Thanks!

Dennis

This comes at a perfect time – revamping the entire business, for this very reason. My prospects all want to DIY their own AdWords accounts…
This is precisely the sage advice I needed to hear today.
Have a wonderful Christmas

Mike

I’m busy trying to do this. I’ve just written something along the following lines “If your product doesn’t sell itself.. Well why would I buy it?”

This is very important, as you say, when potential customers don’t realize the actual value of your service.

There’s no question that traffic without conversion is an expensive waste and that visual impact plays an important role in conversion. I’ve also seen rich media used as a very powerful conversion-increasing tool.

That said, the videos still have to be scripted by a competent writer who is aiming to address the issues raised in this post ; )

- Jeff

Its so interesting how much businesses spend on SEO and when you get to their site, its hard to understand what they actually do.

“Kick Butt” copy is one way to convert the user but sometimes he or she may feel lost in a jungle of words or it may not capture their attention. Combining copy with rich-media and other vehicles of communication has proven to be very effective in many cases.