Comments on: Money For Nothing & Clicks For Free http://www.grokdotcom.com/2009/02/23/money-for-nothing-clicks-for-free/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Tue, 16 Mar 2010 02:46:05 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: What is the Bible http://www.grokdotcom.com/2009/02/23/money-for-nothing-clicks-for-free/comment-page-1/#comment-1241279 What is the Bible Sat, 13 Mar 2010 01:08:42 +0000 http://www.grokdotcom.com/?p=2989#comment-1241279 I am so tired of hearing people talking about getting rich quick. You are not going to get rich quick, you are more likely to win the lottery. Maybe it is those same kind of people drawn to the internet with quick dreams. It takes hard work, lot's of hard work. Lot's of winning and failing before everything works out in the end. I am so tired of hearing people talking about getting rich quick. You are not going to get rich quick, you are more likely to win the lottery. Maybe it is those same kind of people drawn to the internet with quick dreams. It takes hard work, lot’s of hard work. Lot’s of winning and failing before everything works out in the end.

]]> By: Pop Up Display http://www.grokdotcom.com/2009/02/23/money-for-nothing-clicks-for-free/comment-page-1/#comment-1233599 Pop Up Display Tue, 23 Feb 2010 05:06:55 +0000 http://www.grokdotcom.com/?p=2989#comment-1233599 Your point that if something sounds too good to be true than it is...its dead on. That's why as marketers it's so important that we actually get to know our end customer: instead of just talking AT them, let's talk with them. In my experience in the trade show industry conversions and ROI is extremely important. When you really think about who your end customer is, how they are best marketed to, and what is involved in developing a real marketing campaign you'll be successful....and to your point: it's never free, and very rarely is it extremely easy. BUT with logic and planning you can attain your sales goals and increase conversion rates. Your point that if something sounds too good to be true than it is…its dead on. That’s why as marketers it’s so important that we actually get to know our end customer: instead of just talking AT them, let’s talk with them. In my experience in the trade show industry conversions and ROI is extremely important. When you really think about who your end customer is, how they are best marketed to, and what is involved in developing a real marketing campaign you’ll be successful….and to your point: it’s never free, and very rarely is it extremely easy. BUT with logic and planning you can attain your sales goals and increase conversion rates.

]]> By: Appliance Repair Houston http://www.grokdotcom.com/2009/02/23/money-for-nothing-clicks-for-free/comment-page-1/#comment-1221225 Appliance Repair Houston Sun, 10 Jan 2010 20:22:23 +0000 http://www.grokdotcom.com/?p=2989#comment-1221225 Amen! Brother. jeffrey, you hit the the bulleye on this one. Amen! Brother. jeffrey, you hit the the bulleye on this one.

]]> By: peter http://www.grokdotcom.com/2009/02/23/money-for-nothing-clicks-for-free/comment-page-1/#comment-1217951 peter Sun, 27 Dec 2009 08:21:26 +0000 http://www.grokdotcom.com/?p=2989#comment-1217951 Great Post Jeff I think its funny that people might actually still think that you get something for nothing. Everything has its cost its just a matter of what price you are willing to pay Great Post Jeff

I think its funny that people might actually still think that you get something for nothing. Everything has its cost its just a matter of what price you are willing to pay

]]> By: Poptropica http://www.grokdotcom.com/2009/02/23/money-for-nothing-clicks-for-free/comment-page-1/#comment-1214730 Poptropica Sat, 12 Dec 2009 00:08:57 +0000 http://www.grokdotcom.com/?p=2989#comment-1214730 good blog i love your blog!! good blog i love your blog!!

]]> By: tillers for sale http://www.grokdotcom.com/2009/02/23/money-for-nothing-clicks-for-free/comment-page-1/#comment-1203613 tillers for sale Sun, 25 Oct 2009 01:47:27 +0000 http://www.grokdotcom.com/?p=2989#comment-1203613 in economics we learn that there is no free lunch, thus, no clicks for free, if you don't spend money then you will need to invest your time, which is money. in economics we learn that there is no free lunch, thus, no clicks for free, if you don’t spend money then you will need to invest your time, which is money.

]]> By: Flash Games Master http://www.grokdotcom.com/2009/02/23/money-for-nothing-clicks-for-free/comment-page-1/#comment-1202904 Flash Games Master Thu, 22 Oct 2009 16:24:37 +0000 http://www.grokdotcom.com/?p=2989#comment-1202904 It does say money for nothing and the chicks (clicks) for free. But the hours of work you spend on your web site and link building tells you it is not actually free. Very good post though. It does say money for nothing and the chicks (clicks) for free.
But the hours of work you spend on your web site and link building tells you it is not actually free.

Very good post though.

