Comments on: Seth Godin’s Two Simple Web Businesses Rolled Into One http://www.grokdotcom.com/2009/02/04/seth-godins-two-simple-web-businesses-rolled-into-one/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sat, 21 Nov 2009 23:38:51 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Property Management Software http://www.grokdotcom.com/2009/02/04/seth-godins-two-simple-web-businesses-rolled-into-one/comment-page-1/#comment-1184844 Property Management Software Fri, 14 Aug 2009 14:21:53 +0000 http://www.grokdotcom.com/?p=2855#comment-1184844 That would be kinda funny to have someone setup analytics and then email the results to the site owner each week. =) As the analytics themselves are the exact details the owner wants. Reformatting it would be a waste of time no? ;) Then again, I know from personal experience, some company owners want to see the same data in 6 different reports, 6 different ways. It's the same data... but, well.. ugh. That would be kinda funny to have someone setup analytics and then email the results to the site owner each week. =) As the analytics themselves are the exact details the owner wants. Reformatting it would be a waste of time no? ;)

Then again, I know from personal experience, some company owners want to see the same data in 6 different reports, 6 different ways. It’s the same data… but, well.. ugh.

]]> By: Bonus links from all over @ Follies Marketing Blog http://www.grokdotcom.com/2009/02/04/seth-godins-two-simple-web-businesses-rolled-into-one/comment-page-1/#comment-1143447 Bonus links from all over @ Follies Marketing Blog Mon, 16 Feb 2009 18:19:14 +0000 http://www.grokdotcom.com/?p=2855#comment-1143447 [...] Bryan starts a web podiatrist testing/improvement service [...] [...] Bryan starts a web podiatrist testing/improvement service [...]

]]> By: Brian http://www.grokdotcom.com/2009/02/04/seth-godins-two-simple-web-businesses-rolled-into-one/comment-page-1/#comment-1141461 Brian Tue, 10 Feb 2009 22:38:20 +0000 http://www.grokdotcom.com/?p=2855#comment-1141461 I still don't think I could afford your services because a price point is never established. Maybe that's just the way it is. I still don’t think I could afford your services because a price point is never established. Maybe that’s just the way it is.

]]> By: John in Brooklyn http://www.grokdotcom.com/2009/02/04/seth-godins-two-simple-web-businesses-rolled-into-one/comment-page-1/#comment-1141022 John in Brooklyn Mon, 09 Feb 2009 14:59:59 +0000 http://www.grokdotcom.com/?p=2855#comment-1141022 Funny you should mention it. I saw my local gym was running some pretty lousy Google ads so I just poked my head in the manager's office and gave him a couple hints. Lo and behold, they hired me to do some easy freelance Analytics stuff. Funny you should mention it. I saw my local gym was running some pretty lousy Google ads so I just poked my head in the manager’s office and gave him a couple hints. Lo and behold, they hired me to do some easy freelance Analytics stuff.

]]> By: Hypotheek http://www.grokdotcom.com/2009/02/04/seth-godins-two-simple-web-businesses-rolled-into-one/comment-page-1/#comment-1140992 Hypotheek Mon, 09 Feb 2009 13:16:14 +0000 http://www.grokdotcom.com/?p=2855#comment-1140992 I Think this is a good post, but i must say that some of your conclusions are valid for a lot of different services / company's. Do you have any objective experiance with this one compared to others (payed) ? I Think this is a good post, but i must say that some of your conclusions are valid for a lot of different services / company’s. Do you have any objective experiance with this one compared to others (payed) ?

]]> By: Søren Sprogø http://www.grokdotcom.com/2009/02/04/seth-godins-two-simple-web-businesses-rolled-into-one/comment-page-1/#comment-1139303 Søren Sprogø Thu, 05 Feb 2009 14:40:01 +0000 http://www.grokdotcom.com/?p=2855#comment-1139303 I've recently been trying to establish a service based on "the second gig": Having an analytics package installed on a small business website might be both cool and easy to do, but very few small business with no fulltime webmasters employed have time or knowledge to make sense of all the numbers. So I've made an offer that instead of the standard reports in Google Analytics I do a short monthly Traffic Analysis report for them, pulling out the key figures and trends and presenting them in a language everyone can understand. Plus add a couple of bullets of suggestions on how to improve things. The analysis is definately not something that'll make me rich, may not even have a positive ROI. But it's an extremely effective "way in", and a way to generate better paid, more exciting work for you as a consultant! I’ve recently been trying to establish a service based on “the second gig”:

Having an analytics package installed on a small business website might be both cool and easy to do, but very few small business with no fulltime webmasters employed have time or knowledge to make sense of all the numbers.

So I’ve made an offer that instead of the standard reports in Google Analytics I do a short monthly Traffic Analysis report for them, pulling out the key figures and trends and presenting them in a language everyone can understand.

Plus add a couple of bullets of suggestions on how to improve things.

The analysis is definately not something that’ll make me rich, may not even have a positive ROI.

But it’s an extremely effective “way in”, and a way to generate better paid, more exciting work for you as a consultant!

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