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No More Consulting Indigestion
Have you ever received great advice from a consultant but couldn’t implement it?
A recommendation is just advice, no matter how excellent, until you implement.
It’s only when you implement a recommendation that you reap the rewards.
Even when you know the advice is great you can get consulting indigestion.
You, the client, in consuming the advice can be the log jam or the hero of every consulting engagement. It’s rarely the consultant that makes the difference. If you choke or get indigestion then consulting leaves a bad taste in your mouth.
Just-In-Time Optimization
We have always tried hard to screen for toxic clients with unrealistic expectations. Our NPS scores are excellent and our client successes speak for themselves. Nevertheless, the most common lament among our clients isn’t about us it’s about them. They simply don’t have extra resources or time to implement everything we recommend.
We could ask our customers to change or we could change.
We chose to change!
Instead of providing you with a gut busting all-you-can-eat buffet we’ll provide you only the healthiest tastiest morsels of advice that you can actually consume and we’ll do it for much less money.
Think of it as just-in-time optimization. You tell us how much time and resources you can devote and we’ll prioritize our recommendations based on how much impact it will have towards reaching your goal.
You get analysis and recommendations without the considerable expense of having to hire an analyst.
We’re Not Crazy
Well at least we’re not dangerous, except to your competitors.
OnTarget, our new software-as-service model allows us to automate a great deal of otherwise costly consulting tasks that don’t provide as much value to you.
With OnTarget you get:
- Our expert analysis of your online lead generation and sales efforts;
- The best recommendations you can actually implement with an estimate of time & resources required;
- Pricing based on your ability to implement (starts as low as $1,000 a month) so that you achieve the highest return on investment of your time, money & resources.
We are launching the OnTarget program this week. We will be busy revising our website all week but you can preview the OnTarget service description.
If you want to know more or want to inquire about our reseller program please contact us.
About the author
Jeffrey is the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark. Jeffrey is available as a professional speaker. You can friend him on Facebook or LinkedIn.
More articles from Jeffrey Eisenberg
- Nobody wants to read your sh**!September 21st, 2009
- Redesign? Ask The Right Questions!September 18th, 2009
- Cross-post: How to Improve a Product Page, Part 1September 15th, 2009
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Oct 13-16, Googleplex California - eMetrics Marketing Optimization Summit Oct 19-23, Wash., DC
December 10th, 2008
10:09 am
Hey Guys. This “onTarget” offering sounds like a great idea. I have been trying to figure out a way to tap into Future Now’s services at Mzinga, but figured you were out of my price range. I hope we can sync up next week to learn more.
January 12th, 2009
8:59 am
[...] he produced the version you can watch below. We knew what the OnTarget software-as-a-service is; why it’s so different from everything else; how OnTarget works on your website; and even what kind of client results it [...]
January 12th, 2009
9:08 am
[...] he produced the version you can watch below. We knew what the OnTarget software-as-a-service is; why it’s so different from everything else; how OnTarget works on your website; and even what kind of [...]
July 1st, 2009
11:10 pm
Implementation isn’t about following orders on time and on budget; it’s about getting things to work on time and on budget.
July 11th, 2009
10:24 am
I agree, what good is good advice if it doesn’t show up for your customers. Its not you seeing the diffence that matters, it’s when the customer gets it. No matter how much is spent making it happen its worth absolutely nothing until it gets to the customer.
September 4th, 2009
8:51 am
Finally a product that takes into consideration the fact that even though recommendations are supplied that not everyone has the time to implement every recommendation! I think it’s a great idea that the most result impacting recommendations are served on a platter. Well done! Bout time someone caught onto this downfall. Nice product.
September 22nd, 2009
3:42 pm
This “onTarget” offering sounds like a great idea. I figured you were out of my price range.
October 6th, 2009
12:38 pm
That’s an interesting concept. I have seen some consultant companies trying hard to sell every idea even the one which is not practical.