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	<title>Comments on: When the little things matter most</title>
	<atom:link href="http://www.grokdotcom.com/index.php/2009/01/22/when-the-little-things-matter-most/feed" rel="self" type="application/rss+xml" />
	<link>http://www.grokdotcom.com/2009/01/22/when-the-little-things-matter-most/</link>
	<description>Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc.</description>
	<lastBuildDate>Sat, 21 Nov 2009 19:57:59 -0600</lastBuildDate>
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		<title>By: San Diego Wedding DJ</title>
		<link>http://www.grokdotcom.com/2009/01/22/when-the-little-things-matter-most/comment-page-1/#comment-1198274</link>
		<dc:creator>San Diego Wedding DJ</dc:creator>
		<pubDate>Wed, 07 Oct 2009 04:03:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/?p=2731#comment-1198274</guid>
		<description>Congratulations on your engagement. Destination weddings are becoming more and more popular, since they really help to single out the ones closest to the bride and groom. I&#039;m not sure where your destination wedding is planned to be at, but if it is in San Diego let me know and I&#039;ll see what I can do to make it as amazing as possible.

As for your failed subscriptions-- I&#039;m dealing with a multitude of those, and also subscriptions to publications that have been closing their school doors and trying to send me their &#039;sister publication&#039; instead. The declining corporate economy is really killing Wedding DJ publications, especially here in San Diego!</description>
		<content:encoded><![CDATA[<p>Congratulations on your engagement. Destination weddings are becoming more and more popular, since they really help to single out the ones closest to the bride and groom. I&#8217;m not sure where your destination wedding is planned to be at, but if it is in San Diego let me know and I&#8217;ll see what I can do to make it as amazing as possible.</p>
<p>As for your failed subscriptions&#8211; I&#8217;m dealing with a multitude of those, and also subscriptions to publications that have been closing their school doors and trying to send me their &#8217;sister publication&#8217; instead. The declining corporate economy is really killing Wedding DJ publications, especially here in San Diego!</p>
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	<item>
		<title>By: lening</title>
		<link>http://www.grokdotcom.com/2009/01/22/when-the-little-things-matter-most/comment-page-1/#comment-1185391</link>
		<dc:creator>lening</dc:creator>
		<pubDate>Sun, 16 Aug 2009 12:30:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/?p=2731#comment-1185391</guid>
		<description>All great..</description>
		<content:encoded><![CDATA[<p>All great..</p>
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	<item>
		<title>By: article submitter</title>
		<link>http://www.grokdotcom.com/2009/01/22/when-the-little-things-matter-most/comment-page-1/#comment-1185387</link>
		<dc:creator>article submitter</dc:creator>
		<pubDate>Sun, 16 Aug 2009 12:15:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/?p=2731#comment-1185387</guid>
		<description>Congratulations on your engagement. And it is about following the right steps!</description>
		<content:encoded><![CDATA[<p>Congratulations on your engagement. And it is about following the right steps!</p>
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		<title>By: Property Management Software</title>
		<link>http://www.grokdotcom.com/2009/01/22/when-the-little-things-matter-most/comment-page-1/#comment-1181837</link>
		<dc:creator>Property Management Software</dc:creator>
		<pubDate>Mon, 03 Aug 2009 14:31:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/?p=2731#comment-1181837</guid>
		<description>Congrats! - The internet still has a lot of value to be found, explored, and exploited.  It&#039;s not over yet.</description>
		<content:encoded><![CDATA[<p>Congrats! &#8211; The internet still has a lot of value to be found, explored, and exploited.  It&#8217;s not over yet.</p>
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		<title>By: Lening</title>
		<link>http://www.grokdotcom.com/2009/01/22/when-the-little-things-matter-most/comment-page-1/#comment-1155807</link>
		<dc:creator>Lening</dc:creator>
		<pubDate>Tue, 31 Mar 2009 08:42:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/?p=2731#comment-1155807</guid>
		<description>Congratulations on your engagement!
I think a lot of companies on the internet should improve their service.</description>
		<content:encoded><![CDATA[<p>Congratulations on your engagement!<br />
I think a lot of companies on the internet should improve their service.</p>
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		<title>By: Joanne</title>
		<link>http://www.grokdotcom.com/2009/01/22/when-the-little-things-matter-most/comment-page-1/#comment-1135212</link>
		<dc:creator>Joanne</dc:creator>
		<pubDate>Sun, 25 Jan 2009 03:31:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/?p=2731#comment-1135212</guid>
		<description>I&#039;ll add my congratulations. And a story.  I was trying to order a product from a company in the UK, and was stumped when I couldn&#039;t find a spot for my state. I added it after my city, and hit submit.  Nothing.  So, I did it again and did something differently.  Again, nothing.  Alarmed now, that I might have paid for two items and never get either of them, I searched for a way to alert the company.  I found a drop-down box with a list of names.  I decided to write to each of them (I let them know I&#039;d written to the others as well.)  I got a very nice e-mail back from the CEO assuring me that I&#039;d only be charged for the original order, but they&#039;d throw in more products they thought I&#039;d be interested in because I was inconvenienced.  I was so impressed -- I immediately became a loyal ambassador.  I&#039;ve probably turned a good 20 people on to that business, just because of the way they responded to what was originally a problem.</description>
		<content:encoded><![CDATA[<p>I&#8217;ll add my congratulations. And a story.  I was trying to order a product from a company in the UK, and was stumped when I couldn&#8217;t find a spot for my state. I added it after my city, and hit submit.  Nothing.  So, I did it again and did something differently.  Again, nothing.  Alarmed now, that I might have paid for two items and never get either of them, I searched for a way to alert the company.  I found a drop-down box with a list of names.  I decided to write to each of them (I let them know I&#8217;d written to the others as well.)  I got a very nice e-mail back from the CEO assuring me that I&#8217;d only be charged for the original order, but they&#8217;d throw in more products they thought I&#8217;d be interested in because I was inconvenienced.  I was so impressed &#8212; I immediately became a loyal ambassador.  I&#8217;ve probably turned a good 20 people on to that business, just because of the way they responded to what was originally a problem.</p>
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		<title>By: conficker</title>
		<link>http://www.grokdotcom.com/2009/01/22/when-the-little-things-matter-most/comment-page-1/#comment-1135087</link>
		<dc:creator>conficker</dc:creator>
		<pubDate>Sat, 24 Jan 2009 18:34:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/?p=2731#comment-1135087</guid>
		<description>I won&#039;t read WSJ online. The reason is because they&#039;re stuck in 1998. They&#039;re trying to charge to finish off an article... and yet they still show you ads. That&#039;s like buying a DVD and having to watch the previews (although I like previews). It&#039;s the thing that frustrates people. I agree about the cost savings though deal though. I don&#039;t shop at one place over another for that purpose. I do however, shop at Amazon exclusively for almost everything I buy (which is cheap). The reason I do though is because 1) it&#039;s easy, 2) it&#039;s fast and they have everything, and 3) they are great about returns if you mess up.</description>
		<content:encoded><![CDATA[<p>I won&#8217;t read WSJ online. The reason is because they&#8217;re stuck in 1998. They&#8217;re trying to charge to finish off an article&#8230; and yet they still show you ads. That&#8217;s like buying a DVD and having to watch the previews (although I like previews). It&#8217;s the thing that frustrates people. I agree about the cost savings though deal though. I don&#8217;t shop at one place over another for that purpose. I do however, shop at Amazon exclusively for almost everything I buy (which is cheap). The reason I do though is because 1) it&#8217;s easy, 2) it&#8217;s fast and they have everything, and 3) they are great about returns if you mess up.</p>
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		<title>By: Hypotheekrente</title>
		<link>http://www.grokdotcom.com/2009/01/22/when-the-little-things-matter-most/comment-page-1/#comment-1134944</link>
		<dc:creator>Hypotheekrente</dc:creator>
		<pubDate>Sat, 24 Jan 2009 08:50:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/?p=2731#comment-1134944</guid>
		<description>First of all, congrats on your engagement, huge step (for mankind ;-)) but one that comes on a good time moment.

