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A Strong Homepage Design Dissected
Posted By Brendan Regan On March 17, 2009 @ 4:36 pm In Improving Conversion,Persuasive Design,Web Design,website redesign | 31 Comments
You could say I look at homepages for a living. Not really, but they’re one of the pages I analyze and optimize for a living. I saw one I enjoyed the other day , so I’ll talk about the design, what I like about it, and make a few suggestions for improvement.
One of the first things I noticed (and liked) was that the homepage was quite tall. Many designers seem averse to tall homepage designs, thinking that everything simply has to be above the fold. The fact is, visitors will definitely scroll if the content is engaging and answering their questions.
For the sake of dissection, I’m breaking it into top section, middle section, and bottom section, so click on a
thumbnail to see each section a bit bigger.
Top Section – Things We Like to See
Bottom Section Things We Like to See
Suggestions for Improvement
I’m obviously a fan of this design, so I’ll offer the site owners a few optimization concepts.
Now, who else wants some dissection and optimization ?
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2009/03/17/a-strong-homepage-design-dissected/
URLs in this post:
 one I enjoyed the other day: http://silverbackapp.com/
 Image: http://www.grokdotcom.com/wp-content/uploads/2009/03/silverbacktop.jpg
 Unique Value Proposition: http://www.grokdotcom.com/2008/12/05/the-value-of-a-unique-value-proposition/
 calls to action: http://www.grokdotcom.com/2008/12/19/calling-you-to-action/
 Image: http://www.grokdotcom.com/wp-content/uploads/2009/03/silverbackmiddle.jpg
 Image: http://www.grokdotcom.com/wp-content/uploads/2009/03/silverbackbottom.jpg
 dissection and optimization: http://futurenowinc.com/ontarget_ready.htm
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