Comments on: Too Much Data Vs. Actionable Insight

By: law firm websites

law firm websites — Fri, 30 Oct 2009 22:48:20 +0000

Its a balancing act for sure!

By: Los Angeles Web Design

Los Angeles Web Design — Thu, 29 Oct 2009 16:38:30 +0000

I know from my own research that situational awareness is a significant factor.

By: true religion

true religion — Sun, 20 Sep 2009 08:23:08 +0000

what happen? rp problem??

By: wikiaw

wikiaw — Mon, 24 Aug 2009 19:00:12 +0000

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By: Property Management Software

Property Management Software — Sat, 25 Jul 2009 15:31:02 +0000

I have often wondered if all those gauges were REALLY needed. =) I like the analogy.

By: Printable Scrapbook

Printable Scrapbook — Thu, 23 Jul 2009 00:19:49 +0000

Yet rather than looking for a pilot or investing in flying lessons, many business owners buy into optimization efforts based on sophisticated data gathering capabilities and overly complex testing methodologies.

Good Luck

By: Make Your Web Analytics Actionable in 5 DIY Steps - News: Everything-e

Make Your Web Analytics Actionable in 5 DIY Steps - News: Everything-e — Thu, 14 May 2009 15:50:57 +0000

[...] written about this before, but new reports keep reinforcing the point that most organizations don’t know what to make [...]

By: Make Your Web Analytics Actionable in 5 DIY Steps | FutureNow's GrokDotCom / Marketing Optimization Blog

Thu, 14 May 2009 15:08:18 +0000

[...] written about this before, but new reports keep reinforcing the point that most organizations don’t know what to make [...]

By: web analytics data

web analytics data — Sun, 08 Feb 2009 03:40:21 +0000

You are right. Web analytics can suck your time dry if you don’t know how to identify KPIs and most importantly applying them properly.

By: New Year’s Resolutions, Too much data, The Best of, Top 10 marketers, Happy New Year, 2009 Tech Prediction, Ten tiny things | Liviu Taloi

Tue, 06 Jan 2009 10:06:31 +0000

[...] Jeff Sexton, FutureNow: Too Much Data Vs. Actionable Insight [...]

By: Joan

Joan — Mon, 05 Jan 2009 22:43:50 +0000

Great post. That’s right. Data overload isn’t insightful. Actionable data comes with more focused analysis, especially through cross-segmentation.

By: Jeff

Jeff — Mon, 05 Jan 2009 19:13:05 +0000

Mark,

True enough, but those companies don’t usually see their Key Performance Indicators go in the right direction for very long. And when the numbers don’t look good – or if the (wrongly picked) numbers (like traffic) do look good but sales/conversions drop – the question becomes “Why? What’s happening?”

That’s when these people start looking at all the other data/metrics that their analytics provides and start suffering from information overload. They have all sorts of numbers and gauges and data, but no way to sort through them and create a “big picture” of what their site visitors are doing and where the site is failing them.

And it’s it that point that they are (or should be) ready for some flight lessons – or to hire a pilot!

By: Lily Chiu

Lily Chiu — Mon, 05 Jan 2009 18:44:04 +0000

I completely agree that it’s very easy to get overwhelmed into inaction by too much data. Continuing with the analogy, I think it’s also important to point out that optimization can’t be put on autopilot. The best optimizers are the ones who stay engaged and prepared for results that may be unexpected.

By: Mark

Mark — Mon, 05 Jan 2009 17:06:54 +0000

Most businesses see their site metrics from one perspective – how did we do compared to last month? If unique visitors is increasing and shopping cart conversion (or some other simple metric) is going in the right direction, the conversation is over and it’s on to the next issue – like how to update the company photo on the ‘about us’ page.

By: Alan Charlesworth

Alan Charlesworth — Mon, 05 Jan 2009 15:20:09 +0000

Nice analogy – and to continue in vogue – many crash and burn when flying blind