Comments on: How to Hook Your Humanistic Visitors

By: Genetic

Genetic — Thu, 15 Oct 2009 04:13:13 +0000

I never shopping online.

But I interested in Zappos.

By: ThongJsn

ThongJsn — Mon, 12 Oct 2009 08:21:33 +0000

I think this will be very helpful thank you.

By: fashionapparel

fashionapparel — Fri, 09 Oct 2009 04:12:50 +0000

I watch Zappos.com they design site for the Humanistic.
But I prefer not.

By: Property Management Software

Property Management Software — Tue, 14 Jul 2009 13:20:33 +0000

I’ve always enjoyed shopping online at zappos. They really have done a fine job.

By: KristenRileyOwen

KristenRileyOwen — Fri, 12 Dec 2008 15:33:26 +0000

I like your points on the humanist. Zappos.com does a fabulous job with this, even on the home page. They keep the important info at the top and have videos at the bottom for those scrollers out there.

The page always strikes me as crowded though. But it is a good example to show the Cs how site info should be structured.

Again, thanks for your expertise. I love all Groks articles and pass them on regularly.

By: Susan Weinschenk

Susan Weinschenk — Wed, 10 Dec 2008 03:53:33 +0000

Zappos is an interesting example of persuasion trumping usability. Their site is not the most usable site there is, but it is very persuasive. I use them as an example of various persuasion techniques (social validation, reciprocity) in the book Neuro Web Design: What makes them click (www.neurowebbook.com)

By: Ian Brodie

Ian Brodie — Tue, 09 Dec 2008 23:46:42 +0000

The site seems to have changed a bit – I can only find a link to their new Zeta site now. I do love the new “Powered by Christmas” logo though.

Your point remains valid though – and I think that it’s a huge challenge to be able to attract certain segments/types (whatever typology you use) without what you do getting in the way of other types. Zappos seem to have managed to hit the best of both worlds.

Ian

By: zen sand garden

zen sand garden — Tue, 09 Dec 2008 20:16:10 +0000

I love the title of this post. One of my favorite things is that most other marketing blogs don’t talk about selling on-page in the same way. They mostly talk about it as if the customers will just click on shiny buttons. Well done grock.