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No More Consulting Indigestion

Posted By Jeffrey Eisenberg On December 7, 2008 @ 11:20 pm In B2B,B2C,FutureNow News,Improving Conversion,Lead Generation | 13 Comments


Have you ever received great advice from a consultant but couldn’t implement it?

A recommendation is just advice, no matter how excellent, until you implement.

It’s only when you implement a recommendation that you reap the rewards.

Even when you know the advice is great [2] you can get consulting indigestion.

You, the client, in consuming the advice [3] can be the log jam or the hero of every consulting engagement. It’s rarely the consultant that makes the difference. If you choke or get indigestion then consulting leaves a bad taste in your mouth.

Just-In-Time Optimization

We have always tried hard to screen for toxic clients [4] with unrealistic expectations. Our NPS [5] scores are excellent and our client successes speak for themselves.  Nevertheless, the most common lament among our clients isn’t about us it’s about them. They simply don’t have extra resources or time to implement everything we recommend.

We could ask our customers to change or we could change.

We chose to change!

Instead of providing you with a gut busting all-you-can-eat buffet we’ll provide you only the healthiest tastiest morsels of advice that you can actually consume and we’ll do it for much less money.

Think of it as just-in-time optimization. You tell us how much time and resources you can devote and we’ll prioritize our recommendations based on how much impact it will have towards reaching your goal.

You get analysis and recommendations without the considerable expense of having to hire an analyst.

We’re Not Crazy

Well at least we’re not dangerous, except to your competitors.

OnTarget, our new software-as-service model allows us to automate a great deal of otherwise costly consulting tasks that don’t provide as much value to you.

With OnTarget you get:

  1. Our expert analysis of your online lead generation and sales efforts;
  2. The best recommendations you can actually implement with an estimate of time & resources required;
  3. Pricing based on your ability to implement (starts as low as $1,000 a month) so that you achieve the highest return on investment of your time, money & resources.

We are launching the OnTarget program this week. We will be busy revising our website all week but you can preview the OnTarget service description [6].

If you want to know more or want to inquire about our reseller program please contact us [7].

Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2008/12/07/no-more-consulting-indigestion/

URLs in this post:

[1] Image: http://www.grokdotcom.com/wp-content/uploads/2008/12/ontarget-logo.png

[2] the advice is great: http://www.futurenowinc.com/clients.htm

[3] in consuming the advice: http://www.grokdotcom.com/2008/11/19/optimizing-for-conversion-ignoring-consumption/

[4] screen for toxic clients: http://www.grokdotcom.com/2008/11/10/realistic-expectations-for-conversion-rate-optimization/

[5] NPS: http://www.netpromoter.com/site/np/calculate.jsp

[6] preview the OnTarget service description: http://futurenowinc.com/ontarget_service.htm

[7] contact us: http://www.futurenowinc.com/contactus.htm

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