Comments on: Top 10 Online Retailers by Conversion Rate: January 2009

By: external drive guide

external drive guide — Sat, 21 Nov 2009 19:57:59 +0000

Well I think that it is quite nice to make such studies into conversion data.

By: percychow

percychow — Thu, 15 Oct 2009 16:48:22 +0000

OK I am going to be the dark horse here…

1. First off these are top 10 Retail sites of fairly major companies with marketing budgets and brand awareness.

2. Schwans, Quixtar, Office Depot would be good examples of a returning customer base buying out of habit. I know we ALL want to hook a customer for life (like these guys do)… but you want some harder to reach conversion eyeballs.

3. I like the CDW and Amazon numbers the best. Why so? Because for software/hardware – there’s A LOT of websites out there. The same with Amazon (which pretty much sells everything). So the market has alternate choices and chooses to go with you.

Unlike say groceries online, you could shop around but the price difference isn’t that significant, groceries are part of a habit activity versus say buying digital cameras or software…

By: garden tillers

garden tillers — Wed, 14 Oct 2009 15:27:02 +0000

I believe most of the converted visitors were returning visitors. They come to the site with a goal in mind, to buy.

By: Hi Viz Vests

Hi Viz Vests — Tue, 13 Oct 2009 13:34:46 +0000

Seriously, how do you get a conversion rate of 54%, you must either have the best known brand in the world or have an amazingly unique market. I would be interested though!

By: building outdoor fireplace

building outdoor fireplace — Thu, 17 Sep 2009 11:33:08 +0000

The interesting review. Did not expect such to see.

By: Promotional Merchandise

Promotional Merchandise — Sat, 22 Aug 2009 03:45:59 +0000

Where is it possible to find the most recent information? Would be very interesting to see how the trends are flowing now with the last 7 months behind us.

By: Property Management Software

Property Management Software — Sun, 16 Aug 2009 16:18:19 +0000

Wow, where did Schwan’s come from?! Are impulse decisions for ice cream that great during this market crash?

By: Fireplace Design Ideas

Fireplace Design Ideas — Mon, 27 Jul 2009 15:13:48 +0000

Can’t quite believe that Schwan’s website has a conversion rate that high, that’s incredible. As mentioned above though, some of the pictures of their food does have you reaching for your wallet almost straight away!

James

By: HGH

HGH — Tue, 14 Jul 2009 07:35:25 +0000

I have never seen conversion rate that high like that.

By: Pro Flowers Welcome Letter » Email Marketing Strategies

Pro Flowers Welcome Letter » Email Marketing Strategies — Tue, 16 Jun 2009 20:09:55 +0000

[...] reading an article by Future Now Inc. (leaders in conversion optimization) that mentioned the top 10 converting online retailers for Jan 2009. Pro Flowers was on that list — and given that flowers are a great product for [...]

By: Lead Generation Average Conversion Rate - News: Everything-e

Lead Generation Average Conversion Rate - News: Everything-e — Mon, 16 Mar 2009 10:48:03 +0000

[...] rate?” People love to benchmark themselves against others. Every month we publish the top 10 converting retail web sites and additional benchmarks here on [...]

By: Lead Generation Average Conversion Rate | FutureNow's GrokDotCom / Marketing Optimization Blog

Mon, 16 Mar 2009 10:46:07 +0000

[...] rate?” People love to benchmark themselves against others. Every month we publish the top 10 converting retail web sites and additional benchmarks here on [...]

By: Liviu Taloi

Liviu Taloi — Wed, 11 Mar 2009 20:19:26 +0000

These figures are real??

By: KentC

KentC — Thu, 26 Feb 2009 23:11:19 +0000

Depesh: They are all pretty large brands. Schwans holds a lot of smaller brands, Proflowers has been topping conversion charts for years, Quixar is, of course, Amway, and so on. Also the methodology demanded 500,000 (five hundred thousand, for the European readers) or more unique visitorsa month, and the conversion was calculated as unique visitors to unique customers.

