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You Don’t Own That Customer

Posted By Jeffrey Eisenberg On March 16, 2009 @ 9:09 am In Customer Focus,Customer Insight,Web Analytics | 4 Comments

[1]John Gaffney’s “Ruining the fantasy of customer ownership [2]” is worthy of a high-five. Read the entire post, it’s short, but don’t miss the conclusion:

“…at no time does a brand own a customer. That chain is cut loose too easily. Brands that approach the online marketing space for customer ownership will be disappointed. Come looking for that precious bit of attention, and marketers get paid in full.”


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URL to article: http://www.grokdotcom.com/2009/03/16/you-dont-own-that-customer/

URLs in this post:

[1] Image: http://www.grokdotcom.com/wp-content/uploads/2009/03/i-am-not-for-sale.jpg

[2] Ruining the fantasy of customer ownership: http://econsultancy.com/blog/3478-ruining-the-fantasy-of-customer-ownership

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