Maybe? But today, January 27, 2009 at 12PM EST, you can join me and the rest of the MarketMotive Master Certification Faculty at a live web event – a unique offering, even by Market Motive standards.
The description of this final project–a live panel review gauntlet–reads like a wild fusion between American Idol, a PhD dissertation defense, and a lightning-round news roundtable show. Candidates will vie for faculty endorsements under the scrutiny of a live audience and a few surprise marketing critics like George Michie, Mary Huffman & Mark Evans.
Taking their concept a step further, Market Motive has opened up the event to the public for free—and not just for passive onlookers. You may choose to absorb the dissertation on the latest standards or opt to have your website evaluated by the graduating consultants. For event information and free registration, visit http://www.marketmotive.com/master-certification-graduation.php .
The endorsing faculty panel is truly a who’s who of Internet marketing and includes:
* Bryan Eisenberg on Conversion Optimization
* Greg Jarboe & Jamie O’Donnell on Online PR
* George Michie, Mark Evans on Paid Search / PPC
* Matt Bailey on Social Media
* Avinash Kaushik & John Marshall on Web Analytics
* Todd Malicoat on SEO
* Michael Stebbins on Email Marketing
Candidates who pass the final challenge will receive certification status for one year from graduation and a listing on the Market Motive site.
Registration Is Open for the Next Master Certification
Market Motive is accepting applications for the next round of Master Certifications, slated for a February 2009 start, at http://www.marketmotive.com/internet-marketing-certification.php.