Comments on: Building An Optimization Culture http://www.grokdotcom.com/2009/02/27/building-an-optimization-culture/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sun, 22 Nov 2009 02:58:28 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Baking Tins http://www.grokdotcom.com/2009/02/27/building-an-optimization-culture/comment-page-1/#comment-1202670 Baking Tins Wed, 21 Oct 2009 09:58:33 +0000 http://www.grokdotcom.com/?p=3078#comment-1202670 Analytics is a good tool to build up on your authority by using the long tail searches to convert into an article to draw more traffic. Internet marketers need to learn how to use it or wait to get kick out of Google result Analytics is a good tool to build up on your authority by using the long tail searches to convert into an article to draw more traffic. Internet marketers need to learn how to use it or wait to get kick out of Google result

]]> By: โปรโมทเว็บไซต์ http://www.grokdotcom.com/2009/02/27/building-an-optimization-culture/comment-page-1/#comment-1200816 โปรโมทเว็บไซต์ Thu, 15 Oct 2009 15:43:05 +0000 http://www.grokdotcom.com/?p=3078#comment-1200816 I love analytics. Use it every day. I love analytics. Use it every day.

]]> By: vetura ne shitje http://www.grokdotcom.com/2009/02/27/building-an-optimization-culture/comment-page-1/#comment-1200563 vetura ne shitje Wed, 14 Oct 2009 15:02:52 +0000 http://www.grokdotcom.com/?p=3078#comment-1200563 analytics are a godsend. I can't imagine what I would do without them. I can see how my users engage, what pages they visit, where they leave my site and so on. analytics are a godsend. I can’t imagine what I would do without them. I can see how my users engage, what pages they visit, where they leave my site and so on.

]]> By: ThongJsn http://www.grokdotcom.com/2009/02/27/building-an-optimization-culture/comment-page-1/#comment-1199823 ThongJsn Mon, 12 Oct 2009 09:32:59 +0000 http://www.grokdotcom.com/?p=3078#comment-1199823 I appreciate this very article. I appreciate this very article.

]]> By: SEO Company Delhi http://www.grokdotcom.com/2009/02/27/building-an-optimization-culture/comment-page-1/#comment-1199753 SEO Company Delhi Mon, 12 Oct 2009 07:19:03 +0000 http://www.grokdotcom.com/?p=3078#comment-1199753 Great post, I am looking forward to the day we will not only aim to optimize marketing, but optimize the whole business... Great post, I am looking forward to the day we will not only aim to optimize marketing, but optimize the whole business…

]]> By: Mark http://www.grokdotcom.com/2009/02/27/building-an-optimization-culture/comment-page-1/#comment-1193177 Mark Tue, 15 Sep 2009 07:45:33 +0000 http://www.grokdotcom.com/?p=3078#comment-1193177 The one time view of website building is very prevalent and will be hard to shake off. Businesses with a strong direct marketing background will know how to use analytics instinctively and the rest is just evolution at work. The one time view of website building is very prevalent and will be hard to shake off. Businesses with a strong direct marketing background will know how to use analytics instinctively and the rest is just evolution at work.

]]> By: Property Management Software http://www.grokdotcom.com/2009/02/27/building-an-optimization-culture/comment-page-1/#comment-1185470 Property Management Software Sun, 16 Aug 2009 16:31:01 +0000 http://www.grokdotcom.com/?p=3078#comment-1185470 This part of the article is AWESOME! "If resources are the problem, that’s OK. Just move forward at a slower pace. Optimize what you can as often as you can with the resources you have now. Soon you’ll catch up and surpass the arrogant company mentioned above." This part of the article is AWESOME!

“If resources are the problem, that’s OK. Just move forward at a slower pace. Optimize what you can as often as you can with the resources you have now. Soon you’ll catch up and surpass the arrogant company mentioned above.”

]]> By: Four Steps To Optimization Success | FutureNow's GrokDotCom / Marketing Optimization Blog http://www.grokdotcom.com/2009/02/27/building-an-optimization-culture/comment-page-1/#comment-1169141 Four Steps To Optimization Success | FutureNow's GrokDotCom / Marketing Optimization Blog Sat, 30 May 2009 09:59:31 +0000 http://www.grokdotcom.com/?p=3078#comment-1169141 [...] Improvement.  The shift out of project mentality needs to be addressed within your organization (culture), with your vendors, and especially with those who are going to “own” the [...] [...] Improvement.  The shift out of project mentality needs to be addressed within your organization (culture), with your vendors, and especially with those who are going to “own” the [...]

