Last week, I had the pleasure to record this webinar with my good friend Craig Danuloff, CEO of ClickEquations. Some of you may remember Craig from the webinar we did a couple of months ago on Google’s Quality Score: Exposing the Secret Factor to PPC Success. I asked Craig to explain to us the details behind his much anticipated e-book on maximizing Pay Per Click marketing, and he was kind enough to take the time out of his schedule.

We were originally only going to have this private webinar available for OnTarget clients only, but I convinced Craig to let me share it with everyone. Thank you Craig.

High Resolution PPC Webinar Description:

A few years ago, managing paid search campaigns was simple. All you had to do was pick the right keywords and set reasonable bids. Those days are long gone.

Today paid search management is complicated. Competition is tough, prices are high, the rules and algorithms keep changing, and you have to contend with issues like quality score, impression share and revenue allocation.

So what’s the best way to build and manage paid search campaigns in 2009? How should you spend your time and your money to get the best return-on-investment?

In this webinar, Craig Danuloff introduces High Resolution PPC – a new framework for understanding and managing PPC campaigns.

• High Resolution PPC starts with the assumption that we haven’t had a clear enough picture of how paid search really works. Or exercised control with fine enough precision.
• It’s based on the idea we’re no longer willing to take actions, configure settings, and set options without knowing the specific implications and possible interactions.
• And it presumes that we need meaningful and informative performance measures on an ongoing basis in order to intelligently and consistently make changes to improve our results.

High Resolution PPC breaks the process down into three clear steps – target, value, satisfy – and provides a step-by-step approach to building and optimizing campaigns. You’ll learn how to use your time more efficiently, avoid costly mistakes, drive past your competitors, and increase top and bottom line revenues.

Join us for this informative webinar, and learn a new approach to delivering great PPC results.