it unique. But by all means (per Bryan’s blog) make sure your selling proposition is clear.