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A Blog Worth Following

Posted By Jeff Sexton On December 20, 2008 @ 11:48 am In Blogs,Interesting Websites | 3 Comments

[1]No less of a copywriting authority than Gary Bencivenga [2] has declared credibility as THE most important factor in effective copywriting.  Why else would he call “Yeah, sure” the two most powerful words in advertising [3]?

Once you’ve gained the reader’s interest through relevance, buyer confidence is everything – without it the sale is lost.  That’s why methods of substantiating claims [4] and establishing credibility [5] are frequent [6] topics [7] of mine.

And it’s also why Tom Wanek’s blog is a must read [8].

No where else will you find such a powerful, systematic framework and methodology for creating credibility within your marketing and copywriting.  Tom’s application of Signaling Theory [9] to marketing is brilliant, easy to apply, and utterly unique.

If you haven’t heard of Wanek’s Six Currencies of Credibility, Roy Williams provides a great intro here [10].  But you’ll have to go to Tom’s blog [8] to really dig into Signaling Theory.

Highly recommended.


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URL to article: http://www.grokdotcom.com/2008/12/20/a-blog-worth-following/

URLs in this post:

[1] Image: http://www.grokdotcom.com/wp-content/uploads/2008/12/2008-12-08_1347.png

[2] Gary Bencivenga: http://www.thegaryhalbertletter.com/newsletters/Dec

[3] the two most powerful words in advertising: http://www.marketingbullets.com/bullet03.htm

[4] substantiating claims: http://www.grokdotcom.com/2007/11/26/superior-customer-service/

[5] establishing credibility: http://www.grokdotcom.com/2007/10/19/10-rhetorical-steps-to-online-credibility-part-1/

[6] frequent: http://www.grokdotcom.com/2008/03/18/website-credibility/

[7] topics: http://www.grokdotcom.com/2008/07/09/5-copywriting-key%e2%80%99s-to-landing-page-credibility/

[8] Tom Wanek’s blog is a must read: http://www.marketingbeyondadvertising.com/blog/

[9] Signaling Theory: http://www.marketingbeyondadvertising.com/blog/2008/11/13/sending-powerful-messages-the-three-factors-of-signal-streng.html

[10] Roy Williams provides a great intro here: http://www.mondaymorningmemo.com/?ShowMe=ThisMemo&MemoID=1790

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