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Monday, Mar. 23, 2009 at 1:18 pm

The Value of Cheap

By Jeffrey Eisenberg
March 23rd, 2009

My grandma used to tell us that she was too poor to buy cheap.

Tom Crandall in his iMediaConnection SEO column explains “why the traditional thinking on ‘cheap’ no longer applies”. I think he’s right for several business categories but not all.

Our new service OnTarget is by far the least expensive and most effective proven system for companies to continually improve their conversion rates.

So why don’t we just call OnTarget cheap?

Hmmm… The answer is simple.

We never want the type of client who is looking for “cheap” analysis and recommendations.

Does your business need clients who are looking for cheap?

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Comments (16)

  1. I know a guy who sells an ebook for about $200. Is it a good idea?

    Yes, because if he has sold it cheaper, people would think it was not good…

  2. I think the same way. Clients who are always seeking the cheap way never value the products or services that we offer.

  3. I view my fees as a self qualifier. If, upon hearing the price of a two-hour entrepreneur sanity check to talk about – for instance, effective product development and timelines – they say, “Wow, that’s so expensive!” I know they don’t truly value what I can do for them and would be a difficult client.

    Saves everyone a lot of time and I use the same brain (with the same experience and knowledge) rather I’m being paid $250 or $2500.

  4. [...] only a short piece but The Value of Cheap makes for some interesting [...]

  5. For online employment business in my country, The cheap price is the most important strategy that I was to beat my competitor. Cut price from competitor happen everyday if your cost management is not good enough, you will be defeated.

  6. Some guy sell ebook only in 50 USD i think this is a big market

  7. Clients who are always seeking the cheap way never value the products or services that we offer.

  8. instead of clients who are looking for “cheap”, clients looking for “inexpensive” are more attractive. As they realize the value of quality, but they just want to get the best offer.

  9. Clients who are totally focussed on cosst are not worth having unless you are in a high volume business and that does not seem to match what I see of your business model. Treat cheap as a negative expression!

  10. Where can I read more?

  11. Depending on your niche, cheap is sometimes ok. But in this case, you are wanting to attract a more elite market, so keep the bargain talk to yourself!

  12. The deeper you dig into a niche, its getting cheaper and cheaper. And…..the conversion is way bigger!

  13. Nice POst,, I like to read this article

  14. cheap is the way to go because you save so much money

  15. I think the same way. Customers are always looking for inexpensive ways never the value of the products or services that we offer.

  16. Cut price from competitor happen everyday if your cost management is not good enough, you will be defeated.

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Jeffrey Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark. You can friend him on Facebook.

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