Comments on: The Value of Content Marketing http://www.grokdotcom.com/2009/03/27/the-value-of-content-marketing/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sat, 21 Nov 2009 23:38:51 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Pula Croatia http://www.grokdotcom.com/2009/03/27/the-value-of-content-marketing/comment-page-1/#comment-1208747 Pula Croatia Mon, 16 Nov 2009 09:39:50 +0000 http://www.grokdotcom.com/?p=3384#comment-1208747 I seem that also google now will give more credit to page with excellent content, most test of google caffeine (before the closed down the beta version) indicates that pages with lots of content get ranked higher. anybody can confirm this? I seem that also google now will give more credit to page with excellent content, most test of google caffeine (before the closed down the beta version) indicates that pages with lots of content get ranked higher.

anybody can confirm this?

]]> By: Flash Games Master http://www.grokdotcom.com/2009/03/27/the-value-of-content-marketing/comment-page-1/#comment-1202721 Flash Games Master Wed, 21 Oct 2009 19:15:08 +0000 http://www.grokdotcom.com/?p=3384#comment-1202721 Totally agree. without content it is always difficult to attract traffic. 80% content 20% link building and you will always be going in the right direction. Totally agree. without content it is always difficult to attract traffic.
80% content 20% link building and you will always be going in the right direction.

]]> By: Local Advertising http://www.grokdotcom.com/2009/03/27/the-value-of-content-marketing/comment-page-1/#comment-1197812 Local Advertising Sun, 04 Oct 2009 10:39:29 +0000 http://www.grokdotcom.com/?p=3384#comment-1197812 Optimizing is exactly the right word Bryan. Most written content that crosses my screen seems to contain all the relevant information though rarely is it in the most effective form for communicating proactively with the customer. Starting and maintaining an ongoing 'conversation' with your customers and clients is a sure-fire way to maintaining their interest over the long haul. Most of us a deluged day in and day out with irrelevant information. Getting a hold on your customer's attention and keeping it is worth it's weight in gold! Optimizing is exactly the right word Bryan. Most written content that crosses my screen seems to contain all the relevant information though rarely is it in the most effective form for communicating proactively with the customer. Starting and maintaining an ongoing ‘conversation’ with your customers and clients is a sure-fire way to maintaining their interest over the long haul. Most of us a deluged day in and day out with irrelevant information. Getting a hold on your customer’s attention and keeping it is worth it’s weight in gold!

]]> By: Promotional Merchandise http://www.grokdotcom.com/2009/03/27/the-value-of-content-marketing/comment-page-1/#comment-1188241 Promotional Merchandise Wed, 26 Aug 2009 07:21:53 +0000 http://www.grokdotcom.com/?p=3384#comment-1188241 I think it is more that you need to get a correct mix of relevant and interesting content to make sure you are part of the bloated content currently out there. Definitely it is hard to find an audience but if you have nothing interesting to give anyone there is not likely to be an audience either. I think it is more that you need to get a correct mix of relevant and interesting content to make sure you are part of the bloated content currently out there. Definitely it is hard to find an audience but if you have nothing interesting to give anyone there is not likely to be an audience either.

]]> By: Molly Smith http://www.grokdotcom.com/2009/03/27/the-value-of-content-marketing/comment-page-1/#comment-1188145 Molly Smith Tue, 25 Aug 2009 21:24:26 +0000 http://www.grokdotcom.com/?p=3384#comment-1188145 The web is bloated with content and that will continue to grow. If you are not already a destination site, chances are that content you put up on your web site is not going to be discovered all that much. to the extent that I agree with Bryan, I think the hard part for someone without an audience is finding one versus the content creation process. The web is bloated with content and that will continue to grow. If you are not already a destination site, chances are that content you put up on your web site is not going to be discovered all that much. to the extent that I agree with Bryan, I think the hard part for someone without an audience is finding one versus the content creation process.

]]> By: Online Business Marketing http://www.grokdotcom.com/2009/03/27/the-value-of-content-marketing/comment-page-1/#comment-1183930 Online Business Marketing Tue, 11 Aug 2009 06:12:47 +0000 http://www.grokdotcom.com/?p=3384#comment-1183930 Definitely important to get the content established. A big problem as you have shown is that many people do not understand the importance of content or in fact what the content should be. You have outlined the facts here pretty well which should assist those who were previously in the dark. Cheers Definitely important to get the content established. A big problem as you have shown is that many people do not understand the importance of content or in fact what the content should be. You have outlined the facts here pretty well which should assist those who were previously in the dark. Cheers

]]> By: Does Online Browsing Bend the Laws of Scent and Relevance? | FutureNow's GrokDotCom / Marketing Optimization Blog http://www.grokdotcom.com/2009/03/27/the-value-of-content-marketing/comment-page-1/#comment-1157181 Does Online Browsing Bend the Laws of Scent and Relevance? | FutureNow's GrokDotCom / Marketing Optimization Blog Sun, 05 Apr 2009 10:02:45 +0000 http://www.grokdotcom.com/?p=3384#comment-1157181 [...] is one reason we highly recommend catering to early stage buyers and developing a content strategy for them.  And for more info on how to do that effectively, [...] [...] is one reason we highly recommend catering to early stage buyers and developing a content strategy for them.  And for more info on how to do that effectively, [...]

