Comments on: Video Views Up, When Will Sales Follow?

By: Property Management Software

Property Management Software — Mon, 03 Aug 2009 14:42:57 +0000

Some say videos help sales, but I just haven’t seen it. I don’t really think people have enough time on the web to sit through most videos.

By: WebFadds Insider: Video Content & the Five C’s | WebFadds.com

WebFadds Insider: Video Content & the Five C’s | WebFadds.com — Tue, 10 Feb 2009 19:26:26 +0000

[...] place on your site? Jon Quarto-vonTivadar, writes how that is NOT the case in his article: “Video Views Up, When Will Sales Follow?” Take a look — he has good advice. And here’s a series of articles about [...]

By: paul W

paul W — Tue, 10 Feb 2009 15:00:56 +0000

I believe a consumer made video review on YouTube can be authentic and compelling when incorporated as a testimonial. I think it can be compeling to see some products actually working too. Dyson vac? Ultrasonic Jewelry cleaner? Cooking product or utensil? Software screenshots with description? Website (basically a poor man’s online demo)? Basically anything that can go into a television infomercial or one of those demos in the mall or a mall store.

I just put a link to one on a landing page I was designing today for an iPhone app, groceryIQ (thanks for the plug . If I had the time I would test a landing page with and without the video so I could pass along the results. But I won’t have time on this one, sorry. Anyone else?

By: John Quarto-vonTivadar

John Quarto-vonTivadar — Mon, 09 Feb 2009 20:28:46 +0000

Tom: I’ve not seen any published data yet w.r.t. service related video, just anecdotal results here and there shared at conferences

By: John Quarto-vonTivadar

John Quarto-vonTivadar — Mon, 09 Feb 2009 20:28:01 +0000

Web Design Florida: about when was that? recently? ‘07? etc.

By: Tom Harris

Tom Harris — Mon, 09 Feb 2009 16:28:39 +0000

Interesting report on product videos. Has there been any studies done on service related videos?

By: web design florida

web design florida — Wed, 28 Jan 2009 03:48:01 +0000

You know what. I have to say that at my last company we spent nearly 2 months with 3 people, a lightbox, and Adobe Fireworks making thousands of high quality images so that we would not have crappy manufacturer images. We then spent money and had video made for each of the top-selling products and place them on the item pages. The target audience was 16-30 for our site, and this whole process didn’t seem to increase sales at all (we had 5-9k visitors a day, so quite a significant number to analyze). The site looks nice though.

By: Dave

Dave — Tue, 27 Jan 2009 16:00:00 +0000

One of the drawbacks of video in ecommerce is the technology needed to smoothly present and playback so that the shopping experience isn’t annoying. Currently, low conversion rates aren’t just because video is new, and consumers don’t know how to use it (although this is a big part of it), but also, users find sites that are bogged down with slow loading pages, video streams that play back for 2 seconds and then say “buffering…” simply leave and go somewhere less annoying.

I think that to improve conversion rates when using videos, retailers are going to have to find ways to integrate video in a much less annoying way.