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Instant Clarity on Common Website Problems
By Jeff Sexton
December 17th, 2008
Get Elastic’s recent post on reducing friction kicks butt – providing incredibly clear explanations of too-common Website flaws along with great examples of how to do it right. I wish I wrote it. Not only did the article reduced me to green-faced envy, but many of the post’s links pointed to further “must reads.”
About the author
Jeff is a Persuasion Architect, Web copywriter, blogger, and instructor of FutureNow's Persuasive Online Copywriting workshop. Follow Jeff Sexton on twitter
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December 17th, 2008
3:16 pm
[...] Click here to view the embedded video.Get Elastic’s recent post on reducing friction kicks butt – providing incredibly clear explanations of too-common Website flaws along with great examples of how to do it right. I wish I wrote it. Not only did the article reduced me to green-faced envy, but many… [...]
December 17th, 2008
9:09 pm
Excellent resource – thanks for posting.
And I really like the concept of “friction” – much more evocative than calling them problems or issues.
Ian
December 18th, 2008
5:30 am
Great article you linked to, thanks for sharing that.
I agree with Ian, and think the ‘friction’ concept is better even that ease-of-use, which is much more difficult to conceptualize.
December 18th, 2008
12:13 pm
What I like about “Friction” as a term (instead of “Usability”) is that it clearly implies motivation or Persuasion as a complimentary issue – something that’s very important to keep in mind.
July 24th, 2009
10:54 am
still laughing, awesome video clip!