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Document Conversion Rate Wins Every Month
Posted By Jeffrey Eisenberg On March 12, 2009 @ 9:49 am In Improving Conversion,Website Optimization | 11 Comments
…attributes to it a 20% increase in conversions after one week, including sales it can track to its call center after the online jeweler followed OnTarget’s recommendation to make more prominently feature a toll-free number on its home page. “We are on it, and we are hooked,” says CEO Shmuel Gniwisch.
Conversion optimization is not a project it’s a process of continuous improvement that never, yes never, ends. We write about client gains every month because documentation beats conversation!
Kudos to Avinash Kaushik’s “Aggregation of Marginal Gains: Recession Busting Analytics! ” blog post; it’s a good read and it should help people become more realistic about their expectations for conversion rate improvements . Of course, there will always be those who want their money for nothing  but while Bryan has often been a lonely first voice  in the wilderness Avinash tends to represent an early mainstream voice.
If you do the work the conversion gains will come, sometimes large, sometimes small but they come, I hope you too can document wins month after month. Let us know if you need help.
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2009/03/12/document-conversion-rate-wins-every-month/
URLs in this post:
 Image: http://www.grokdotcom.com/wp-content/uploads/2009/03/ice-logo.jpg
 Ice.com: http://www.ice.com
 Internet Retailer : http://www.internetretailer.com/dailyNews.asp?id=29722
 process of continuous improvement : http://www.grokdotcom.com/2009/02/27/building-an-optimization-culture/
 Aggregation of Marginal Gains: Recession Busting Analytics!: http://www.kaushik.net/avinash/2009/03/aggregation-marginal-gains-recession-busting-analytics.html
 expectations for conversion rate improvements: http://www.grokdotcom.com/2008/11/10/realistic-expectations-for-conversion-rate-optimization/
 money for nothing: http://www.grokdotcom.com/2009/02/23/money-for-nothing-clicks-for-free/
 first voice: http://www.clickz.com/837381
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