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Document Conversion Rate Wins Every Month

Posted By Jeffrey Eisenberg On March 12, 2009 @ 9:49 am In Improving Conversion,Website Optimization | 11 Comments

[1]I have a new dashboard. I love my dashboard. It shows me our OnTarget clients’ conversion rate improvements month after month.

Yesterday Ice.com [2], an OnTarget client and #144 on the Internet Retailer 500, surprised us. Shmuel Gniwisch, CEO of Ice.com told a reporter at Internet Retailer [3]about OnTarget:

…attributes to it a 20% increase in conversions after one week, including sales it can track to its call center after the online jeweler followed OnTarget’s recommendation to make more prominently feature a toll-free number on its home page. “We are on it, and we are hooked,” says CEO Shmuel Gniwisch.

Conversion optimization is not a project it’s a process of continuous improvement [4]that never, yes never, ends. We write about client gains every month because documentation beats conversation!

Kudos to Avinash Kaushik’s “Aggregation of Marginal Gains: Recession Busting Analytics! [5]” blog post; it’s a good read and it should help people become more realistic about their expectations for conversion rate improvements [6]. Of course, there will always be those who want their money for nothing [7] but while Bryan has often been a lonely first voice [8] in the wilderness Avinash tends to represent an early mainstream voice.

If you do the work the conversion gains will come, sometimes large, sometimes small but they come, I hope you too can document wins month after month. Let us know if you need help.


Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2009/03/12/document-conversion-rate-wins-every-month/

URLs in this post:

[1] Image: http://www.grokdotcom.com/wp-content/uploads/2009/03/ice-logo.jpg

[2] Ice.com: http://www.ice.com

[3] Internet Retailer : http://www.internetretailer.com/dailyNews.asp?id=29722

[4] process of continuous improvement : http://www.grokdotcom.com/2009/02/27/building-an-optimization-culture/

[5] Aggregation of Marginal Gains: Recession Busting Analytics!: http://www.kaushik.net/avinash/2009/03/aggregation-marginal-gains-recession-busting-analytics.html

[6] expectations for conversion rate improvements: http://www.grokdotcom.com/2008/11/10/realistic-expectations-for-conversion-rate-optimization/

[7] money for nothing: http://www.grokdotcom.com/2009/02/23/money-for-nothing-clicks-for-free/

[8] first voice: http://www.clickz.com/837381

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