Tom Crandall in his iMediaConnection SEO column explains “why the traditional thinking on ‘cheap’ no longer applies”. I think he’s right for several business categories but not all.
Our new service OnTarget is by far the least expensive and most effective proven system for companies to continually improve their conversion rates.
So why don’t we just call OnTarget cheap?
Hmmm… The answer is simple.
We never want the type of client who is looking for “cheap” analysis and recommendations.
Does your business need clients who are looking for cheap?