Comments on: The Power of Persona-lization http://www.grokdotcom.com/2009/02/13/the-power-of-persona-lization/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sat, 21 Nov 2009 19:57:59 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Property Management Software http://www.grokdotcom.com/2009/02/13/the-power-of-persona-lization/comment-page-1/#comment-1184852 Property Management Software Fri, 14 Aug 2009 14:28:00 +0000 http://www.grokdotcom.com/?p=2922#comment-1184852 This is good information, that I was generally aware of, but it helps to get another perspective. This is good information, that I was generally aware of, but it helps to get another perspective.

]]> By: Building a Platform – Step 2 of 5 | Beneath the Cover http://www.grokdotcom.com/2009/02/13/the-power-of-persona-lization/comment-page-1/#comment-1156098 Building a Platform – Step 2 of 5 | Beneath the Cover Wed, 01 Apr 2009 16:34:40 +0000 http://www.grokdotcom.com/?p=2922#comment-1156098 [...] Read about the power of persona-lization in action. [...] [...] Read about the power of persona-lization in action. [...]

]]> By: Jeff Baas http://www.grokdotcom.com/2009/02/13/the-power-of-persona-lization/comment-page-1/#comment-1143211 Jeff Baas Sun, 15 Feb 2009 21:56:13 +0000 http://www.grokdotcom.com/?p=2922#comment-1143211 Wow! Excellent ideas. It's inspiring to hear the creative new approaches that businesses are taking to personalization. Wow! Excellent ideas. It’s inspiring to hear the creative new approaches that businesses are taking to personalization.

]]> By: Storbyrejser http://www.grokdotcom.com/2009/02/13/the-power-of-persona-lization/comment-page-1/#comment-1143078 Storbyrejser Sun, 15 Feb 2009 12:55:33 +0000 http://www.grokdotcom.com/?p=2922#comment-1143078 I agree that personalization is "the new white". The user want to personalize everything they can to make there surfing experience better. I agree that personalization is “the new white”.

The user want to personalize everything they can to make there surfing experience better.

]]> By: Ted S http://www.grokdotcom.com/2009/02/13/the-power-of-persona-lization/comment-page-1/#comment-1142903 Ted S Sun, 15 Feb 2009 02:21:54 +0000 http://www.grokdotcom.com/?p=2922#comment-1142903 One more follow up comment on what digital perfections said... It is scary that so many companies neglected great options like personalization in the boom but perhaps the one small upside of the down turn is that it's forcing companies to get smarter, optimize more and let the truly innovative marketers who take the time to understand their customers excel. That is if there's not too much fear stopping change. One more follow up comment on what digital perfections said… It is scary that so many companies neglected great options like personalization in the boom but perhaps the one small upside of the down turn is that it’s forcing companies to get smarter, optimize more and let the truly innovative marketers who take the time to understand their customers excel. That is if there’s not too much fear stopping change.

]]> By: Ted S http://www.grokdotcom.com/2009/02/13/the-power-of-persona-lization/comment-page-1/#comment-1142902 Ted S Sun, 15 Feb 2009 02:20:04 +0000 http://www.grokdotcom.com/?p=2922#comment-1142902 As a long time believer of personalization I'm glad to see any article or post evangelizing the practice but what's really, really nice to see is someone discussing personalization beyond simple product comparisons. Despite having rich databases and advanced CRM tools it seems like most companies are still stuck in the rut of basic personalization without getting the benefits (maybe they just haven’t seen the amazing data behind the results?). Personalizing on any level is great but when you start using it to think about behavior and the user's mindset like in your "Building a Meaningful Relationship" example it's simply mind-blowing how well it can work. All sites would do well to stand back and think about their visitor personas, what data they need to capture (or see exhibited behaviorally) to bring people into those groups and how to best market to those groups and give it a shot. Whether it’s true experiences or just talking right good personalization is awesome. On the flip side however it’s vital not to make big mistakes… just last week a major brand emailed me with a subject starting with “Ladies:” of which I am not – talk about a relationship killer! As a long time believer of personalization I’m glad to see any article or post evangelizing the practice but what’s really, really nice to see is someone discussing personalization beyond simple product comparisons.

Despite having rich databases and advanced CRM tools it seems like most companies are still stuck in the rut of basic personalization without getting the benefits (maybe they just haven’t seen the amazing data behind the results?). Personalizing on any level is great but when you start using it to think about behavior and the user’s mindset like in your “Building a Meaningful Relationship” example it’s simply mind-blowing how well it can work.

All sites would do well to stand back and think about their visitor personas, what data they need to capture (or see exhibited behaviorally) to bring people into those groups and how to best market to those groups and give it a shot. Whether it’s true experiences or just talking right good personalization is awesome. On the flip side however it’s vital not to make big mistakes… just last week a major brand emailed me with a subject starting with “Ladies:” of which I am not – talk about a relationship killer!

]]> By: Our SEO Company’s Links of the Week http://www.grokdotcom.com/2009/02/13/the-power-of-persona-lization/comment-page-1/#comment-1142375 Our SEO Company’s Links of the Week Fri, 13 Feb 2009 17:40:23 +0000 http://www.grokdotcom.com/?p=2922#comment-1142375 [...] GrokDotCom discusses the power of persona-lization. [...] [...] GrokDotCom discusses the power of persona-lization. [...]

]]> By: digital perfections http://www.grokdotcom.com/2009/02/13/the-power-of-persona-lization/comment-page-1/#comment-1142345 digital perfections Fri, 13 Feb 2009 16:04:29 +0000 http://www.grokdotcom.com/?p=2922#comment-1142345 It's scary to think of all the extra effort that goes into things now that the economy is down. It's not scary because we have to do it. It's scary because we were all content with not doing it before. Now we know why our economy is this way. People don't want to try unless there's a coach with a whistle telling them to. It’s scary to think of all the extra effort that goes into things now that the economy is down. It’s not scary because we have to do it. It’s scary because we were all content with not doing it before. Now we know why our economy is this way. People don’t want to try unless there’s a coach with a whistle telling them to.

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