Here are the top 10 converting websites for February 2009*. These are based on Nielson Panel data and are calculated by toolbar user to final conversion. Conversion-rate data is based on visitor conversion rates, not session conversion rates: i.e., No. of unique customers/No. of unique visitors.
*Source: Nielsen Online / Marketing Charts
The online retail sector in general registered dramatic drops in ecommerce activities in February 2009 compared to January 2009 (month over month) and February 2008 (year over year).
“Gifts retailers and Jewelers—both traditional winners on Valentine’s Day—reported 23 percent and 15 percent increases in order sessions respectively. However, the average dollar value of those orders did not match these increases, with a modest increase of 4 percent for gifts retailers and a decrease of 14.3 percent for jewelers. These numbers illustrate that even on those occasions when consumers want to spend, they are spending in a more restrained fashion than in the past.”
Page Views Per Session 11.70
Product Page Views Per Session 3.17
Average Time on Site (in seconds) 481.05
Average Items/Order 5.21
Average Order Value $138.27
Shopping Cart Conversion Rate 34.39%
Shopping Cart Abandonment 65.61%
New Visitor Conversion Rate 2.00%
On-site Search Session 17.6%
Coremetrics LIVEmark leverages aggregate performance data across more than 300 participating brands to deliver over 35 benchmark metrics addressing performance indicators such as campaign and channel effectiveness, site stickiness and conversion rates.