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Tuesday, Jan. 27, 2009 at 7:50 am

Could You Be Certified?

By Bryan Eisenberg
January 27th, 2009

Maybe? But today, January 27, 2009 at 12PM EST, you can join me and the rest of the MarketMotive Master Certification Faculty at a live web event – a unique offering, even by Market Motive standards.

The description of this final project–a live panel review gauntlet–reads like a wild fusion between American Idol, a PhD dissertation defense, and a lightning-round news roundtable show.  Candidates will vie for faculty endorsements under the scrutiny of a live audience and a few surprise marketing critics like George Michie, Mary Huffman & Mark Evans.

Taking their concept a step further, Market Motive has opened up the event to the public for free—and not just for passive onlookers.  You may choose to absorb the dissertation on the latest standards or opt to have your website evaluated by the graduating consultants.  For event information and free registration, visit .

The endorsing faculty panel is truly a who’s who of Internet marketing and includes:

* Bryan Eisenberg on Conversion Optimization
* Greg Jarboe & Jamie O’Donnell on Online PR
* George Michie, Mark Evans on Paid Search / PPC
* Matt Bailey on Social Media
* Avinash Kaushik & John Marshall on Web Analytics
* Todd Malicoat on SEO
* Michael Stebbins on Email Marketing

Candidates who pass the final challenge will receive certification status for one year from graduation and a listing on the Market Motive site.

Registration Is Open for the Next Master Certification

Market Motive is accepting applications for the next round of Master Certifications, slated for a February 2009 start, at

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Comments (6)

  1. Thanks and good to know about this. I think it will be beneficial to all.

  2. Bryan – your landing page URL looks a little ‘off’ … shouldn’t it have been

    :-0 ???

  3. Sounds like it was an exciting session, too bad I missed it. Will this web event be archived somewhere? I’d love to see it!

  4. Do you guys endorse them? Are they affiliated with Grok. If so, that sounds interesting.

  5. I am a faculty member at MarketMotive and have been with them since they started. I’ll find out if they are providing a link to the archived version.

  6. I too am curious if there’s an archived version. Haven’t seen an update since Bryan’s note in January.

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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