Comments on: Which of the Three Layers of “Fogg” Are You Stuck In? http://www.grokdotcom.com/2009/03/24/which-of-the-three-layers-of-fogg-are-you-stuck-in/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sat, 21 Nov 2009 19:57:59 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Genetic http://www.grokdotcom.com/2009/03/24/which-of-the-three-layers-of-fogg-are-you-stuck-in/comment-page-1/#comment-1201206 Genetic Fri, 16 Oct 2009 17:01:33 +0000 http://www.grokdotcom.com/?p=3323#comment-1201206 Great article. Thank you very much. Great article.

Thank you very much.

]]> By: Mini Blog | Molly Smith http://www.grokdotcom.com/2009/03/24/which-of-the-three-layers-of-fogg-are-you-stuck-in/comment-page-1/#comment-1188155 Mini Blog | Molly Smith Tue, 25 Aug 2009 21:46:24 +0000 http://www.grokdotcom.com/?p=3323#comment-1188155 Motivating the user to do something is a tough one. There is also short term motivation and long term motivation. The easiest short term motivation is to throw money to convert the user, but it would be pretty bad ROI. Motivating the user to do something is a tough one. There is also short term motivation and long term motivation. The easiest short term motivation is to throw money to convert the user, but it would be pretty bad ROI.

]]> By: Jamie http://www.grokdotcom.com/2009/03/24/which-of-the-three-layers-of-fogg-are-you-stuck-in/comment-page-1/#comment-1157516 Jamie Mon, 06 Apr 2009 13:53:17 +0000 http://www.grokdotcom.com/?p=3323#comment-1157516 Thanks for this article. It's interesting to hear how you apply this model to your work. I'm a bit late off the mark, but have written a very quick post about the Fogg Behavior Model in the context of other behavior models and theories of change. It's not in relation to internet traffic, but if your other readers are interested, they can find it here: http://designandbehaviour.rsablogs.org.uk/2009/04/03/the-fogg-behaviour-model/ Thanks for this article. It’s interesting to hear how you apply this model to your work. I’m a bit late off the mark, but have written a very quick post about the Fogg Behavior Model in the context of other behavior models and theories of change. It’s not in relation to internet traffic, but if your other readers are interested, they can find it here:
http://designandbehaviour.rsablogs.org.uk/2009/04/03/the-fogg-behaviour-model/

]]> By: Cultuur- en communicatieberichten van 26 maart | janseurinck.be http://www.grokdotcom.com/2009/03/24/which-of-the-three-layers-of-fogg-are-you-stuck-in/comment-page-1/#comment-1154710 Cultuur- en communicatieberichten van 26 maart | janseurinck.be Fri, 27 Mar 2009 01:12:33 +0000 http://www.grokdotcom.com/?p=3323#comment-1154710 [...] Which of the Three Layers of “Fogg” Are You Stuck In? - Motivation, Ability, and Trigger get your visitors out of the Fogg. Can you? [...] [...] Which of the Three Layers of “Fogg” Are You Stuck In? – Motivation, Ability, and Trigger get your visitors out of the Fogg. Can you? [...]

]]> By: Bookmarks for March 25th through March 26th | janseurinck.com http://www.grokdotcom.com/2009/03/24/which-of-the-three-layers-of-fogg-are-you-stuck-in/comment-page-1/#comment-1154557 Bookmarks for March 25th through March 26th | janseurinck.com Thu, 26 Mar 2009 07:48:38 +0000 http://www.grokdotcom.com/?p=3323#comment-1154557 [...] Which of the Three Layers of “Fogg” Are You Stuck In? - Motivation, Ability, and Trigger get your visitors out of the Fogg. Can you? [...] [...] Which of the Three Layers of “Fogg” Are You Stuck In? – Motivation, Ability, and Trigger get your visitors out of the Fogg. Can you? [...]

]]> By: Alex Schleber http://www.grokdotcom.com/2009/03/24/which-of-the-three-layers-of-fogg-are-you-stuck-in/comment-page-1/#comment-1154544 Alex Schleber Thu, 26 Mar 2009 06:15:26 +0000 http://www.grokdotcom.com/?p=3323#comment-1154544 I would add to this perspective the concept of "blocks" on the psychological/behavioral side, which could be equated to "objections" on the site/conversion side: You must answer/defuse the prospects objections, including basic procedural ones about overly complex, confusing, or lengthy forms on shopping carts, cart steps, etc. I would add to this perspective the concept of “blocks” on the psychological/behavioral side, which could be equated to “objections” on the site/conversion side:

You must answer/defuse the prospects objections, including basic procedural ones about overly complex, confusing, or lengthy forms on shopping carts, cart steps, etc.

]]> By: Susan Weinschenk http://www.grokdotcom.com/2009/03/24/which-of-the-three-layers-of-fogg-are-you-stuck-in/comment-page-1/#comment-1154287 Susan Weinschenk Wed, 25 Mar 2009 00:38:59 +0000 http://www.grokdotcom.com/?p=3323#comment-1154287 Don't forget the trigger part of the website. As I write in my book Neuro Web Design: What makes them click?, research shows that most human decision-making and behavior (including on websites) is unconscious. Don’t forget the trigger part of the website. As I write in my book Neuro Web Design: What makes them click?, research shows that most human decision-making and behavior (including on websites) is unconscious.

]]> By: Audio Bible http://www.grokdotcom.com/2009/03/24/which-of-the-three-layers-of-fogg-are-you-stuck-in/comment-page-1/#comment-1154180 Audio Bible Tue, 24 Mar 2009 16:39:48 +0000 http://www.grokdotcom.com/?p=3323#comment-1154180 Good article, thanks. Good article, thanks.

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