]]> By: Gordy Oshoko http://www.grokdotcom.com/2009/03/27/the-value-of-content-marketing/comment-page-1/#comment-1157004 Gordy Oshoko Sat, 04 Apr 2009 17:18:07 +0000 http://www.grokdotcom.com/?p=3384#comment-1157004 Since I caught on to the content marketing bug on Junta42 recently, I have closely followed every article that will give me more insight and assist me run with the "gospel" of content. This is the best so far! Bryan you just simply made it look like a piece of cake...it is (isn't it?) I really want to push this in my country Nigeria, we have not caught on to it yet. Anyhow, thanks and great work. Since I caught on to the content marketing bug on Junta42 recently, I have closely followed every article that will give me more insight and assist me run with the “gospel” of content. This is the best so far! Bryan you just simply made it look like a piece of cake…it is (isn’t it?) I really want to push this in my country Nigeria, we have not caught on to it yet. Anyhow, thanks and great work.

]]> By: Mike Estes http://www.grokdotcom.com/2009/03/27/the-value-of-content-marketing/comment-page-1/#comment-1156181 Mike Estes Thu, 02 Apr 2009 00:15:51 +0000 http://www.grokdotcom.com/?p=3384#comment-1156181 Excellent! Yes, content is king...but traffic is queen! Excellent! Yes, content is king…but traffic is queen!

]]> By: cooltudor http://www.grokdotcom.com/2009/03/27/the-value-of-content-marketing/comment-page-1/#comment-1155904 cooltudor Tue, 31 Mar 2009 17:40:26 +0000 http://www.grokdotcom.com/?p=3384#comment-1155904 content = visitor = money content = visitor = money

]]> By: City Smart http://www.grokdotcom.com/2009/03/27/the-value-of-content-marketing/comment-page-1/#comment-1155899 City Smart Tue, 31 Mar 2009 17:25:38 +0000 http://www.grokdotcom.com/?p=3384#comment-1155899 Content is King...but only after you've captured an audience. What I mean by this is if I am starting from scratch and I just start posting good content, but with no structure, design, layout, tools, ect. It truly is difficult to get people to even give you a chance in todays world. If your not attractive right away they might not read your content. User's like pictures, movies, widgets & additional resources. Another lesson that we just learned the hard way is to use the right tools to help your content get found. We recently started a blog and build the system from scratch, over 8 months we were still struggling to get much attention and traffic even though we had a good amount of unique content posted almost daily. We'll be transferring over to a Wordpress platform which will allow the tools to go to work for us and help our content be more easily found. Content is King…but only after you’ve captured an audience. What I mean by this is if I am starting from scratch and I just start posting good content, but with no structure, design, layout, tools, ect. It truly is difficult to get people to even give you a chance in todays world. If your not attractive right away they might not read your content. User’s like pictures, movies, widgets & additional resources.

Another lesson that we just learned the hard way is to use the right tools to help your content get found. We recently started a blog and build the system from scratch, over 8 months we were still struggling to get much attention and traffic even though we had a good amount of unique content posted almost daily. We’ll be transferring over to a Wordpress platform which will allow the tools to go to work for us and help our content be more easily found.

]]> By: Jennifer Saunders http://www.grokdotcom.com/2009/03/27/the-value-of-content-marketing/comment-page-1/#comment-1155629 Jennifer Saunders Mon, 30 Mar 2009 16:57:46 +0000 http://www.grokdotcom.com/?p=3384#comment-1155629 Great article, and timely, too. Content is very misunderstood. Last week a prospect told me that my proposal only offered "copy editing" (I pitched a press release, Top 10 Tips download and targeted email campaign after they were featured in a national magazine. I was incredulous. Great article, and timely, too. Content is very misunderstood. Last week a prospect told me that my proposal only offered “copy editing” (I pitched a press release, Top 10 Tips download and targeted email campaign after they were featured in a national magazine.

I was incredulous.

