My friend Brian was checking out Dropbox on a tip from John Jantsch and they were feeding a Twitter search live feed onto their landing page. It is good in theory. The theory being that you create a bandwagon effect but check out what was said on the first live feed on the left:
“CaptainCowPie: Wow Evernote allows files to be stored and synched across computers and my iPhone. This may replace my Dropbox completely.”
Ouch! Talk about hijacking the conversation. Reminds Brian and me of the classic adword targeting issues. Do you think that tactic helped or hurt their chance at this sale?