Comments on: #1 Pay Per Click Marketing Lie

By: external hdd drive

external hdd drive — Sun, 18 Oct 2009 19:14:23 +0000

To be honest, I can vouch for PPC marketing.

By: ePIKI

ePIKI — Sun, 04 Oct 2009 12:14:00 +0000

great and very helpful article specially for starters like us. I was not quite aware about all these PPC internals.

By: google » How To Use Google Analytics Motion Charts To Maximize Results

google » How To Use Google Analytics Motion Charts To Maximize Results — Fri, 04 Sep 2009 04:01:30 +0000

[...] other words, are you delivering the promise you give on your PPC ads or search result snippet? As Bryan Eisenberg writes: “keywords don’t fail to convert… we fail to convert visitors for that keyword.” [...]

By: How To Use Google Analytics Motion Charts To Maximize Results

How To Use Google Analytics Motion Charts To Maximize Results — Thu, 03 Sep 2009 21:04:54 +0000

By: Rygestop dag for dag

Rygestop dag for dag — Mon, 31 Aug 2009 13:26:57 +0000

It’s amazing how much money people are putting in PPC – without checking if it is actually working.

By: Holiday rentals

Holiday rentals — Mon, 24 Aug 2009 15:59:23 +0000

Interesting views – thanks. To me the trick is get their attention and as a result make them feel compelled to take an action.

By: promotional merchandise

promotional merchandise — Tue, 28 Jul 2009 10:14:12 +0000

An interesting article. To get someone interested enough to do something, whether it is going ahead with a purchase, or clicking on a link, the site has to give the right impression to that customer in order to encourage them.

By: Property Management Software

Property Management Software — Fri, 24 Jul 2009 13:56:28 +0000

I find a couple points interesting here. I wonder if adwords refunds clicks when somebody goes through and clicks on all the ads for a particular keyword. Clearly your clicks probably aren’t generating sales I assume?

Second thought is I wonder, really wonder, what those merchants are thinking about when they point to a non-existent or broken page. If they are paying googles crazy high rates for advertising, why waste those clicks???

By: Visual Scandal, Story Appeal, and Banner Ads | FutureNow's GrokDotCom / Marketing Optimization Blog

Sun, 14 Jun 2009 10:43:23 +0000

[...] maximum. Just try to remember that after you’ve surprised and delighted your audience, it will be relevance and scent that will determine whether your ad actually makes the client any mon…. In Advertising, Affiliate Marketing, Branding and Advertising Rants, Improving Conversion, Online [...]

By: How Many Potential Buyers Are Visiting Your Website? | FutureNow's GrokDotCom / Marketing Optimization Blog

Sun, 07 Jun 2009 10:08:44 +0000

[...] market for what you offer, but for any number of possible reasons, don’t buy. They may be at earlier stages in the buying process, doing research to sell it internally, not adequately persuaded, driven away by bad usability, etc. [...]

By: When should you ignore your metrics?

When should you ignore your metrics? — Wed, 13 May 2009 22:19:16 +0000

[...] GetElastic’s Linda Bustos is up first, suggesting “failed” keywords contribute to the sales funnel and may help more than they hurt. GrokDotCom’s Jeffrey Eisenberg says that no matter how much we obsess over the data, it’s not the keywords that fail to convert, but what we do with those visitors. [...]

By: Art Jewelry

Art Jewelry — Sun, 08 Mar 2009 01:29:14 +0000

Seems to me that the first step is to make sure that the landing page actually works. I have seen so many PPCs take me to an error page. Before any airplane gets off the ground, the mechanics and techs check the plane making sure it’s in proper working order to prevent an unexpected mid-flight crash. The analogy is a bit of stretch but not too far off …

By: Paul of Pay Per Click Program

Paul of Pay Per Click Program — Sat, 07 Mar 2009 19:55:47 +0000

Great article. It seems there’s a downside to every strategy. By and large however it is true that most people searching online are looking for information. It takes several interactions for them before they buy anything. Email marketing experts learned that a while back with auto-responders. For pay per click what works well is testing, testing, testing and use what works for your situation.
You can test different keywords to see which bring traffic. Then you need to find which keywords result in good conversions (percentages). Then try out different landing pages (Google has come with a feature to help on design of pages and tracking different layouts). Then vary the combinations and test again..
If it’s too much automate and use tools to help out.

