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It Ain’t About the Technology
Posted By Jeff Sexton On January 15, 2009 @ 3:23 pm In Improving Conversion,Marketing 2.0 / Web 2.0,Online Persuasion,Relationship Building,Word of Mouth,psychology | 23 Comments
That’s my standard response when asked about Social Media. That’s not to say technology is unimportant, but that technology never really changes how people behave, think, and feel. Human nature drives that; technology only changes the constraints previously placed on human preferences.
If you’ve ever shared office space with colleagues you really liked and respected, you’ve already twittered. You’ve already gotten a “feed” of interesting thoughts, updates, recommendations, etc.
Twitter  simply allows you to do that with people in other offices/cities/countries. Think about what you would and wouldn’t share with your office-mate before sending it out on twitter:
Of course, when the whole twitter-sphere is your water cooler, you can do more than just impact the conversations that pop up within you “office” – you can seek out people who routinely tweet on the topics that most hold your imagination captive, and, with a bit of tact, introduce yourself and join their twitter conversations. Here’s one way to do it:
Step 2: Scroll through the results till you find an insightful comment. Then check out there twitter page, see if the keyword represents a common topic for them, and introduce yourself and add meaningfully to the thought or conversation.
Step 3: If a good dialogue develops, you can add them to your twitter feed, subscribe to their blog etc.
Step 4: You have now expanded your grapevine network while enjoying interesting and intelligent tweets. Just like the offline world, great conversations rarely happen by accident – it’s up to you to seek out and surround yourself with intelligent people of shared interests.
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 TweetDeck: http://www.tweetdeck.com/beta/
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