Here are the top 10 converting websites for January 2009*. These are based on Nielson Panel data and are calculated by toolbar user to final conversion. Conversion-rate data is based on visitor conversion rates, not session conversion rates: i.e., No. of unique customers/No. of unique visitors.
*Source: Nielsen Online / Marketing Charts
This month big surprise came from first time on this list Schwan’s. Not sure if everyone should themselves compare to online grocery merchants.
January was a month of casual browsing but limited buying across the online retail sector. The number of sessions in which consumers actually completed an order was down sharply by 21%. Specialty retailers reported a 56 percent drop in order sessions, the largest decrease of any retail category tracked by Coremetrics.
Page Views Per Session 11.83
Product Page Views Per Session 3.24
Average Time on Site (in seconds) 504.59
Average Items/Order 5.95
Average Order Value $132.57
Shopping Cart Conversion Rate 33.80%
Shopping Cart Abandonment 66.20%
New Visitor Conversion Rate 2.02%
On-site Search Session 17.94%
Coremetrics LIVEmark leverages aggregate performance data across more than 300 participating brands to deliver over 35 benchmark metrics addressing performance indicators such as campaign and channel effectiveness, site stickiness and conversion rates.