]]> By: Rob http://www.grokdotcom.com/2009/02/27/building-an-optimization-culture/comment-page-1/#comment-1166123 Rob Fri, 15 May 2009 21:59:50 +0000 http://www.grokdotcom.com/?p=3078#comment-1166123 For me, analytics is everything to my business. knowing what is working and not working, and why, is one of the most important pieces of data you can have. I'm not worried others aren't using it properly, it just makes my competition easier to beat. For me, analytics is everything to my business. knowing what is working and not working, and why, is one of the most important pieces of data you can have. I’m not worried others aren’t using it properly, it just makes my competition easier to beat.

]]> By: You’ll Screw Up! | FutureNow's GrokDotCom / Marketing Optimization Blog http://www.grokdotcom.com/2009/02/27/building-an-optimization-culture/comment-page-1/#comment-1155592 You’ll Screw Up! | FutureNow's GrokDotCom / Marketing Optimization Blog Mon, 30 Mar 2009 13:52:03 +0000 http://www.grokdotcom.com/?p=3078#comment-1155592 [...] So why am I providing you with parenting advice on GrokDotCom? Because the lesson applies equally to your online marketing efforts. You’ll screw up and just like we shared during the “Survival of the Fittest” session to succeed you need to learn to be nimble and make changes on the fly. The key is to plan on optimizing, you don’t succeed with a set it and leave it mentality. What’s your plan for continuous improvement? [...] [...] So why am I providing you with parenting advice on GrokDotCom? Because the lesson applies equally to your online marketing efforts. You’ll screw up and just like we shared during the “Survival of the Fittest” session to succeed you need to learn to be nimble and make changes on the fly. The key is to plan on optimizing, you don’t succeed with a set it and leave it mentality. What’s your plan for continuous improvement? [...]

]]> By: How much testing is too much testing? http://www.grokdotcom.com/2009/02/27/building-an-optimization-culture/comment-page-1/#comment-1153928 How much testing is too much testing? Mon, 23 Mar 2009 20:14:28 +0000 http://www.grokdotcom.com/?p=3078#comment-1153928 [...] in revenues. But we only knew what worked and what didn’t because we tested. Companies that work towards an optimization culture get the best results from both their designers AND their engineers. Anything less is a [...] [...] in revenues. But we only knew what worked and what didn’t because we tested. Companies that work towards an optimization culture get the best results from both their designers AND their engineers. Anything less is a [...]

]]> By: Document Conversion Rate Wins Every Month | FutureNow's GrokDotCom / Marketing Optimization Blog http://www.grokdotcom.com/2009/02/27/building-an-optimization-culture/comment-page-1/#comment-1150577 Document Conversion Rate Wins Every Month | FutureNow's GrokDotCom / Marketing Optimization Blog Thu, 12 Mar 2009 13:49:47 +0000 http://www.grokdotcom.com/?p=3078#comment-1150577 [...] optimization is not a project it’s a process of continuous improvement that never, yes never, ends. We write about client gains every month because documentation beats [...] [...] optimization is not a project it’s a process of continuous improvement that never, yes never, ends. We write about client gains every month because documentation beats [...]

]]> By: Sarah Summer http://www.grokdotcom.com/2009/02/27/building-an-optimization-culture/comment-page-1/#comment-1149793 Sarah Summer Mon, 09 Mar 2009 17:35:19 +0000 http://www.grokdotcom.com/?p=3078#comment-1149793 We should never simply just trust our gut. Analytics are needed so that we can make necessary changes and tweaks. It's a continual process. We should never simply just trust our gut. Analytics are needed so that we can make necessary changes and tweaks. It’s a continual process.

]]> By: Josh Lewis http://www.grokdotcom.com/2009/02/27/building-an-optimization-culture/comment-page-1/#comment-1148205 Josh Lewis Tue, 03 Mar 2009 16:50:50 +0000 http://www.grokdotcom.com/?p=3078#comment-1148205 A great post. Building a culture of optimization not only within our agency but also within our client's organizations is the most important initiative of 2009. Love the Guy Kawasaki quote about "execution" and the comment above about the CEO who exclaimed, "let's test it!" A great post. Building a culture of optimization not only within our agency but also within our client’s organizations is the most important initiative of 2009. Love the Guy Kawasaki quote about “execution” and the comment above about the CEO who exclaimed, “let’s test it!”

