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Free Webinar: Post-Click Marketing: Maximizing Conversions Once Visitors Arrive
No one but search engines and media properties make money from people clicking on ads. If you rely on sales of products or services, the revenue is a consequence of being seen as relevant to your visitors’ needs. After that click you must also instill trust, persuade visitors that you solve their problem, and that it’s simple to buy from you. The original conversion guru, New York Times bestselling author and ClickZ columnist, Bryan Eisenberg, will be presenting proven ideas on what to provide visitors after they click through. Bryan will explain how to transform your visitor’s journey from first click all the way to the completion of your website’s forms (both retail and lead gen) to maximize conversions. You’ll learn the magic three questions that have made companies like Dell, Overstock, HP, 1-800 Flowers, Acceller, Shoeline, and CafePress millions of dollars. This fast-paced presentation will provide you with a to-do list to take back to the office to boost your marketing efforts.
Join me and ClickZ’s Executive Editor Anna Maria Virzi on Wednesday, March 18, 2009 at 1:00 PM EST/10:00 AM PST.
About the author
Bryan Eisenberg is the co-author of New York Times and Wall Street Journal bestselling books Call to Action, Waiting For Your Cat to Bark and Always Be Testing. Bryan is available as a professional speaker. You can friend him on Facebook or follow him on Twitter (@TheGrok).
More articles from Bryan Eisenberg
- Nobody wants to read your sh**!September 21st, 2009
- Redesign? Ask The Right Questions!September 18th, 2009
- Cross-post: How to Improve a Product Page, Part 1September 15th, 2009
For More, Subscribe To Grok!
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March 7th, 2009
4:52 am
Will register for it right away
. Thanks for organising it. 
March 9th, 2009
6:09 pm
Looks like an interesting take on the topic. Can’t wait to here more!
March 12th, 2009
9:16 am
Due to the time difference I am not able to take part in the webinar. Are you going to release a recorded version for downloading/viewing postfactum?
March 12th, 2009
9:17 am
oops. I forgot to tick the “Notify me” checkbox. Doing this with this comment. Sorry for duplicating.
March 13th, 2009
11:22 am
[...] out of your existing folks (What? Your conversion rate is 100%? OK, then). GrokDotCom is offering a free webinar on improving “post-click marketing” (i.e., what the visitor does after the click). You should check it [...]
March 18th, 2009
4:05 pm
Unfortunately, I missed this because your “Thank you for registering!” email had the time listed as 1:00 PM PDT.
August 11th, 2009
2:09 am
Relevance is such an important part of the process in any business, what value there is in your product or service must be obvious and needed by your customers otherwise there is no point in them being on your prospect list at all.
August 16th, 2009
12:44 pm
Thanks guys for continuing to broadcast this stuff on the web. I’m looking forward to future webinars.
August 27th, 2009
4:12 pm
I am looking forward to the next webinar on post click marketing!
regards,
The MarketSmith
September 4th, 2009
9:23 am
Will there be another Free Webinar: Post-Click Marketing: Maximizing Conversions Once Visitors Arrive. It is a difficult enough job to get the customers to your site it would be very useful to get more hints on how to keep them once they have arrived? Thanks Doug
October 24th, 2009
6:05 am
Sounds like a very interesting Webinar, would have liked to see Bryan Eisenberg presentation.