]]> By: Brad Smith http://www.grokdotcom.com/2009/03/27/the-value-of-content-marketing/comment-page-1/#comment-1155612 Brad Smith Mon, 30 Mar 2009 15:49:20 +0000 http://www.grokdotcom.com/?p=3384#comment-1155612 Great post Bryan. I really enjoyed the read. The one point that really stood out to me (and should be obvious but many times it's not) was about content that isn't relevant. All too many times I see websites stuffed to the gills with content that adds no value. The most important part of content marketing is developing something that is valuable to the end user, not just compiling garbage to "help" with your own marketing efforts. Great post Bryan. I really enjoyed the read. The one point that really stood out to me (and should be obvious but many times it’s not) was about content that isn’t relevant. All too many times I see websites stuffed to the gills with content that adds no value. The most important part of content marketing is developing something that is valuable to the end user, not just compiling garbage to “help” with your own marketing efforts.

]]> By: Byron White http://www.grokdotcom.com/2009/03/27/the-value-of-content-marketing/comment-page-1/#comment-1155496 Byron White Mon, 30 Mar 2009 01:06:14 +0000 http://www.grokdotcom.com/?p=3384#comment-1155496 Nice summary Brian, reviewing some of the challenges of content marketing. In the early days of the web, we focused on creating content to appeal to the search engines--top listings were the measure of success. In the next wave, we focused on creating content that motivates the sale or lead generation, and improves conversion rates in a more scientific way. Now we're finding that what wins the war of words on the web is conversational content, content that connects with readers and prospect customers, content that solves problems, content that engages readers and keeps the coming back for more. It's an art and science Brian, and you're clearly in tune! Nice summary Brian, reviewing some of the challenges of content marketing. In the early days of the web, we focused on creating content to appeal to the search engines–top listings were the measure of success. In the next wave, we focused on creating content that motivates the sale or lead generation, and improves conversion rates in a more scientific way. Now we’re finding that what wins the war of words on the web is conversational content, content that connects with readers and prospect customers, content that solves problems, content that engages readers and keeps the coming back for more. It’s an art and science Brian, and you’re clearly in tune!

]]> By: David King http://www.grokdotcom.com/2009/03/27/the-value-of-content-marketing/comment-page-1/#comment-1155369 David King Sun, 29 Mar 2009 19:13:11 +0000 http://www.grokdotcom.com/?p=3384#comment-1155369 Conversation and value! Great post... Content has to deliver value and be a conversation... not a one way broadcasting medium! Thanks so much for this great post! looking forward to more! :) Dbk Conversation and value! Great post… Content has to deliver value and be a conversation… not a one way broadcasting medium! Thanks so much for this great post! looking forward to more! :)

Dbk

]]> By: Clare O'Brien http://www.grokdotcom.com/2009/03/27/the-value-of-content-marketing/comment-page-1/#comment-1155313 Clare O'Brien Sun, 29 Mar 2009 13:29:25 +0000 http://www.grokdotcom.com/?p=3384#comment-1155313 Great to read such like-minded arguements. Well structured. Wouldn't it be even greater if more marcoms people started to understand this rather than 'messaging' websites up to the hilt and not realising that people choose to visit sites to get something done? People want content that's relevant, useful and current. Great to read such like-minded arguements. Well structured. Wouldn’t it be even greater if more marcoms people started to understand this rather than ‘messaging’ websites up to the hilt and not realising that people choose to visit sites to get something done? People want content that’s relevant, useful and current.

]]> By: Chris http://www.grokdotcom.com/2009/03/27/the-value-of-content-marketing/comment-page-1/#comment-1155208 Chris Sun, 29 Mar 2009 07:25:48 +0000 http://www.grokdotcom.com/?p=3384#comment-1155208 ...and in a world rife with ad blindness, good content is the thing that gets through and convinces people to act or believe or buy in or take out the credit card... …and in a world rife with ad blindness, good content is the thing that gets through and convinces people to act or believe or buy in or take out the credit card…

]]> By: Chris http://www.grokdotcom.com/2009/03/27/the-value-of-content-marketing/comment-page-1/#comment-1155207 Chris Sun, 29 Mar 2009 07:24:30 +0000 http://www.grokdotcom.com/?p=3384#comment-1155207 Love this. I always love to hear people talk about the importance of content, rather than just "the message" or the brand or the advertising as seperate entities. Everything on the internet is content. Love this. I always love to hear people talk about the importance of content, rather than just “the message” or the brand or the advertising as seperate entities. Everything on the internet is content.

]]> By: Patsi Krakoff aka The Blog Squad http://www.grokdotcom.com/2009/03/27/the-value-of-content-marketing/comment-page-1/#comment-1154925 Patsi Krakoff aka The Blog Squad Sat, 28 Mar 2009 00:06:03 +0000 http://www.grokdotcom.com/?p=3384#comment-1154925 Good overview, and often what's missing in company content is personality. This requires that a real person show up as author of content. Yet most companies hide behind "we" and "our". Readers don't want to have a conversation with a company or reply to copy written by committee or a marketing department. Good overview, and often what’s missing in company content is personality. This requires that a real person show up as author of content. Yet most companies hide behind “we” and “our”. Readers don’t want to have a conversation with a company or reply to copy written by committee or a marketing department.

