Comments on: Top 10 Online Retailers by Conversion Rate: February 2009

By: Funeral Directors Melbourne

Funeral Directors Melbourne — Thu, 22 Oct 2009 23:47:39 +0000

wow… thanks for those stats… it’s really interesting to see how well other convert and to compare it to your own stats.

By: oyoiks

oyoiks — Sun, 04 Oct 2009 08:03:19 +0000

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By: Property Management Software

Property Management Software — Sun, 16 Aug 2009 17:03:10 +0000

looks like schwan’s is down 10%. I’m still surprised they are so high when they didn’t even use to exist on this list!

By: Lyfe

Lyfe — Mon, 18 May 2009 11:14:14 +0000

Hi, FJ it reads “No. of unique customers/No. of unique visitors.” this does not sound like basket completions only to me. I have always read this to mean number of site unique visitors that turn into customers. Love to hear feedback?

By: Bryan Eisenberg

Bryan Eisenberg — Sun, 17 May 2009 13:08:32 +0000

@eComGuru the source is linked to in the post. It is Nielsen Online and Marketing Charts that reports on it. These numbers are based on only those people that are part of the Nielsen panel.

By: eComGuru

eComGuru — Sat, 16 May 2009 17:24:10 +0000

No one, not even the Eisenbergs, have ever explained the conversion rating. Can someone link us to the source of this information? I can assure you the conversions are not visitors to cart completion. Example: look at how much junk traffic you receive on your website just from SERP. If we excluded SERP then everyone will receive a nice bump in conversion.

I think the overal objective is to create your own baseline and methodology and then stick with it. To me, this list is relative and not useful.

By: JF

JF — Thu, 07 May 2009 14:23:03 +0000

Thank you for clearing that up. Can you explain a little bit how they reach such high conversion rates ?

By: Bryan Eisenberg

Bryan Eisenberg — Thu, 07 May 2009 13:37:10 +0000

This is not cart conversion rate but overall conversion rate for customers who are Nielsen panel members.

By: Matt Soreco

Matt Soreco — Wed, 06 May 2009 16:08:15 +0000

So call it what it is–cart completion rate. This is web analytics terminology 101 here.

By: JF

JF — Wed, 06 May 2009 16:05:19 +0000

Dan : This is Shopping Cart Conversion rate—Out of all visitors who placed items in their shopping carts, this is the percentage that
went on to place an order.

By: Dan Mellow

Dan Mellow — Wed, 06 May 2009 15:52:19 +0000

Bah, this is nonsense. There is no business that has this kind of conversion rate. Anyone converting at these numbers would be worth more than dow jones together. The calculations for these numbers are flawed.

By: Verkkokauppias: tahdotko olla kukkakauppias? « Digitaattori

Verkkokauppias: tahdotko olla kukkakauppias? « Digitaattori — Tue, 21 Apr 2009 19:27:15 +0000

[...] vitamiineja tai toimistotarvikkeita. Tällainen ajatus tulee mieleen, jos katsoo Nielsen Panelinkonversiolukuja. Kärjessä ruokakauppaSchwan’s 42% ja toisena kukkakauppaProFlowers37%. Minuutin [...]

By: Have Your Spring Cleaned Your Email Marketing Yet? - News: Everything-e

Have Your Spring Cleaned Your Email Marketing Yet? - News: Everything-e — Mon, 20 Apr 2009 15:30:33 +0000

[...] people have commented in past posts about ProFlower.com’s incredible conversion rates. You’ll often see them with a conversion rate over 30%. However, most people won’t [...]

By: Have Your Spring Cleaned Your Email Marketing Yet? | FutureNow's GrokDotCom / Marketing Optimization Blog

Mon, 20 Apr 2009 15:23:39 +0000

[...] people have commented in past posts about ProFlower.com’s incredible conversion rates. You’ll often see them with a conversion rate over 30%. However, most people won’t [...]

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Top 10 eCommerce Converting Websites — Thu, 02 Apr 2009 17:49:56 +0000

[...] Top 10 Online Retailers by Conversion Rate: February 2009 FutureNow’s GrokDotCom / Marketing O… [...]

By: Scarves Shop

Scarves Shop — Thu, 26 Mar 2009 09:02:33 +0000

Humm…Surprising, Where is AMAZON ? Anybody knows any specific reasons why Amazon is not in this list I mean does that mean others have improved or Amazon has gone down in conversion rate

By: Ron Patiro

Ron Patiro — Thu, 26 Mar 2009 04:00:37 +0000

Why many of these sites have such high conversion rates:

The sites area in industries where a customer is likely to return regularly. When you are measuring unique customers / unique visitors, and your site has a high return visitor rate than you are going to have high conversion.

Schwans does frozen food delivery – if you are their customer and you eat food, then you are likely going to order more food when you go to their site.

If you only go to a flower site when you need some bonus points with the lady, you have an extremely high propensity to buy given your situation.

The numbers are achievable. It helps to be in an industry that has customers coming back often (when they are running low on food, or when they manage to upset a female). Of course, they better be testing to further improve their conversion.

By: Give 2 Achieve

Give 2 Achieve — Wed, 25 Mar 2009 05:15:49 +0000

Those are certainly unbelievable conversion rate. I would like to know how they do in the marketing…

By: Joshua Briley

Joshua Briley — Sun, 22 Mar 2009 22:51:30 +0000

Do these numbers represent the site as whole, or a particular campaign during this month? Is this the number of visitors that begin and complete a shopping cart transaction, or the number of visitors that land on the site and then convert to paying customers? Or potentially the number of people who land on the site and complete any of many potential conversion goals, like signing up for a newsletter, visiting the company blog, downloading a whitepaper, or …?

By: Matt Soreco

Matt Soreco — Fri, 20 Mar 2009 17:51:58 +0000

Right. In most cases a conversion rate would be lower if you are using unique visitors as opposed to unique visits b/c most analytics (google & omniture) don’t count singe page visits. My visitor # is always higher that visits. What are they considering a “unique customer?” Someone who visited the site in that month and competed a purchase?

I highly doubt that a site can convert 40% of visitors.

By: KentC

KentC — Fri, 20 Mar 2009 17:41:34 +0000

It is worth noting that their conversions are measured in unique customers over unique visitors, while analytics software, such as GA, frequently measures conversions as transactions over visits. As such comparing your conversion rate to theirs is a little more complex than just plopping the two numbers next to each other.

By: Matt Soreco

Matt Soreco — Thu, 19 Mar 2009 21:13:46 +0000

Can we have some clarification on the metrics? The conversion rates seem awfully high. Are these numbers cart completions?

By: JF

JF — Thu, 19 Mar 2009 13:45:02 +0000

Hi Bryan, how could you explain such high conversion rates ?

Also, I noticed that ProFlowers is converting a lot more than 1800flowers. Any thoughts about that ?

Thank you !

By: ecommerce web design

ecommerce web design — Wed, 18 Mar 2009 16:47:54 +0000

Just to reiterate the above info… The lowest conversion rate of the top ten is 17.10%. What is your conversion rate and what are you doing to increase it? Serious food for thought.