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Thursday, Jan. 15, 2009 at 8:12 am

2009 Outlook on Benefitting From Web Analytics

By Bryan Eisenberg
January 15th, 2009

The Web Analytics Association Second Annual Web Analytics Outlook Survey was just released. Over 650 web analytics practitioners from around the world responded to the survey and and overwhelmingly agreed with 3 clear messages:

1.  Budgets are tight.
2.  Training and best practices consulting are important.
3.  We are still trying to get the message through to top management.

Some key highlights from the report:

  • Over 96 percent of respondents indicated that they plan to increase or maintain current spending on web analytics in 2009.
  • Over 65 percent of respondents revealed a demand to have business decisions driven by analytics, a top web analytics initiative in 2009
  • Roughly 81 percent of respondents plan to invest in consulting and staffing to help make the most out of their existing analytics tools and take action on the data they provide to improve web site performance and boost ROI from online marketing campaigns.

If you are a member of the Web Analytics Association (WAA) you can get a copy of the full report.

Either way, you can hear from my co-founder of the Web Analytics Association, Jim Sterne today at 12pm EST as he joins me for a free webinar Turn Web Analytics Into 2009 Revenue. Even if you can’t join us live, register to be notified when the recording is made available. You won’t want to miss it.

Since 1994, Jim has devoted all of his attention to the internet as a marketing medium. He is also the author of 6 books on web marketing and the founder and producer of the eMetrics Marketing Optimization Summit. Jim says 2009 is “Our Year to Shine”. This is the year that web data and web intelligence come into their own. This is the year upper management will be looking to the web for rescue – and you’ll be there with the answers. If, that is, you stand ready to move up the to the next level of continuous web marketing improvement and that is all about tactics this year. Jim will lay out the conceptual framework and then tell you exactly where you need to focus your attention to make 2009 the best year yet for your business online.

Do you have any questions you would like Jim Sterne or myself to answer during the webinar? Let us know in the comments below.

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Comments (15)

  1. Well done report! My question for your Webinar… How do the key highlights change if you segment out the consultancy/agency industry, which represents 20% of the participants? I’m wondering if the numbers reflect the industry as a whole, or have been skewed towards the high-end, where consultants and agencies get their business.

  2. Has anyone here used a site called CrazyEgg? They have a cool Web2.0 site, but from my experience that doesn’t necessarily mean anything about quality.

  3. We use CrazyEgg for a number of client sites and our own. I’d recommend them.

  4. One thing is obvious. With today’s budgets, many companies are looking into getting more value from their existing customers and current sales by marketing to very narrow niches and this basically _requires_ them to improve their analytics

  5. @ Lance,
    What an awesome company name, CrazyEgg. Kinda like newegg, one of my favorite online stores.

  6. Nice report. I’ve used crazy egg a few times and i would also recommend them. It’s great and very easy to use

  7. Thanks for the article useful.

  8. Thanks for the useful article.

  9. If I am not a member of this association is there a possibility that i get the report?

    Would be greatful for response.

    Regards

  10. Web Analytic report’s importance is well known to many of us.Thanks for sharing the links of the association.

  11. Web Analytic Report is very important for us. Thanks for sharing this article.

  12. I agree with you that 2009 was a year when Web Analytics really thrived and that has opened a new way for businesses to go truly global and target the audience outside their national zone. I am sure 2010 would be no different than 2009 in terms of Web Analytics success because now businesses will get more and more customers from Internet as time goes by and Web Analytics may become very important for businesses in some time to come.

  13. Having analytics is very important for any business or website. It gives you great insight into your customers which can help you tweak your website to make it the most effective.

  14. Good key highlights. This is encouraging. But I would like to see it in the dynamics of years. How things change.

  15. So much has been written about why web analytics is valuable and how to make it work technically. The major stumbling block for most organizations is change management. Once convinced that they need to look at business from a different perspective, companies need a roadmap. The end game is so far off and the next steps are unclear.

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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