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The Value of Cheap
My grandma used to tell us that she was too poor to buy cheap.
Tom Crandall in his iMediaConnection SEO column explains “why the traditional thinking on ‘cheap’ no longer applies”. I think he’s right for several business categories but not all.
Our new service OnTarget is by far the least expensive and most effective proven system for companies to continually improve their conversion rates.
So why don’t we just call OnTarget cheap?
Hmmm… The answer is simple.
We never want the type of client who is looking for “cheap” analysis and recommendations.
Does your business need clients who are looking for cheap?
About the author
Jeffrey is the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark. Jeffrey is available as a professional speaker. You can friend him on Facebook or LinkedIn.
More articles from Jeffrey Eisenberg
- Nobody wants to read your sh**!September 21st, 2009
- Redesign? Ask The Right Questions!September 18th, 2009
- Cross-post: How to Improve a Product Page, Part 1September 15th, 2009
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March 23rd, 2009
4:34 pm
I know a guy who sells an ebook for about $200. Is it a good idea?
Yes, because if he has sold it cheaper, people would think it was not good…
March 23rd, 2009
5:15 pm
I think the same way. Clients who are always seeking the cheap way never value the products or services that we offer.
March 23rd, 2009
5:20 pm
I view my fees as a self qualifier. If, upon hearing the price of a two-hour entrepreneur sanity check to talk about – for instance, effective product development and timelines – they say, “Wow, that’s so expensive!” I know they don’t truly value what I can do for them and would be a difficult client.
Saves everyone a lot of time and I use the same brain (with the same experience and knowledge) rather I’m being paid $250 or $2500.
March 23rd, 2009
6:08 pm
[...] only a short piece but The Value of Cheap makes for some interesting [...]
November 15th, 2009
5:10 am
For online employment business in my country, The cheap price is the most important strategy that I was to beat my competitor. Cut price from competitor happen everyday if your cost management is not good enough, you will be defeated.