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Sunday, Dec. 14, 2008 at 7:22 pm

Are Web Analytics Helping You? – Survey

By Bryan Eisenberg
December 14th, 2008

Web analytic tools are like having your own MRI, X-ray & CAT scan machine all rolled up in one.

The challenge of web analytics is that while many of the tools are great at presenting the symptoms you still have to diagnose yourself.

Go ahead and ask any physician how sites like WebMD have impacted their practice and they will give you an ear full about people self diagnosing. While their view may be too restrictive it does often lead to self-medication and the problems lingering longer than they should.

Please help us get a better understanding of how you are using web analytics by taking this 6 questions, 3 minute survey. Last time we ran this survey, we found that 96.85% of people are running web analytics, and out of those, only 26.56% have a full time analyst and thankfully 53.12% are already testing.

Please feel free to pass along the survey to a friend or colleague. Thanks.

Add Your Comments

Comments (12)

  1. yes:

    I only use Google Analytics.

    how:

    I can tell which keywords convert highest

  2. Problems are easily fixed through testing based upon the analytics. Though sometimes you need to ‘reach’ to test even the remotest of possabilities.

  3. I often use this analogy too, Bryan. Analytics represents some of the tools to identify symptoms and problems and conversion optimization testing as the medicine (or at least, a double-blind study to find the cure).

    Look forward to seeing the results of your survey.

    Chris

  4. I think I probably spend too much time self diagnosing and jumping to conclusions without testing the outcomes properly.

  5. I agree with James. Testing is very important, sometimes a bit hard because you know there’s work waiting for you.

    You gotta do what you gotta do!

  6. We use Google Analytics, but not very well. We don’t experiment because our sample sizes are too small. This is major problem for smaller outfits, in my problem, since most resources are geared towards sites with tens of thousands of visitors a day, including Call to Action and Always Be Testing. Any suggestions would be much appreciated.

  7. Thanks, Bryan! That was a fast response, and exactly what I was looking for. I guess I better go buy the only book of yours that I don’t have now :)

    Really helpful to see this. It’s more or less what I thought the answer would be, but it’s really hard to feel confident without outside confirmation.

  8. I cannot see how you could get a campaign to be successful without web analytics. Its that important.

  9. I would say analytics emphatically help us keep track of trends, etc.

  10. Hi! I have seen many such websites that provide competitive analysis for free. My personal favourite is http://www.estimix.com . It seems to generate very accurate traffic information, too.

  11. Web analytic is kind of an art rather than science….
    It might not answer everything but it works goods for most of it….

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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