As a young teen I heard Mark Knopfler sing about “money for nothing and chicks for free” and I remember fantasizing about how good that sounded but even then I knew that it was too good to be true.
I’ve noticed from many of my marketing colleagues that money for nothing is the order of the day; maybe it’s the hard times. Seth Godin blogged yesterday about getting rich quickly, Brian Clark blogged about making money from blogs, and just this week I saw and replied to Mary Schmidt‘s status on Facebook say “Mary is working on a fun client project – how to grow/get the word out without spending any money? Hmmm…”
The common thread is that some companies are just begging marketers/ vendors / consultants etc. to lie to them. We get that too, demands we guarantee 100%+ increases in conversion rates without them having to invest hardly any time, resources or money.
There are NO magic bullets. When things come fast and easy they leave even easier more quickly.
Isn’t word of mouth (“WOM”) free? WOM isn’t exactly free, but it can be. If you want to generate WOM do something remarkable for your customers. After all, WOM is driven by things people can remark on, hence the term remarkable. Focusing on how your businesses can be remarkable rather than creating remarkable marketing campaigns is way harder but it produces permanent long-term results.
There will always be new shiny object peddlers and marketing guru charlatans who entice desperate, greedy or ignorant people with happy talk. I wish that wasn’t so, but it is. Please take my advice; if something sounds too good to be true then it is.
P.S. Would you like to know what I tell potential customers? You might consider it self promotional so stop right here if you don’t care to read it.
I’m going on record to say that if you want to increase your conversion rates There will be no gimmicks, no empty promises, no broken budgets and no illusions. I won’t guarantee a thing. I won’t blow smoke. I won’t even try to convince you. FutureNow has the track record, the skills and the experience but it could be useless to you, unless you commit your time, money and resources.
That may sound harsh but if you are still determined to improve your conversion rates then you can set the pace, the budget and your goals. FutureNow will help you stay on target.