This year, 45% of Americans made a new year’s resolution to lose weight. And, of these people, there are two different approaches to improvement.
1. The crash diet, where you could loose a bunch of weight in a short period of time (and then usually put it right back on, plus some).
2. Or, make a lifestyle change and commitment to eating healthy and getting physical exercise, which will cause the weight to come off more slowly but at a commitment level that you can maintain.
Online Optimization is very similar in the approaches that are presented. Do you see where I’m going with this?
1. You could do a crash project (or redesign) where you commit a lot of time, energy, money, and resources to optimization. Most of you could realistically expect to see a conversion lift of 30-50% over a four-month time frame.
2. Or, you could commit just 10-hours a month, utilize the resources you already have available to you, and spend far less money, less effort, less disruption and conservatively see a 3-5% lift per month making regular improvements.
Let’s compare the more conservative estimates. In the first example you get a conservative 30% lift, in the second you don’t get a 3% per month lift. The first sounds more impressive until you do the math and find that 3% a month is better than a 42.5% annual lift (and it gets even better). If you improve 3% per month you are improving on the effort of the previous month as well. In addition we have found that the regular improvements become your company’s lifestyle. You get into that habit and then you become more fit and your improvements become easier and more productive.
I recommend you get into the habit of continually improving your conversion rates.
Of course, you can do better than those examples. Many of our clients have done much better.
FutureNow has made it easy to create and maintain healthy habits. Our OnTarget software monitors the visitors that come to your website and provides you with recommendations you can implement to improve your conversion rates. You won’t get lots of data or reports, just tasks based on the resources you tell us you have available within the time you tell us you can devote.
I’d like to wish you a happy and healthy new year. I’d also like to recommend that you look into OnTarget so your new year can be more prosperous too.
P.S. Don’t forget to register for our free Webinar with guest Jim Sterne: 2009 is Our Year to Shine.