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A Blog Worth Following
Posted By Jeff Sexton On December 20, 2008 @ 11:48 am In Blogs,Interesting Websites | 3 Comments
No less of a copywriting authority than Gary Bencivenga  has declared credibility as THE most important factor in effective copywriting. Why else would he call “Yeah, sure” the two most powerful words in advertising ?
Once you’ve gained the reader’s interest through relevance, buyer confidence is everything – without it the sale is lost. That’s why methods of substantiating claims  and establishing credibility  are frequent  topics  of mine.
And it’s also why Tom Wanek’s blog is a must read .
No where else will you find such a powerful, systematic framework and methodology for creating credibility within your marketing and copywriting. Tom’s application of Signaling Theory  to marketing is brilliant, easy to apply, and utterly unique.
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2008/12/20/a-blog-worth-following/
URLs in this post:
 Image: http://www.grokdotcom.com/wp-content/uploads/2008/12/2008-12-08_1347.png
 Gary Bencivenga: http://www.thegaryhalbertletter.com/newsletters/Dec
 the two most powerful words in advertising: http://www.marketingbullets.com/bullet03.htm
 substantiating claims: http://www.grokdotcom.com/2007/11/26/superior-customer-service/
 establishing credibility: http://www.grokdotcom.com/2007/10/19/10-rhetorical-steps-to-online-credibility-part-1/
 frequent: http://www.grokdotcom.com/2008/03/18/website-credibility/
 topics: http://www.grokdotcom.com/2008/07/09/5-copywriting-key%e2%80%99s-to-landing-page-credibility/
 Tom Wanek’s blog is a must read: http://www.marketingbeyondadvertising.com/blog/
 Signaling Theory: http://www.marketingbeyondadvertising.com/blog/2008/11/13/sending-powerful-messages-the-three-factors-of-signal-streng.html
 Roy Williams provides a great intro here: http://www.mondaymorningmemo.com/?ShowMe=ThisMemo&MemoID=1790
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