The challenge of web analytics is that while many of the tools are great at presenting the symptoms you still have to diagnose yourself.
Go ahead and ask any physician how sites like WebMD have impacted their practice and they will give you an ear full about people self diagnosing. While their view may be too restrictive it does often lead to self-medication and the problems lingering longer than they should.
Please help us get a better understanding of how you are using web analytics by taking this 6 questions, 3 minute survey. Last time we ran this survey, we found that 96.85% of people are running web analytics, and out of those, only 26.56% have a full time analyst and thankfully 53.12% are already testing.