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Did Twitter Cost A Sale?
My friend Brian was checking out Dropbox on a tip from John Jantsch and they were feeding a Twitter search live feed onto their landing page. It is good in theory. The theory being that you create a bandwagon effect but check out what was said on the first live feed on the left:
“CaptainCowPie: Wow Evernote allows files to be stored and synched across computers and my iPhone. This may replace my Dropbox completely.”
Ouch! Talk about hijacking the conversation. Reminds Brian and me of the classic adword targeting issues. Do you think that tactic helped or hurt their chance at this sale?
About the author
Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.
More articles from Bryan Eisenberg
- Nobody wants to read your sh**!September 21st, 2009
- Redesign? Ask The Right Questions!September 18th, 2009
- Cross-post: How to Improve a Product Page, Part 1September 15th, 2009
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December 22nd, 2008
11:05 am
Def. not off to a good start. Social media can really impact a company the wrong way if not approached correctly.
December 22nd, 2008
12:41 pm
You know, it’s hard to know the total impact in one isolated incident, but I would suggest over the long haul this kind of transparency pays dividends. In this case it’s more likely that good is being conversed.
December 23rd, 2008
1:08 am
Ouch. That would be a conversion killer for me. I don’t care how transparent a company is if there’s a strong reason to choose a competitor – coming out of a real user’s mouth, on the product page, nonetheless!
December 29th, 2008
11:20 am
Hopefully, that comment fell off the home page quickly as Dropbox is mentioned a decent amount. We might be helping its sales by talking about its potential loss of sales.
December 29th, 2008
11:22 am
This is the type of challenge commonly experienced by perople running forums or blogs … hi-jacking of conversations by third parties!
January 5th, 2009
11:17 am
You have to decide whether you’re running a business or a forum. At this point, social media would be a distraction on the website, and on my time.
July 25th, 2009
11:10 am
On/Off topic, but that dropbox site is pretty darn cool. Been looking for something like that for some time.
August 17th, 2009
6:40 am
[...] (every mention of their brand) right onto product pages like Ask & Answer tools – however, this can be a risky move. Another option is showing your own corporate account’s tweets on your site, like [...]
August 28th, 2009
9:21 am
[...] mention of their brand) right onto product pages like Ask & Answer tools – however, this can be a risky move. Another option is showing your own corporate account’s tweets on your site, like [...]
September 3rd, 2009
4:03 pm
[...] (every mention of their brand) right onto product pages like Ask & Answer tools – however, this can be a risky move. Another option is showing your own corporate account’s tweets on your site, like [...]
November 23rd, 2009
10:09 am
[...] mention of their brand) right onto product pages like Ask & Answer tools – however, this can be a risky move. Another option is showing your own corporate account’s tweets on your site, like [...]
March 8th, 2010
12:16 am
On/Off topic, but that dropbox site is pretty darn cool. Been looking for something like that for some time. [Computers & Office]
May 31st, 2010
11:27 pm
You know, it’s hard to know the total impact in one isolated incident, but I would suggest over the long haul this kind of transparency pays dividends. In this case it’s more likely that good is being conversed.