]]> By: North DEvon Hot Tubs http://www.grokdotcom.com/2009/02/23/money-for-nothing-clicks-for-free/comment-page-1/#comment-1200275 North DEvon Hot Tubs Tue, 13 Oct 2009 13:55:27 +0000 http://www.grokdotcom.com/?p=2989#comment-1200275 It is amazing though how relatively cheap online marketing is compared to print or hard copy marketing. Online marketing is a time and effort expense but the world is now online. I think that newspapers are really having a tough time given the advent of search engines and the widespread use of the internet. The main issue though is finding the right marketing company for you, one that is ethical and interested in the long term view rather than the short term quick buck! It is amazing though how relatively cheap online marketing is compared to print or hard copy marketing. Online marketing is a time and effort expense but the world is now online. I think that newspapers are really having a tough time given the advent of search engines and the widespread use of the internet. The main issue though is finding the right marketing company for you, one that is ethical and interested in the long term view rather than the short term quick buck!

]]> By: Amanda http://www.grokdotcom.com/2009/02/23/money-for-nothing-clicks-for-free/comment-page-1/#comment-1196302 Amanda Sat, 26 Sep 2009 15:04:09 +0000 http://www.grokdotcom.com/?p=2989#comment-1196302 Right on the money Jeffery! I'm on the 'supply side' of marketing, (we provide displays and designs mainly for exhibitions and trade shows) and you would be amazed at how many marketing and sales directors come to us with a minimal budget and expect miracles to occur! The businesses we see getting the most value for the money they spend with us are those that take the time to creatively focus their message and craft a strategy that justifies the budget required to get it across. It may cost you tens of thousands of dollars to create an impressive and flashy expo display (though it is un-focused and as a result ineffectual) but it costs next to nothing to sit down and really think about what it is you want and need your marketing to say and achieve. Creativity and planning will get you further than throwing what little money you have away on 'get rich quick' consultants! Right on the money Jeffery!

I’m on the ’supply side’ of marketing, (we provide displays and designs mainly for exhibitions and trade shows) and you would be amazed at how many marketing and sales directors come to us with a minimal budget and expect miracles to occur!

The businesses we see getting the most value for the money they spend with us are those that take the time to creatively focus their message and craft a strategy that justifies the budget required to get it across. It may cost you tens of thousands of dollars to create an impressive and flashy expo display (though it is un-focused and as a result ineffectual) but it costs next to nothing to sit down and really think about what it is you want and need your marketing to say and achieve.

Creativity and planning will get you further than throwing what little money you have away on ‘get rich quick’ consultants!

]]> By: Seværdigheder Paris http://www.grokdotcom.com/2009/02/23/money-for-nothing-clicks-for-free/comment-page-1/#comment-1194894 Seværdigheder Paris Tue, 22 Sep 2009 10:10:44 +0000 http://www.grokdotcom.com/?p=2989#comment-1194894 And I didn't know what a chick was back in the 80s :-) And I didn’t know what a chick was back in the 80s :-)

]]> By: Marketing guy http://www.grokdotcom.com/2009/02/23/money-for-nothing-clicks-for-free/comment-page-1/#comment-1191533 Marketing guy Tue, 08 Sep 2009 08:35:44 +0000 http://www.grokdotcom.com/?p=2989#comment-1191533 Most of these messages are targeted at individuals, but it is surprising how many companies adopt this mindset. I like your response to the client - I will keep it as a reminder re how I should respond in similar situations. Most of these messages are targeted at individuals, but it is surprising how many companies adopt this mindset. I like your response to the client – I will keep it as a reminder re how I should respond in similar situations.

]]> By: Property Management Software http://www.grokdotcom.com/2009/02/23/money-for-nothing-clicks-for-free/comment-page-1/#comment-1185461 Property Management Software Sun, 16 Aug 2009 16:20:07 +0000 http://www.grokdotcom.com/?p=2989#comment-1185461 Young and naive, I thought it was "money for nothing and checks for free". I didn't quite yet understand what a chick was I think. =) great memory! Young and naive, I thought it was “money for nothing and checks for free”. I didn’t quite yet understand what a chick was I think. =) great memory!

]]> By: Wahre Worte: Word of Mouth Marketing - nicozorn.com http://www.grokdotcom.com/2009/02/23/money-for-nothing-clicks-for-free/comment-page-1/#comment-1159893 Wahre Worte: Word of Mouth Marketing - nicozorn.com Thu, 16 Apr 2009 10:06:29 +0000 http://www.grokdotcom.com/?p=2989#comment-1159893 [...] Grokdotcom.com: Money For Nothing & Clicks For Free [...] [...] Grokdotcom.com: Money For Nothing & Clicks For Free [...]

