Comments on: Top 10 Online Retailers by Conversion Rate: December 2008

By: oled tv

oled tv — Wed, 11 Nov 2009 05:46:50 +0000

@ Peter, that’s a broad question with a lot of answers. Try reading more articles here at Grokdotcom to get some answers.

By: Property Management Software

Property Management Software — Wed, 12 Aug 2009 04:42:44 +0000

This list varies so much every quarter, it’s somewhat staggering!

By: Peter

Peter — Sun, 28 Jun 2009 17:58:59 +0000

What is the difference between success and failure as an on line retailer?

By: T Smith

T Smith — Wed, 22 Apr 2009 15:21:10 +0000

I would like to know if conversion is based on daily, weekly or monthly unique visitors?

By: Daniel Chege

Daniel Chege — Fri, 10 Apr 2009 03:17:20 +0000

Wow… this is the first time I have seen a website with over 30% conversion rate, that is so amazing, As a website designer I am looking forward to my website do 40% conversion rate this year!

Yahoo!

- Daniel Chege

By: Fateme

Fateme — Tue, 07 Apr 2009 10:12:18 +0000

Mr.Eisenberg i`m a postgraduate student and my thesis subject is about the impact of financial crisis on eCommerce.I want to compare some eRetailer websites so i need data for example conversion rate,no. of unique visitors,no. of orders and etc. could you please help? I spent a lot of time on the web but i couldnt find them free of charge:(

By: ROI Metrics » Blog Archive » Taxas de conversão no e-commerce acima de 20%?

Fri, 27 Mar 2009 21:53:56 +0000

[...] no FutureNow: Top 10 Online Retailers by Conversion Rate: December 2008. Compartilhe este post: Share this post with the [...]

By: Predicta NaMedida » Blog Archive » Taxas de conversão no e-commerce acima de 20%?

Fri, 20 Mar 2009 01:48:19 +0000

[...] Mais no FutureNow: Top 10 Online Retailers by Conversion Rate: December 2008. [...]

By: What's a Good Ecommerce Conversion Rate?

What's a Good Ecommerce Conversion Rate? — Fri, 20 Feb 2009 05:04:04 +0000

[...] Bryan Eisenberg, “Top 10 Online Retailers by Conversion Rate: December 2008,” FutureNow,… Share and [...]

By: Tim Johnson

Tim Johnson — Sun, 08 Feb 2009 18:17:04 +0000

Hi,

If the average order is $ 124.48, is there a way to determine frequency of orders. How often would an order like take place. That leads to the question are there stats available for annual purchases for person? Thanks for the great information.

By: Traffic Drill | With more visits you can get conversion

Traffic Drill | With more visits you can get conversion — Sat, 07 Feb 2009 13:27:37 +0000

Just think – if well over half of the buyers are abandoning their shopping carts, recapturing even a small percentage of those abandoning could catapult your conversions to the moon (or at least a percentage or two).

By: From Independent Musician to Music Retailer - By The Numbers : Social Media Music Guide - Internet Marketing Resources for Musicians

Sat, 07 Feb 2009 11:46:07 +0000

[...] Take a look at this story, posted on grokdotcom.com, about the BEST online retailers and their conversion rates. What you’ll quickly see is that the very BEST online retailers, like Amazon, LL Bean and [...]

By: A List of Online Conversion Benchmarks for December 2008 | Rick D'Ambrosio

A List of Online Conversion Benchmarks for December 2008 | Rick D'Ambrosio — Thu, 05 Feb 2009 13:19:35 +0000

[...] average” is – a lot – for a ton of online metrics. Here’s a great article from Bryan Eisenberg’s FutureNow and some data he pulled from Coremetrics December Benchmark Study. This report is US centric. [...]

By: What is a good conversion rate - E-Commerce Forum - eBiz Online Community

What is a good conversion rate - E-Commerce Forum - eBiz Online Community — Tue, 03 Feb 2009 21:48:06 +0000

[...] of conversion. To give you an idea of what is possible see these published conversion rates for December 2008. It is worth studying the layout and checkout process of these sites to see what you can apply to [...]

By: craig

craig — Tue, 03 Feb 2009 17:53:56 +0000

these are fantastic results and congratulations to them all.

one thing these sites have in common is they are well known brands/sites.

it would be interesting to take a look at how the lesser known brand sites do it. do you have the next best 11 – 50 websites?

By: ugur gundogmus

ugur gundogmus — Mon, 02 Feb 2009 20:05:22 +0000

I have been checking the conversion rates that you have been posting here for a long time.

To be honest, I don`t think these conversion rates reflect the reality. Some of them may be (just maybe) correct, but most of them are not. 31.1% conversion rate for ProFlowers? I don`t think so.

Of course, this is my opinion and I don`t know the actual conversion rates. Nobody can except for the companies in question.

I have worked for different e-commerce companies and I have tested so many different things and I can confidently tell you that reaching 25% conversion rate for a website that gets more than 500,000 unique visitors is almost impossible.

Having said that, you can even hit 40%-50% conversion rates from a specific traffic source and this is fine. But, when you receive millions of visitors, one must not expect to reach over 20% conversion rate. Maybe 10 years from now, but not now.

Just my 2 cents.

By: Bryan Eisenberg

Bryan Eisenberg — Mon, 02 Feb 2009 19:31:13 +0000

Bob,

These conversion rates are till final sale not just adding the item to cart.

Bryan

By: Bob Carlisle

Bob Carlisle — Mon, 02 Feb 2009 17:55:27 +0000

Am I reading this right. That these conversion rates are for # of uniques customers to # of uniques visitors to the shopping cart.

By: PJ Conley

PJ Conley — Mon, 02 Feb 2009 17:10:10 +0000

Bryan,

Thanks for sharing this data. Powerful stuff! Are there fluctuations by category? Most of the people I work with are musicians and they would be interested in knowing what the conversion ratios might be with Amazon selling physical CDs vs digital downloads. Any ideas on where to get those details?

Thanks again,

-pjc

By: Aartjan van Erkel

Aartjan van Erkel — Mon, 02 Feb 2009 16:28:37 +0000

Thank you, great post! Very insightful to watch the top dogs’ tricks. Beware: typo in second H2 header.

By: Bryan Eisenberg

Bryan Eisenberg — Fri, 30 Jan 2009 01:05:22 +0000

Erica there is a breakdown by sector in the PDF.

By: Erica Forrette

Erica Forrette — Thu, 29 Jan 2009 20:34:13 +0000

Thanks for this info. Any breakdown on conversion rate top 10 in the specific apparel/accessories sector? Cheers!

By: Is a 10% Sales Conversion Rate Good? | Copywriter Ray Edwards

Is a 10% Sales Conversion Rate Good? | Copywriter Ray Edwards — Wed, 28 Jan 2009 23:01:41 +0000

[...] Not really. Online retailers do much better. Check out Futurenow’s posting on “the top 10 converting websites for December 2008“. [...]