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Wednesday, Dec. 17, 2008 at 3:11 pm

Instant Clarity on Common Website Problems

By Jeff Sexton
December 17th, 2008

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Get Elastic‘s recent post on reducing friction kicks butt – providing incredibly clear explanations of too-common Website flaws along with great examples of how to do it right.  I wish I wrote it.  Not only did the article reduced me to green-faced envy, but many of the post’s links pointed to further “must reads.”

Do yourself a favor and go read it now.

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Comments (5)

  1. [...] Click here to view the embedded video.Get Elastic’s recent post on reducing friction kicks butt – providing incredibly clear explanations of too-common Website flaws along with great examples of how to do it right.  I wish I wrote it.  Not only did the article reduced me to green-faced envy, but many… [...]

  2. Excellent resource – thanks for posting.

    And I really like the concept of “friction” – much more evocative than calling them problems or issues.

    Ian

  3. Great article you linked to, thanks for sharing that.

    I agree with Ian, and think the ‘friction’ concept is better even that ease-of-use, which is much more difficult to conceptualize.

  4. What I like about “Friction” as a term (instead of “Usability”) is that it clearly implies motivation or Persuasion as a complimentary issue – something that’s very important to keep in mind.

  5. still laughing, awesome video clip!

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Jeff is a Persuasion Architect, Web copywriter, blogger, and instructor of FutureNow's Persuasive Online Copywriting workshop. Follow Jeff Sexton on twitter

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