On the internet i think there are so many open markets left where extra help can be made. If a company will fill up this gap, a marketshare will be reached for sure..</description>
		<content:encoded><![CDATA[<p>First of all, congrats on your engagement, huge step (for mankind <img src='http://www.grokdotcom.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> ) but one that comes on a good time moment.</p>
<p>On the internet i think there are so many open markets left where extra help can be made. If a company will fill up this gap, a marketshare will be reached for sure..</p>
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		<title>By: CheyenneJack</title>
		<link>http://www.grokdotcom.com/2009/01/22/when-the-little-things-matter-most/comment-page-1/#comment-1134435</link>
		<dc:creator>CheyenneJack</dc:creator>
		<pubDate>Thu, 22 Jan 2009 18:09:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/?p=2731#comment-1134435</guid>
		<description>On the failed shopping cart experience, companies absolutely should understand the cost of down-time.  In addition, they need to understand the cost of maintenance to avoid down-time.  Too often business leaders want all IT hours to go toward *new* potential ROI projects without allocating maintenance time.  They also need to grow that maintenance time as their portfolio grows.  It is a cost, but likely something jr. staff can be hired to do, versus needing high paid consultants when the house of cards comes tumbling down spilling all of your proverbial coffee beans and lost profits on a known money making endeavor.

As for service, it reminds me of a story about the W here in Atlanta.  Two girls went to sell the W on some advertising for being a wedding venue.  When they returned after the meeting the W had detailed their car and left mints and other W paraphenalia on each seat.  I&#039;ve grown tired of hearing the story repeated over and over again at every social gathering, but that added experience the W went through has sure paid off, much like Papyrus did for you.

Finally, congratulations on your engagement!</description>
		<content:encoded><![CDATA[<p>On the failed shopping cart experience, companies absolutely should understand the cost of down-time.  In addition, they need to understand the cost of maintenance to avoid down-time.  Too often business leaders want all IT hours to go toward *new* potential ROI projects without allocating maintenance time.  They also need to grow that maintenance time as their portfolio grows.  It is a cost, but likely something jr. staff can be hired to do, versus needing high paid consultants when the house of cards comes tumbling down spilling all of your proverbial coffee beans and lost profits on a known money making endeavor.</p>
<p>As for service, it reminds me of a story about the W here in Atlanta.  Two girls went to sell the W on some advertising for being a wedding venue.  When they returned after the meeting the W had detailed their car and left mints and other W paraphenalia on each seat.  I&#8217;ve grown tired of hearing the story repeated over and over again at every social gathering, but that added experience the W went through has sure paid off, much like Papyrus did for you.</p>
<p>Finally, congratulations on your engagement!</p>
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