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Sunday, Dec. 7, 2008 at 11:20 pm

No More Consulting Indigestion

By Jeffrey Eisenberg
December 7th, 2008

Have you ever received great advice from a consultant but couldn’t implement it?

A recommendation is just advice, no matter how excellent, until you implement.

It’s only when you implement a recommendation that you reap the rewards.

Even when you know the advice is great you can get consulting indigestion.

You, the client, in consuming the advice can be the log jam or the hero of every consulting engagement. It’s rarely the consultant that makes the difference. If you choke or get indigestion then consulting leaves a bad taste in your mouth.

Just-In-Time Optimization

We have always tried hard to screen for toxic clients with unrealistic expectations. Our NPS scores are excellent and our client successes speak for themselves.  Nevertheless, the most common lament among our clients isn’t about us it’s about them. They simply don’t have extra resources or time to implement everything we recommend.

We could ask our customers to change or we could change.

We chose to change!

Instead of providing you with a gut busting all-you-can-eat buffet we’ll provide you only the healthiest tastiest morsels of advice that you can actually consume and we’ll do it for much less money.

Think of it as just-in-time optimization. You tell us how much time and resources you can devote and we’ll prioritize our recommendations based on how much impact it will have towards reaching your goal.

You get analysis and recommendations without the considerable expense of having to hire an analyst.

We’re Not Crazy

Well at least we’re not dangerous, except to your competitors.

OnTarget, our new software-as-service model allows us to automate a great deal of otherwise costly consulting tasks that don’t provide as much value to you.

With OnTarget you get:

  1. Our expert analysis of your online lead generation and sales efforts;
  2. The best recommendations you can actually implement with an estimate of time & resources required;
  3. Pricing based on your ability to implement (starts as low as $1,000 a month) so that you achieve the highest return on investment of your time, money & resources.

We are launching the OnTarget program this week. We will be busy revising our website all week but you can preview the OnTarget service description.

If you want to know more or want to inquire about our reseller program please contact us.

Add Your Comments

Comments (13)

  1. Hey Guys. This “onTarget” offering sounds like a great idea. I have been trying to figure out a way to tap into Future Now’s services at Mzinga, but figured you were out of my price range. I hope we can sync up next week to learn more.

  2. [...] he produced the version you can watch below. We knew what the OnTarget software-as-a-service is; why it’s so different from everything else; how OnTarget works on your website; and even what kind of client results it [...]

  3. [...] he produced the version you can watch below. We knew what the OnTarget software-as-a-service is; why it’s so different from everything else; how OnTarget works on your website; and even what kind of [...]

  4. Implementation isn’t about following orders on time and on budget; it’s about getting things to work on time and on budget.

  5. I agree, what good is good advice if it doesn’t show up for your customers. Its not you seeing the diffence that matters, it’s when the customer gets it. No matter how much is spent making it happen its worth absolutely nothing until it gets to the customer.

  6. Finally a product that takes into consideration the fact that even though recommendations are supplied that not everyone has the time to implement every recommendation! I think it’s a great idea that the most result impacting recommendations are served on a platter. Well done! Bout time someone caught onto this downfall. Nice product.

  7. This “onTarget” offering sounds like a great idea. I figured you were out of my price range.

  8. That’s an interesting concept. I have seen some consultant companies trying hard to sell every idea even the one which is not practical.

  9. This is quite a good program. My friend used it and was very happy with the results.

  10. The implementation does not follow orders on time and on budget, but things get to work on time and within budget.
    I agree that this is a good dose of advice, if not provided for customers. Their difference is not, what matters is when the customer receives. No matter how much is spent to achieve our absolutely nothing, until it reaches the customer.

  11. The idea of ‘OnTarget’ is no-doubt great. But, as a new comer, I’ll need a little more time to afford the price :)

  12. I think consultants are an important part. So they are expensive.

  13. Wow, I think OnTarget is worth trying. The way you explained about it, I think it’s really cool and worth $100.

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Jeffrey Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark. You can friend him on Facebook.

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