Comments on: The Diagnosis? Buying Stage Schizophrenia http://www.grokdotcom.com/2009/02/18/the-diagnosis-buying-stage-schizophrenia/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sun, 22 Nov 2009 03:54:04 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Let Them Build Before They Buy | FutureNow's GrokDotCom / Marketing Optimization Blog http://www.grokdotcom.com/2009/02/18/the-diagnosis-buying-stage-schizophrenia/comment-page-1/#comment-1203156 Let Them Build Before They Buy | FutureNow's GrokDotCom / Marketing Optimization Blog Fri, 23 Oct 2009 12:01:56 +0000 http://www.grokdotcom.com/?p=2403#comment-1203156 [...] can be very persuasive and exciting.  Finally, product configurators can be a great way to convert Early and Middle Stage buyers; those who aren’t quite ready to pull out their credit card yet.  The ability to save what [...] [...] can be very persuasive and exciting.  Finally, product configurators can be a great way to convert Early and Middle Stage buyers; those who aren’t quite ready to pull out their credit card yet.  The ability to save what [...]

]]> By: Make Your Web Analytics Actionable in 5 DIY Steps | FutureNow's GrokDotCom / Marketing Optimization Blog http://www.grokdotcom.com/2009/02/18/the-diagnosis-buying-stage-schizophrenia/comment-page-1/#comment-1200293 Make Your Web Analytics Actionable in 5 DIY Steps | FutureNow's GrokDotCom / Marketing Optimization Blog Tue, 13 Oct 2009 15:20:30 +0000 http://www.grokdotcom.com/?p=2403#comment-1200293 [...] a general search term.  Use your keyword knowledge to get a sense of visitors’ differing stages of the buying process?   Are they just starting out and searching for general info?  Do they already know exactly what [...] [...] a general search term.  Use your keyword knowledge to get a sense of visitors’ differing stages of the buying process?   Are they just starting out and searching for general info?  Do they already know exactly what [...]

]]> By: Brendan Regan http://www.grokdotcom.com/2009/02/18/the-diagnosis-buying-stage-schizophrenia/comment-page-1/#comment-1193221 Brendan Regan Tue, 15 Sep 2009 14:24:45 +0000 http://www.grokdotcom.com/?p=2403#comment-1193221 @Seværdigheder: If a visitor is "just browsing" on a retail site, then we'd classify them as Early Stage. This is one reason why Early Stage conversion rate will be MUCH lower than Middle and Late Stage. If we were optimizing a social media/networking or content site, we might not use these classifications at all. They'd have to be classified in groups that better matched the business goals of engagement, pages viewed, etc. Good comment. @Seværdigheder: If a visitor is “just browsing” on a retail site, then we’d classify them as Early Stage. This is one reason why Early Stage conversion rate will be MUCH lower than Middle and Late Stage. If we were optimizing a social media/networking or content site, we might not use these classifications at all. They’d have to be classified in groups that better matched the business goals of engagement, pages viewed, etc. Good comment.

]]> By: Seværdigheder Prag http://www.grokdotcom.com/2009/02/18/the-diagnosis-buying-stage-schizophrenia/comment-page-1/#comment-1193173 Seværdigheder Prag Tue, 15 Sep 2009 07:17:41 +0000 http://www.grokdotcom.com/?p=2403#comment-1193173 I think there should be a fourth stage: "Browsing" (or "Surfing", "Social" etc.). The stage where the user is just surfing around on the Internet, because he/she is bored. I think there should be a fourth stage: “Browsing” (or “Surfing”, “Social” etc.).

The stage where the user is just surfing around on the Internet, because he/she is bored.

]]> By: Property Management Software http://www.grokdotcom.com/2009/02/18/the-diagnosis-buying-stage-schizophrenia/comment-page-1/#comment-1185457 Property Management Software Sun, 16 Aug 2009 16:16:20 +0000 http://www.grokdotcom.com/?p=2403#comment-1185457 I hadn't thought of this before. I think our visitors are in the 2nd stage, and will have to look at the site to see if it really caters to that particular mind stage. I hadn’t thought of this before. I think our visitors are in the 2nd stage, and will have to look at the site to see if it really caters to that particular mind stage.

]]> By: Zoekwoorden die niet converteren : Harmen Visscher http://www.grokdotcom.com/2009/02/18/the-diagnosis-buying-stage-schizophrenia/comment-page-1/#comment-1146319 Zoekwoorden die niet converteren : Harmen Visscher Thu, 26 Feb 2009 20:25:44 +0000 http://www.grokdotcom.com/?p=2403#comment-1146319 [...] Lees echter voordat je dit doet dit interessante artikel: www.grokdotcom.com [...] [...] Lees echter voordat je dit doet dit interessante artikel: http://www.grokdotcom.com [...]

]]> By: jamie keaney http://www.grokdotcom.com/2009/02/18/the-diagnosis-buying-stage-schizophrenia/comment-page-1/#comment-1145687 jamie keaney Tue, 24 Feb 2009 13:17:01 +0000 http://www.grokdotcom.com/?p=2403#comment-1145687 Excellent point, though when you separate these out, its tough to maintain an acceptable CPA goal with 'early' and sometimes even 'middle' stage keywords. Much more effective is to keep keywords where they are, but adjust LP selection. Excellent point, though when you separate these out, its tough to maintain an acceptable CPA goal with ‘early’ and sometimes even ‘middle’ stage keywords.
Much more effective is to keep keywords where they are, but adjust LP selection.

]]> By: Timothy http://www.grokdotcom.com/2009/02/18/the-diagnosis-buying-stage-schizophrenia/comment-page-1/#comment-1145369 Timothy Sun, 22 Feb 2009 16:02:28 +0000 http://www.grokdotcom.com/?p=2403#comment-1145369 I have not classified my buyers into three different stages. I have not classified my buyers into three different stages.

]]> By: justin hess http://www.grokdotcom.com/2009/02/18/the-diagnosis-buying-stage-schizophrenia/comment-page-1/#comment-1144824 justin hess Sat, 21 Feb 2009 02:47:08 +0000 http://www.grokdotcom.com/?p=2403#comment-1144824 It's nice to see someone break it down like that.I had no idea it could get so specific. It’s nice to see someone break it down like that.I had no idea it could get so specific.

]]> By: eCommerce Software http://www.grokdotcom.com/2009/02/18/the-diagnosis-buying-stage-schizophrenia/comment-page-1/#comment-1144236 eCommerce Software Wed, 18 Feb 2009 23:06:44 +0000 http://www.grokdotcom.com/?p=2403#comment-1144236 I wish I could get more clients to understand this. Great article, I'll forward clients to read. I wish I could get more clients to understand this. Great article, I’ll forward clients to read.

]]> By: Jason Capshaw http://www.grokdotcom.com/2009/02/18/the-diagnosis-buying-stage-schizophrenia/comment-page-1/#comment-1144145 Jason Capshaw Wed, 18 Feb 2009 17:42:18 +0000 http://www.grokdotcom.com/?p=2403#comment-1144145 Very interesting...I have not classified my buyers into three different stages. I usually gear my sales pages towards buyers who are already looking for the service. Very interesting…I have not classified my buyers into three different stages. I usually gear my sales pages towards buyers who are already looking for the service.

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