…attributes to it a 20% increase in conversions after one week, including sales it can track to its call center after the online jeweler followed OnTarget’s recommendation to make more prominently feature a toll-free number on its home page. “We are on it, and we are hooked,” says CEO Shmuel Gniwisch.
Conversion optimization is not a project it’s a process of continuous improvement that never, yes never, ends. We write about client gains every month because documentation beats conversation!
Kudos to Avinash Kaushik’s “Aggregation of Marginal Gains: Recession Busting Analytics!” blog post; it’s a good read and it should help people become more realistic about their expectations for conversion rate improvements. Of course, there will always be those who want their money for nothing but while Bryan has often been a lonely first voice in the wilderness Avinash tends to represent an early mainstream voice.
If you do the work the conversion gains will come, sometimes large, sometimes small but they come, I hope you too can document wins month after month. Let us know if you need help.