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FutureNow Event

Free Webinar: Post-Click Marketing: Maximizing Conversions Once Visitors Arrive

By Bryan Eisenberg
March 6th, 2009

No one but search engines and media properties make money from people clicking on ads. If you rely on sales of products or services, the revenue is a consequence of being seen as relevant to your visitors’ needs. After that click you must also instill trust, persuade visitors that you solve their problem, and that it’s simple to buy from you. The original conversion guru, New York Times bestselling author and ClickZ columnist, Bryan Eisenberg, will be presenting proven ideas on what to provide visitors after they click through. Bryan will explain how to transform your visitor’s journey from first click all the way to the completion of your website’s forms (both retail and lead gen) to maximize conversions. You’ll learn the magic three questions that have made companies like Dell, Overstock, HP, 1-800 Flowers, Acceller, Shoeline, and CafePress millions of dollars. This fast-paced presentation will provide you with a to-do list to take back to the office to boost your marketing efforts.

Join me and ClickZ’s Executive Editor Anna Maria Virzi on Wednesday, March 18, 2009 at 1:00 PM EST/10:00 AM PST.

Please register early.

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Comments (16)

  1. Will register for it right away :) . Thanks for organising it. :)

  2. Looks like an interesting take on the topic. Can’t wait to here more!

  3. Due to the time difference I am not able to take part in the webinar. Are you going to release a recorded version for downloading/viewing postfactum?

  4. oops. I forgot to tick the “Notify me” checkbox. Doing this with this comment. Sorry for duplicating.

  5. [...] out of your existing folks (What? Your conversion rate is 100%? OK, then). GrokDotCom is offering a free webinar on improving “post-click marketing” (i.e., what the visitor does after the click). You should check it [...]

  6. Unfortunately, I missed this because your “Thank you for registering!” email had the time listed as 1:00 PM PDT. :-(

  7. Relevance is such an important part of the process in any business, what value there is in your product or service must be obvious and needed by your customers otherwise there is no point in them being on your prospect list at all.

  8. Thanks guys for continuing to broadcast this stuff on the web. I’m looking forward to future webinars.

  9. I am looking forward to the next webinar on post click marketing!


    The MarketSmith

  10. Will there be another Free Webinar: Post-Click Marketing: Maximizing Conversions Once Visitors Arrive. It is a difficult enough job to get the customers to your site it would be very useful to get more hints on how to keep them once they have arrived? Thanks Doug

  11. Sounds like a very interesting Webinar, would have liked to see Bryan Eisenberg presentation.

  12. Looks like an interesting take on the topic. Can’t wait to here more! [Family]

  13. A growing number of retailers are turning to live chat and click to call solutions to provide live online customer service instead of forcing shoppers to use self-service or call a toll-free number. Why? Engaging shoppers with live help at the right time in the right channel decreases shopping cart abandonment, increases conversion rates and order values, and builds loyalty. New data suggests consumers want, expect and value live assistance when shopping online.

  14. Thanks guys for continuing to broadcast this stuff on the web. I’m looking forward to future webinars.

  15. Post-click marketing is emerging as a recognized practice that aims at improving sales and marketing results by focusing on website visitors when they respond
    It is a big umbrella. There are many concepts under it,

  16. It is really good way to generate quality and reasonable leads for our products

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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