Comments on: Branding Through Reverse Camouflage

By: law firm websites

law firm websites — Fri, 30 Oct 2009 22:48:52 +0000

Wow, fascinating technique, advertising is such a diverse field.

By: Los Angeles Web Design

Los Angeles Web Design — Thu, 29 Oct 2009 16:40:41 +0000

I don’t know how you do it Jeff! As always, fascinating.

By: servasre74564

servasre74564 — Fri, 16 Oct 2009 22:35:06 +0000

I will visit again., little rascals buckwheat video, :((, spiro pappas video, 6856, spirit games for pep rallies, shi, ubuntu virtualbox video card, >:-DD, taebo online video, :OOO, zebrafish embryo development video, =], spitting cobra video, uhxsdy, kyphoplasty video, ieny, pics of vikas manaktala, %-], playtonium games, zkpnmx, video cu mister bean, hfixq, öffnungszeiten, 8-]]], tal ben shahar video, 011,

By: social bookmarking

social bookmarking — Tue, 06 Oct 2009 16:31:57 +0000

Absolutely true. The “camouflage” is the effective way for branding.

By: Marketing & Psychology of the “Neg” Theory | Shock Marketer

Marketing & Psychology of the “Neg” Theory | Shock Marketer — Sun, 26 Jul 2009 20:31:43 +0000

[...] a product, service or even him/herself. Jeff Sexton wrote an article on what he calls “Reverse Camouflage“: Want to stand out? Sharply define the edges between you and your [...]

By: Property Management Software

Property Management Software — Tue, 14 Jul 2009 13:18:34 +0000

I think escaping the weekend honey-do list is the benefit I’ve obtained here. =)

By: | Big Promotions Blog

| Big Promotions Blog — Fri, 13 Feb 2009 19:23:25 +0000

[...] a piece on the topic that appears online in FutureNow the idea of reverse camouflage is applied to [...]

By: Jeff

Jeff — Mon, 19 Jan 2009 20:25:56 +0000

Early,

Great point. If you don’t already follow him, Sean D’Souza has some great in-depth articles on exactly this seeming paradox – well worth signing up for his newsletter at http://www.psychotactics.com

- Jeff

By: Early Tomatoes

Early Tomatoes — Mon, 19 Jan 2009 15:35:09 +0000

One of the problems is that it’s counter intuitive that you might actually make more money with less, but more focused traffic. It’s also a great way to cut back on the amount of effort expended on customer service complaints.

By: John G

John G — Wed, 07 Jan 2009 20:00:21 +0000

Now my wife is bugging me to bug you to write a copy writing book (using two words makes it clearer than one, imntbho). Git-r-done, Jeff.

By: Tim's Wife

Tim's Wife — Wed, 10 Dec 2008 23:19:41 +0000

Tim is hardly brilliant, but you do indeed SO need to write a copywriting book.

(Yes, I’m going to keep pestering Tim to keep pestering Holly to keep pestering you until you finally do it.)

By: Holly Buchanan

Holly Buchanan — Tue, 09 Dec 2008 21:31:39 +0000

Jeff S.

You SO need to write a copywriting book.

(Yes, I’m going to keep pestering you until you finally do it)

By: Using Reverse Camouflage In Branding | Big Promotions Blog

Using Reverse Camouflage In Branding | Big Promotions Blog — Tue, 09 Dec 2008 14:31:02 +0000

[...] a piece on the topic that appears online in FutureNow the idea of reverse camouflage is applied to [...]

By: Drum Loops

Drum Loops — Tue, 09 Dec 2008 11:02:54 +0000

Interesting point, well made. Create a USP by talking about what you DON’T represent. Cool beans.

By: Dr. Pete

Dr. Pete — Mon, 08 Dec 2008 16:20:24 +0000

Thanks, Jeff. My other marketing realization in 2008 (beyond narrowing my scope) was that I’ve been spending too much time preaching to the choir. You guys do a great job of talking to the business audience, and not just other industry folks. The conversion message definitely needs to get out to the people, especially in this tough economy where every marketing dollar counts.

Sorry – didn’t mean to turn your comments into a mutual back-patting session

By: Using Inverted Camouflage in your Copy « World of Usability

Using Inverted Camouflage in your Copy « World of Usability — Mon, 08 Dec 2008 16:19:17 +0000

[...] ran across a real thought-provoking blog this morning from Jeff Sexton at FutureNow. He pointed out how effective campaigns that clearly [...]

By: Jeff

Jeff — Mon, 08 Dec 2008 15:50:09 +0000

Great comments, Dr. Pete – especially the part covering the subjective experience of narrowing your message and then seeing the extra traction.

I always enjoy checking out he blogs and platforms of commenters, and was thrilled with your “2 Levers of E-commerce” post. Way cool stuff:

http://www.usereffect.com/

- Jeff

By: Dr. Pete

Dr. Pete — Mon, 08 Dec 2008 15:36:08 +0000

Some really nice points. Especially for start-ups and independent consultants, I think we’re terrified to limit ourselves – you don’t want to turn away any prospect or dollar. Unfortunately, we go out with such a vague message that, by trying to please everyone, no one can connect to us.

I found that, when I really started to refine my message and narrow my focus, people finally started to understand my relevance as a service provider. Ironically, even though it means some people are turned away, the end result is more traction and sales.