]]> By: The Development of an Optimization Culture | FutureNow's GrokDotCom / Marketing Optimization Blog http://www.grokdotcom.com/2009/02/23/money-for-nothing-clicks-for-free/comment-page-1/#comment-1153823 The Development of an Optimization Culture | FutureNow's GrokDotCom / Marketing Optimization Blog Mon, 23 Mar 2009 10:34:17 +0000 http://www.grokdotcom.com/?p=2989#comment-1153823 [...] green bar, and they wring their hands when they see any yellow or red indicators.  The less-disciplined business will often lose focus at this point and miss out on all the [...] [...] green bar, and they wring their hands when they see any yellow or red indicators.  The less-disciplined business will often lose focus at this point and miss out on all the [...]

]]> By: Document Conversion Rate Wins Every Month | FutureNow's GrokDotCom / Marketing Optimization Blog http://www.grokdotcom.com/2009/02/23/money-for-nothing-clicks-for-free/comment-page-1/#comment-1150614 Document Conversion Rate Wins Every Month | FutureNow's GrokDotCom / Marketing Optimization Blog Thu, 12 Mar 2009 16:40:52 +0000 http://www.grokdotcom.com/?p=2989#comment-1150614 [...] expectations for conversion rate improvements. Of course, there will always be those who want their money for nothing but while Bryan has often been a lonely first voice in the wilderness Avinash tends to represent an [...] [...] expectations for conversion rate improvements. Of course, there will always be those who want their money for nothing but while Bryan has often been a lonely first voice in the wilderness Avinash tends to represent an [...]

]]> By: Annuity Insurance Leads http://www.grokdotcom.com/2009/02/23/money-for-nothing-clicks-for-free/comment-page-1/#comment-1149784 Annuity Insurance Leads Mon, 09 Mar 2009 16:46:08 +0000 http://www.grokdotcom.com/?p=2989#comment-1149784 "Money for Nothing" indeed! I think you've nailed the zeitgeist perfectly. If you'll permit me a quote (about political systems) I think is appropriate: "Everyone is looking for a system in which no one has to be any good." Mohandas Ghandi Dennis “Money for Nothing” indeed! I think you’ve nailed the zeitgeist perfectly.

If you’ll permit me a quote (about political systems) I think is appropriate:

“Everyone is looking for a system in which no one has to be any good.” Mohandas Ghandi

Dennis

]]> By: Sully Sullenberg’s Secret to Online Success | FutureNow's GrokDotCom / Marketing Optimization Blog http://www.grokdotcom.com/2009/02/23/money-for-nothing-clicks-for-free/comment-page-1/#comment-1148714 Sully Sullenberg’s Secret to Online Success | FutureNow's GrokDotCom / Marketing Optimization Blog Thu, 05 Mar 2009 14:04:50 +0000 http://www.grokdotcom.com/?p=2989#comment-1148714 [...] urge you not to stay the course, the times for easy money are over. Sully could have crashed in the middle of NYC, but he stayed calm with effort, some close [...] [...] urge you not to stay the course, the times for easy money are over. Sully could have crashed in the middle of NYC, but he stayed calm with effort, some close [...]

]]> By: Scott Salwolke http://www.grokdotcom.com/2009/02/23/money-for-nothing-clicks-for-free/comment-page-1/#comment-1148587 Scott Salwolke Thu, 05 Mar 2009 02:31:22 +0000 http://www.grokdotcom.com/?p=2989#comment-1148587 Bravo for one of my favorite titles. I laughed when I read it and immediately clicked on it. An excellent article, as well. Bravo for one of my favorite titles. I laughed when I read it and immediately clicked on it. An excellent article, as well.

]]> By: CURTIS WALKER http://www.grokdotcom.com/2009/02/23/money-for-nothing-clicks-for-free/comment-page-1/#comment-1147759 CURTIS WALKER Mon, 02 Mar 2009 15:49:53 +0000 http://www.grokdotcom.com/?p=2989#comment-1147759 I get emails from some guys in the UK with all kinds of things called GOOGLE ANIALATER AND JUST BUY ADDS TO GET $$$ for people clicking. Now something called SHADDOW. Also someone in Phillipeans selling web side Wordpress templetes with all the coding done. You just use them. SCAMS??? I am brand new. Duh? I get emails from some guys in the UK with all kinds of things called GOOGLE ANIALATER AND JUST BUY ADDS TO GET $$$ for people clicking. Now something called SHADDOW.

Also someone in Phillipeans selling web side Wordpress templetes with all the coding done. You just use them.

SCAMS???

I am brand new. Duh?