]]> By: Chris http://www.grokdotcom.com/2009/02/27/building-an-optimization-culture/comment-page-1/#comment-1147922 Chris Mon, 02 Mar 2009 23:59:50 +0000 http://www.grokdotcom.com/?p=3078#comment-1147922 Wow. This is surprising and explains why I can't anyone at my nonprofit to care about analytics until after-the-fact or when a consultant says we should. Without Google, they have no idea where our Web site would be and they have no idea how I use it to maximize visitors whenever I can. Wow. This is surprising and explains why I can’t anyone at my nonprofit to care about analytics until after-the-fact or when a consultant says we should. Without Google, they have no idea where our Web site would be and they have no idea how I use it to maximize visitors whenever I can.

]]> By: Vanja http://www.grokdotcom.com/2009/02/27/building-an-optimization-culture/comment-page-1/#comment-1147896 Vanja Mon, 02 Mar 2009 22:32:31 +0000 http://www.grokdotcom.com/?p=3078#comment-1147896 A very good post. If you treat your website as a shop, where you can learn why people came, what they checked out, what turned them off, and all this without intruding on them, why wouldn't you. You actually owe it to the visitor to ensure that since they take the time and effort to enter your site that you don't waste their time. To do this it has to be done from the bottom up, and that requires inspiration, training and coordination across the team. A very good post. If you treat your website as a shop, where you can learn why people came, what they checked out, what turned them off, and all this without intruding on them, why wouldn’t you. You actually owe it to the visitor to ensure that since they take the time and effort to enter your site that you don’t waste their time. To do this it has to be done from the bottom up, and that requires inspiration, training and coordination across the team.

]]> By: Web Design Seattle http://www.grokdotcom.com/2009/02/27/building-an-optimization-culture/comment-page-1/#comment-1147879 Web Design Seattle Mon, 02 Mar 2009 21:40:21 +0000 http://www.grokdotcom.com/?p=3078#comment-1147879 It's amazing how many smart business people ignore their analytics and never focus in on conversion optimization. It isn't uncommon for most websites to be leaving a ton of money on the table because of this. It’s amazing how many smart business people ignore their analytics and never focus in on conversion optimization. It isn’t uncommon for most websites to be leaving a ton of money on the table because of this.

]]> By: James Stratford http://www.grokdotcom.com/2009/02/27/building-an-optimization-culture/comment-page-1/#comment-1147809 James Stratford Mon, 02 Mar 2009 17:46:12 +0000 http://www.grokdotcom.com/?p=3078#comment-1147809 That's a great well written article/post that's hitting the proverbial nail on the head. Analytics is the lifeblood of your Direct Response Presence to achieve the highest possible conversions. Incidently your lead capture section is well done with an effective call to action. Of course I know that you've already tested it and the "Please provide a valid email and phone number so we can contact you as requested" was probably changed from black to red text as a result as part of analytics :) That’s a great well written article/post that’s hitting the proverbial nail on the head.

Analytics is the lifeblood of your Direct Response Presence to achieve the highest possible conversions.

Incidently your lead capture section is well done with an effective call to action. Of course I know that you’ve already tested it and the “Please provide a valid email and phone number so we can contact you as requested” was probably changed from black to red text as a result as part of analytics :)

]]> By: Justin Palmer http://www.grokdotcom.com/2009/02/27/building-an-optimization-culture/comment-page-1/#comment-1147757 Justin Palmer Mon, 02 Mar 2009 15:46:32 +0000 http://www.grokdotcom.com/?p=3078#comment-1147757 I recently experienced a moment where the CEO said "Let's test it!" rather than "let's do it!" It was quite rewarding. A culture of optimization needs to make it all the way to the top, otherwise you'll be spinning your wheels. I recently experienced a moment where the CEO said “Let’s test it!” rather than “let’s do it!” It was quite rewarding. A culture of optimization needs to make it all the way to the top, otherwise you’ll be spinning your wheels.