By: Vergelijken voor hogere conversie - WebWinkel blog - ecommerce explained

Vergelijken voor hogere conversie - WebWinkel blog - ecommerce explained — Thu, 26 Feb 2009 10:37:56 +0000

[...] stuitte op de 10 beste webwinkels op basis van conversie. Natuurlijk is de nr 1. met een conversiepercentage van over de 50% meer als indrukwekkend. Kun je [...]

By: Text U Save

Text U Save — Wed, 25 Feb 2009 20:51:20 +0000

Wow. This is very interesting to see. I’ll have to look all these sites over and see if I can find things they’re doing right. I’m guessing some of these have to do with branding. I imagine most people going to Schwans may already be in buying mode. On the other hand I’m surprised that Amazon is so good because personally I use the site for research frequently.

By: City Smart

City Smart — Tue, 24 Feb 2009 19:25:28 +0000

I’d love to have some conversion rates like that someday…I will say this though, as the economy is getting tougher the websites that really understand their online strategy are doing even better today than ever before. From what I’m guessing their competitors who don’t really get it, have cut back on their overall budgets, including the area’s that were working previously, but are unaware.

By: Depesh

Depesh — Tue, 24 Feb 2009 09:27:46 +0000

I’m being completely pessimistic in saying I’d question the volume of visitors and market reach… I could start a niche website, market it to a small group of highly targetted consumers and aim for at least 50% conversion… however (and I’m from the UK so excuse the ignorance) I only recognise Amazon and Office Depot as brands. I expect they attract bigger volumes of traffic. However, there is also an art in actually making a website work and convert so for those hitting 15% and upwards on the list are still performing above average!

By: Paul Middleton

Paul Middleton — Tue, 24 Feb 2009 01:18:21 +0000

A conversion rate of 52.5% begs the question, is this really a valuable metric? I shop for groceries online, but I only ever go to the website if I want to buy something, never to browse or price compare – they should have a 100% conversion rate.
As david said above, it would be more interesting to see their marketing ROI.

By: david

david — Tue, 24 Feb 2009 00:03:35 +0000

wow! those are the kind of rates you would expect from a targeted email campaign… I wonder what is the value of the items bought, if you are getting those rates but its costing you $20 to drive a $10 sale it is not sustainable.

I would be interested to see Google Checkout or iTunes on the list, I would imagine these maybe quite high.

By: Does Your Web Site Have Room for Improvement? Let’s run the numbers : Monetate Post-click

Mon, 23 Feb 2009 20:36:03 +0000

[...] the top 10 online retailers, as measured by conversion rate, are reported on FutureNow’s GrokDotCom Marketing Optimization Blog. These are some pretty impressive numbers and industry leaders like Amazon.com and OfficeDepot.com [...]

By: Dave Carruthers

Dave Carruthers — Mon, 23 Feb 2009 15:44:12 +0000

Very interesting to read and a 52% conversion rate is insane, no matter how good their food is. Where would I be able to find out similar stats for the Travel sector – ideally holiday companies not flights.

By: Evan

Evan — Mon, 23 Feb 2009 15:27:11 +0000

Wow very interesting. Always like to see who is converting and who isn’t.

By: Gab Goldenberg

Gab Goldenberg — Mon, 23 Feb 2009 09:31:35 +0000

Fantastic PR for those sites’ affiliate programs.

BTW, do you remember Jakob Nielsen writing that he expected sites to top 10% conversion rate in a decade, in an article from 2001-2004 ish? He was talking about industry averages, and things topping out around 10%, of course, so these leaders are exceptional, but I’m amazed at how high it can get…

By: Lemonstation - een Blog over eBusiness Consultancy » Blog Archive » Product reviews: Steve: het werkt echt!

Sun, 22 Feb 2009 22:35:14 +0000

[...] zijn van invloed op mijn aankoopgedrag als het om dit soort producten gaat. Een andere bron is dit artikel, waarin de top-10 lijst van meest converterende shops in Amerika voor januari 2009 terug te vinden [...]