]]> By: Jeff Baas http://www.grokdotcom.com/2009/02/23/money-for-nothing-clicks-for-free/comment-page-1/#comment-1147124 Jeff Baas Sat, 28 Feb 2009 23:17:11 +0000 http://www.grokdotcom.com/?p=2989#comment-1147124 In no way do I condone the magic wand sellers, but many are merely responding to potential customers who, as you say, are begging to be lied to. I can't tell you how many times I've done keyword research in the marketing field only to find the results choked with people searching for totally free solutions that will make their businesses money without effort or investment. It's sad, but a lot of business owners buy into the something for nothing fantasy and many disreputable marketers eagerly exploit them. In no way do I condone the magic wand sellers, but many are merely responding to potential customers who, as you say, are begging to be lied to.

I can’t tell you how many times I’ve done keyword research in the marketing field only to find the results choked with people searching for totally free solutions that will make their businesses money without effort or investment. It’s sad, but a lot of business owners buy into the something for nothing fantasy and many disreputable marketers eagerly exploit them.

]]> By: hawk mendez http://www.grokdotcom.com/2009/02/23/money-for-nothing-clicks-for-free/comment-page-1/#comment-1147039 hawk mendez Sat, 28 Feb 2009 17:31:41 +0000 http://www.grokdotcom.com/?p=2989#comment-1147039 the exact line from Mark Knopler's tune read, "checks for free." the exact line from Mark Knopler’s tune read, “checks for free.”

]]> By: Mary Schmidt http://www.grokdotcom.com/2009/02/23/money-for-nothing-clicks-for-free/comment-page-1/#comment-1146652 Mary Schmidt Fri, 27 Feb 2009 16:48:45 +0000 http://www.grokdotcom.com/?p=2989#comment-1146652 I've been told I'm repeating myself and saying things "everyone knows" when I talk about the whole "It takes work and time...and there's no magic" Then I talk to yet another potential client who wants MAGIC, and they WANT IT NOW. When I start talking about the boring bits of marketing - planning, implementation, timelines...three months to a year...etc. - they wrinkle their brow, "But, Susan (self-anointed marketing/web expert of the day) told me I could INSTANTLY..." Sigh. Rant on - ur - right on! I’ve been told I’m repeating myself and saying things “everyone knows” when I talk about the whole “It takes work and time…and there’s no magic” Then I talk to yet another potential client who wants MAGIC, and they WANT IT NOW.

When I start talking about the boring bits of marketing – planning, implementation, timelines…three months to a year…etc. – they wrinkle their brow, “But, Susan (self-anointed marketing/web expert of the day) told me I could INSTANTLY…” Sigh.

Rant on – ur – right on!

]]> By: Cashmere Shop UK http://www.grokdotcom.com/2009/02/23/money-for-nothing-clicks-for-free/comment-page-1/#comment-1145852 Cashmere Shop UK Wed, 25 Feb 2009 09:17:52 +0000 http://www.grokdotcom.com/?p=2989#comment-1145852 Great Article Jeff Great Article Jeff

]]> By: Jill Fielder http://www.grokdotcom.com/2009/02/23/money-for-nothing-clicks-for-free/comment-page-1/#comment-1145612 Jill Fielder Tue, 24 Feb 2009 04:21:12 +0000 http://www.grokdotcom.com/?p=2989#comment-1145612 Yep, it's darn hard for clients to embrace the fact that this block and tackle game. A few inches forward at a time. The silver bullet is much sexier. And who wouldn't want to fall in love with the hope that free and easy come wrapped up in the same package, festooned with a glossy bow? And by the way, Knopfler is a terrific singer and lyricist but has next to no stage presence, so nobody's perfect. Yep, it’s darn hard for clients to embrace the fact that this block and tackle game. A few inches forward at a time. The silver bullet is much sexier. And who wouldn’t want to fall in love with the hope that free and easy come wrapped up in the same package, festooned with a glossy bow?

And by the way, Knopfler is a terrific singer and lyricist but has next to no stage presence, so nobody’s perfect.

]]> By: Bo Simmons http://www.grokdotcom.com/2009/02/23/money-for-nothing-clicks-for-free/comment-page-1/#comment-1145568 Bo Simmons Mon, 23 Feb 2009 22:46:26 +0000 http://www.grokdotcom.com/?p=2989#comment-1145568 No magic bullet ? No easy route? It takes WORK to see RESULTS ?? and you won’t make promises …… ( really that one is over the top!!) Good title to a great POST! Thanks for talking with integrity when so many just think there is such a thing as an “Easy button” for web marketing. That is why I traveled far and paid real $$ to hear you and Bryan for a full day several years ago…. BRAVO! No magic bullet ?
No easy route?
It takes WORK to see RESULTS ??
and you won’t make promises …… ( really that one is over the top!!)

Good title to a great POST!
Thanks for talking with integrity when so many just think there is such a thing as an “Easy button” for web marketing. That is why I traveled far and paid real $$ to hear you and Bryan for a full day several years ago…. BRAVO!

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