Comments on: Step Right Up and Try the Latest Disruptive Advertising!

By: Promotional Merchandise

Promotional Merchandise — Fri, 04 Sep 2009 13:15:26 +0000

Well I guess this gives you an idea of what not to do. I love your statement below “Your website sucks…. I know it and you know it! Get a To-Do list to fix it now… I am sure it is advertising but it works!!!
Doug

By: Property Management Software

Property Management Software — Fri, 14 Aug 2009 14:18:08 +0000

I can’t stand those popup ads. Adblockpro usually takes care of them though.

By: Ron Patiro

Ron Patiro — Tue, 10 Feb 2009 23:37:08 +0000

I am in full agreement that this creates awful brand perception.

Hulu does a good job of politely informing the viewer that the free content is brought to them by ________.

Additionally, Dominoes shouldn’t even bother showing ads in the NY area, who eats Dominoes with all the great pizza around here anyway?

By: Brendan Regan

Brendan Regan — Sat, 07 Feb 2009 12:07:13 +0000

UPDATE: Dominoes should put this on MySpace. Apparently, Subway’s lawyers sent some sort of desist letter to Dominoes telling them to stop their “oven baked sandwiches” ads. Instead, Dominoes CEO went on video to oven-bake the lawyers’ letter! Priceless… http://www.youtube.com/watch?v=6_V_r6RCjNs

By: City Smart

City Smart — Tue, 03 Feb 2009 19:32:41 +0000

huh…I’d actually seen this campaign on their website and though it was an excellent example of how interactive marketing should be done.

But…when it comes to using Banner Ads to un-targeted consumers, they’ve forgotten their purpose. Although don’t get me wrong…the numbers could be working for them. Honestly who doesn’t love Pizza? But as you mentioned they also risk the backlash of “Marketing Mavens” & “Bloggers” and bad brand exposure.

By: Roland Smart

Roland Smart — Mon, 02 Feb 2009 22:56:26 +0000

Thanks for sharing this, I’m always looking for examples of this kind of thing to persuade clients NOT to go down the interruption, clutter, or irrelevant road.

I wrote a post about this myself a couple of weeks ago, here: http://www.rolandsmart.com/2009/01/where-marketers-are-today/

By: Ken Ryan

Ken Ryan — Mon, 02 Feb 2009 18:34:18 +0000

The creative should have been audio and should have conveyed:

Hungry for music? Hungry for a sandwich? Dominoes now has oven-baked sandwiches. Order one right now and listen to some more tunes. Your sandwich will be there before you know it.

By: Mic

Mic — Mon, 02 Feb 2009 18:10:00 +0000

“Maybe they don’t even have the capability (or the resources and inclination) to target the ad and the experience down to the specific levels of music and sandwiches. I bet they would customize it if it was easily possible.”

I don’t know of any situation where you aren’t in control of your landing page. If you’re advertising Sandwiches, land the customer on Sandwiches… or at least a page that features the deal you advertised (you can still show the pizzas in that instance).

But, drawing the consumer in with one message (Check out our new sandwiches), then swiftly changing to another (Order a Pizza now), only adds confusion to the mix. And… it fosters an immediate exit from your funnel.

By: RS

RS — Mon, 02 Feb 2009 15:09:50 +0000

Yeah, I’m pretty sure it’s a 3rd party deal. I think it’s more a problem with MySpace’s interface than the company or advertiser who’s running the ad. Maybe they can’t even control how the ad displays and if it stops the music.

The fact that the funnel isn’t targeted to the ad is a bit funny, but I’ve used the Domino’s online ordering application before and I really liked it. It gives you a realtime look at the preparation of your pizza, and includes the name of the cook and the delivery driver.

Sometimes the ad campaign isn’t really targeted to what the customer is doing, more to what customers they think will buy their product. Maybe they don’t even have the capability (or the resources and inclination) to target the ad and the experience down to the specific levels of music and sandwiches. I bet they would customize it if it was easily possible.

By: Nick Stamoulis

Nick Stamoulis — Mon, 02 Feb 2009 14:46:28 +0000

I actually order a pizza from Dominos online a few months back and the experience was pretty great. Submit online take your time and your door bells rings 30 minutes later. I do how ever hate that type of advertising when you get slammed with an ad like that when you don’t expect it.

By: Tim Forrest

Tim Forrest — Mon, 02 Feb 2009 14:41:08 +0000

Could it be that Dominos may not even be aware that their ad is being ran in this manner?I wonder if they have just contracted this out to a third party and they are dictating when this gets shown.

I’ve seen this start to happen on facebook, also, in some of the game applications and it seems like the ad placement is more in control of the game developer then the advertiser.