By: The Diagnosis? Buying Stage Schizophrenia - News: Everything-e

The Diagnosis? Buying Stage Schizophrenia - News: Everything-e — Wed, 18 Feb 2009 13:37:34 +0000

[...] Every visitor comes to your site in their own personal “buying stage.” The buying stage is a wide spectrum, but we generally break it into Early, Middle, and Late stages: [...]

By: The Diagnosis? Buying Stage Schizophrenia | FutureNow's GrokDotCom / Marketing Optimization Blog

Wed, 18 Feb 2009 13:25:04 +0000

[...] Every visitor comes to your site in their own personal “buying stage.” The buying stage is a wide spectrum, but we generally break it into Early, Middle, and Late stages: [...]

By: Der SEOdiotische Wochenrückblick - KW2 | Der SEOdiot

Der SEOdiotische Wochenrückblick - KW2 | Der SEOdiot — Fri, 09 Jan 2009 17:15:23 +0000

[...] Landing Page Optimierung Ist zwar wieder mal für AdWords geschrieben, past aber zu nahezu 100% auch für uns SEOs. Also vor [...]

By: Weekly Friday Link Dump #1 :Bluenoser’s Blog

Weekly Friday Link Dump #1 :Bluenoser’s Blog — Fri, 19 Dec 2008 19:50:39 +0000

[...] #1 Pay Per Click Lie – This is all about the discussions that we all read on the forums. What are the right keywords, or these keywords suck. Well maybe your site SUCKs, maybe you are not converting because of the user experience and not the keyword. [...]

By: Bloggers Digest 12/19/08 | Get Elastic

Bloggers Digest 12/19/08 | Get Elastic — Fri, 19 Dec 2008 11:39:41 +0000

[...] the experience from keyword to landing page, for which Bryan Eisenberg’s 3 steps to optimizing your keyword marketing should help [...]

By: Brian

Brian — Wed, 17 Dec 2008 16:04:13 +0000

How come the form below me doesn’t say “Let us help you achieve better search results” or a more descriptive headline.

By: John

John — Wed, 17 Dec 2008 15:15:13 +0000

Hey Bryan, did you guys ever set-up a landing page template that focuses in on wooing? I think that’s the magic bullet to converting. Maybe a wooability grade should be added to the AdWords quality score {;+) Happy Holidays

By: Mary

Mary — Wed, 17 Dec 2008 01:48:15 +0000

Wonderful article, but I don’s understand why do men click on PPC ads to see what the landing page looks like considering that someone is paying for your research.

By: Michael Whitehouse

Michael Whitehouse — Tue, 16 Dec 2008 20:43:04 +0000

@ eComGuru

We’ve seen this exact same thing with a number of other 4Q users. Wooing a visitor towards conversion is a complicated dance that frequently requires several touch points before the wallet is opened. Recent research we did on ecommerce sites demonstrated that only 16% of visitors were onsite with the distinct intent to buy. Most were there to research, browse, promo-hunt, or compare.

The key is to match your website content to the cognitive needs of the visitor, as he/she traverses each stage of the funnel.

By: Mike Kelly

Mike Kelly — Tue, 16 Dec 2008 16:10:58 +0000

Great article Bryan, love the part when you say Keywords Don’t Fail to Convert… we fail to convert visitors for that keyword. This is so true and is actually one of the hardest parts of marketing to explain to people.

By: Mike Mindel

Mike Mindel — Tue, 16 Dec 2008 16:06:14 +0000

“Pay per conversation”. Love it. Great article Bryan.

Cheers,

-Mike

By: Bryan Eisenberg

Bryan Eisenberg — Tue, 16 Dec 2008 10:57:16 +0000

Kyle,

Thanks the link has been fixed.