]]> By: SEO & Online Marketing Links of the Week http://www.grokdotcom.com/2009/03/27/the-value-of-content-marketing/comment-page-1/#comment-1154877 SEO & Online Marketing Links of the Week Fri, 27 Mar 2009 19:34:49 +0000 http://www.grokdotcom.com/?p=3384#comment-1154877 [...] GrokDotCom discusses the value of content marketing. [...] [...] GrokDotCom discusses the value of content marketing. [...]

]]> By: I’m a Geek for Content Marketing « Reid All About It http://www.grokdotcom.com/2009/03/27/the-value-of-content-marketing/comment-page-1/#comment-1154852 I’m a Geek for Content Marketing « Reid All About It Fri, 27 Mar 2009 16:15:55 +0000 http://www.grokdotcom.com/?p=3384#comment-1154852 [...] 27, 2009 And I’m not ashamed to admit it. I’m an information junkie, so content marketing makes my heart go pitter-patter. It’s such a smart marketing strategy — be a source of [...] [...] 27, 2009 And I’m not ashamed to admit it. I’m an information junkie, so content marketing makes my heart go pitter-patter. It’s such a smart marketing strategy — be a source of [...]

]]> By: Kristina Halvorson http://www.grokdotcom.com/2009/03/27/the-value-of-content-marketing/comment-page-1/#comment-1154837 Kristina Halvorson Fri, 27 Mar 2009 14:34:50 +0000 http://www.grokdotcom.com/?p=3384#comment-1154837 Great discussion. Once the value of content as a strategic marketing asset is accepted, the question moves from WHAT and WHERE to HOW. Very few companies have the necessary infrastructure to support ongoing, quality production and delivery of this kind of content. Outsourcing isn't always the answer, especially when your products or services require in-depth knowledge and expertise. I always want to talk about content strategy (the PLAN for getting content - what, who, where, how, why) in context of content marketing. It's critically important to recognize that "doing" web content isn't nearly as straightforward as cranking out traditional marcomm or advertising. For more on content strategy: http://www.alistapart.com/issues/274 Also, on Slideshare: http://tr.im/hPPX Great discussion.

Once the value of content as a strategic marketing asset is accepted, the question moves from WHAT and WHERE to HOW. Very few companies have the necessary infrastructure to support ongoing, quality production and delivery of this kind of content. Outsourcing isn’t always the answer, especially when your products or services require in-depth knowledge and expertise.

I always want to talk about content strategy (the PLAN for getting content – what, who, where, how, why) in context of content marketing. It’s critically important to recognize that “doing” web content isn’t nearly as straightforward as cranking out traditional marcomm or advertising.

For more on content strategy:

http://www.alistapart.com/issues/274

Also, on Slideshare: http://tr.im/hPPX

]]> By: content-is-marketing-king | markLtuttle http://www.grokdotcom.com/2009/03/27/the-value-of-content-marketing/comment-page-1/#comment-1154830 content-is-marketing-king | markLtuttle Fri, 27 Mar 2009 13:59:19 +0000 http://www.grokdotcom.com/?p=3384#comment-1154830 [...] GrokDotCom [talks content marketing]. Related [...] [...] GrokDotCom [talks content marketing]. Related [...]

]]> By: Joe Pulizzi http://www.grokdotcom.com/2009/03/27/the-value-of-content-marketing/comment-page-1/#comment-1154819 Joe Pulizzi Fri, 27 Mar 2009 13:09:15 +0000 http://www.grokdotcom.com/?p=3384#comment-1154819 Nice overview. I like that you discuss that content marketing starts with listening, the first step in any powerful online conversation. Seems obvious, but most corporations go straight to the telling or talking. Well done. Nice overview. I like that you discuss that content marketing starts with listening, the first step in any powerful online conversation. Seems obvious, but most corporations go straight to the telling or talking.

Well done.

]]> By: Rachel Burkot http://www.grokdotcom.com/2009/03/27/the-value-of-content-marketing/comment-page-1/#comment-1154816 Rachel Burkot Fri, 27 Mar 2009 13:04:37 +0000 http://www.grokdotcom.com/?p=3384#comment-1154816 I think it's important to remember that in this day and age, content does come in different forms. Many people associate content strictly with website copy. However, that is not the only source of content anymore, thanks to widgets and gadgets and videos and podcasts and blogs and things that previous generations only dreamed out. But now the challenge is greater, because all of that content must be GOOD! I think it’s important to remember that in this day and age, content does come in different forms. Many people associate content strictly with website copy. However, that is not the only source of content anymore, thanks to widgets and gadgets and videos and podcasts and blogs and things that previous generations only dreamed out. But now the challenge is greater, because all of that content must be GOOD!

]]>