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You’ll Screw Up!

Posted By Bryan Eisenberg On March 30, 2009 @ 9:52 am In Improving Conversion,Six Sigma,Website Optimization | 27 Comments

[1]At around 1:20pm, while presenting at the “Survival of the Fittest 2.0″ session at Search Engine Strategies last Tuesday, I get the text message from my wife “I am in labor.” At 11:32 pm Matthew David Eisenberg joined our family. Baby and mom are doing well. My daughter and other son are enamored with our new addition.

Driving home that night from the hospital brought memories of my Mom and Dad and their great words of wisdom around parenting. “Your job as a parent is to screw up your child the least possible.” We are human and we are going to make mistakes; no child, no parent is perfect. It’s easy to look back and see where we made those poor decisions but the value comes when you start identifying those things “in the moment” and are able to make the changes so as not to repeat the past. It isn’t uncommon to find a first time parent who took the time to read the books, or take the classes on the grand theory of parenting only to be rudely awakened at the “real-time results.”

So why am I providing you with parenting advice on GrokDotCom? Because the lesson applies equally to your online marketing efforts. You’ll screw up and just like we shared during the “Survival of the Fittest” session to succeed you need to learn to be nimble and make changes on the fly. The key is to plan on optimizing, you don’t succeed with a set it and leave it mentality. What’s your plan for continuous improvement [2]?

Join me in wishing Matthew much success in his life and in hoping I screw up as little as possible.


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URL to article: http://www.grokdotcom.com/2009/03/30/youll-screw-up/

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[1] Image: http://www.grokdotcom.com/wp-content/uploads/2009/03/kids.jpg

[2] your plan for continuous improvement: http://www.grokdotcom.com/2009/02/27/building-an-optimization-culture/

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