]]> By: Depesh http://www.grokdotcom.com/2009/02/27/building-an-optimization-culture/comment-page-1/#comment-1147751 Depesh Mon, 02 Mar 2009 15:33:57 +0000 http://www.grokdotcom.com/?p=3078#comment-1147751 Part of the problem seems to be companies that don't understand web, taking the "web marketing guru's" word for the ROI figures or CTR. I've seen it many times, which can make online marketers slack on the analytics front. I've seen a lot of this actually occur in offline marketing, where results are perhaps not tracked as they should be but most companies can call this into question. I'm talking of non-web only companies here but as time moves on and board level Directors are educated on how web works and what it can do, we'll see more accountability. Analytics is easy, even if you start with the most basic of stats and build from there to a dedicated analytics team or whatever. Get them, understand them and see your ROI improve based on facts! Part of the problem seems to be companies that don’t understand web, taking the “web marketing guru’s” word for the ROI figures or CTR. I’ve seen it many times, which can make online marketers slack on the analytics front. I’ve seen a lot of this actually occur in offline marketing, where results are perhaps not tracked as they should be but most companies can call this into question.

I’m talking of non-web only companies here but as time moves on and board level Directors are educated on how web works and what it can do, we’ll see more accountability.

Analytics is easy, even if you start with the most basic of stats and build from there to a dedicated analytics team or whatever. Get them, understand them and see your ROI improve based on facts!

]]> By: Buck Lawrimore http://www.grokdotcom.com/2009/02/27/building-an-optimization-culture/comment-page-1/#comment-1147745 Buck Lawrimore Mon, 02 Mar 2009 15:12:43 +0000 http://www.grokdotcom.com/?p=3078#comment-1147745 As you Eisenbergs know, different personality types have different preferences. The detail orientation and high follow-through required by good use of analytics is a more natural behavioral trait for people whose personality is so inclined. We are not all ADD - that is a huge overstatement. Neither are we all personality-inclined to analytics. So it is up to the natural analysts to evangelize, assist and inform those who are not born that way or learned that way. As you Eisenbergs know, different personality types have different preferences. The detail orientation and high follow-through required by good use of analytics is a more natural behavioral trait for people whose personality is so inclined. We are not all ADD – that is a huge overstatement. Neither are we all personality-inclined to analytics. So it is up to the natural analysts to evangelize, assist and inform those who are not born that way or learned that way.

]]> By: Building an Online Optimization Culture | ReachCustomersOnline.com http://www.grokdotcom.com/2009/02/27/building-an-optimization-culture/comment-page-1/#comment-1147720 Building an Online Optimization Culture | ReachCustomersOnline.com Mon, 02 Mar 2009 13:44:18 +0000 http://www.grokdotcom.com/?p=3078#comment-1147720 [...] GrokDotCom. This is a really excellent discussion about the possible reasons businesses rely on instinct [...] [...] GrokDotCom. This is a really excellent discussion about the possible reasons businesses rely on instinct [...]

]]> By: Blogzwonull Links der Woche: Lesenswertes aus der KW9/2009 » BlogZwoNull http://www.grokdotcom.com/2009/02/27/building-an-optimization-culture/comment-page-1/#comment-1147262 Blogzwonull Links der Woche: Lesenswertes aus der KW9/2009 » BlogZwoNull Sun, 01 Mar 2009 07:32:47 +0000 http://www.grokdotcom.com/?p=3078#comment-1147262 [...] Building an Optimization Culture [Future Now's GrokDotCom] [...] [...] Building an Optimization Culture [Future Now's GrokDotCom] [...]

]]> By: Jeff Baas http://www.grokdotcom.com/2009/02/27/building-an-optimization-culture/comment-page-1/#comment-1147119 Jeff Baas Sat, 28 Feb 2009 23:04:40 +0000 http://www.grokdotcom.com/?p=3078#comment-1147119 I think you hit it right on the nose with the ADD comment. New options come out seemingly every day, promising to be the magic wand that will start the hands-off money machine moving. If we want to succeed long term, we have to be willing to get our hands dirty. I think you hit it right on the nose with the ADD comment. New options come out seemingly every day, promising to be the magic wand that will start the hands-off money machine moving. If we want to succeed long term, we have to be willing to get our hands dirty.

]]> By: Pieter n86 http://www.grokdotcom.com/2009/02/27/building-an-optimization-culture/comment-page-1/#comment-1146989 Pieter n86 Sat, 28 Feb 2009 13:00:53 +0000 http://www.grokdotcom.com/?p=3078#comment-1146989 "# Analytics for anything online are really required these days so that you can make necessary changes and tweaks. " I couldn't agree more. Being able to measure everything is the great advantage of online vs. offline. “#

Analytics for anything online are really required these days so that you can make necessary changes and tweaks.
” I couldn’t agree more. Being able to measure everything is the great advantage of online vs. offline.

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