Comments on: Does Online Browsing Bend the Laws of Scent and Relevance?

By: Los Angeles Web Design

Los Angeles Web Design — Fri, 30 Oct 2009 21:20:24 +0000

^^^ definitely, it will be cool to see what happens to advertising in the years to come.

By: Law Firm Websites

Law Firm Websites — Wed, 28 Oct 2009 22:46:16 +0000

Interesting to see how technology is changing advertising.

By: Tom

Tom — Sat, 17 Oct 2009 05:37:22 +0000

Regarding to the relevant items that other people bought on Amazon:

Its an amazing marketing tactic that has an amazing conversion rate, because the related products instantly get one’s attention who will most probably buy a similar product “just for the kicks”

-Tom

By: Jeff

Jeff — Wed, 12 Aug 2009 01:51:44 +0000

Matt,

You are absolutely right. And you should absolutely join Amazon prime ASAP so you never have to worry about that again ; )

By: Matt Commins

Matt Commins — Tue, 11 Aug 2009 22:54:18 +0000

Great article! I’d also mention how adding incentives for one product shoppers will transform them from one stop shoppers to browsers. This happens to me all the time at Amazon. I put one book in my shopping cart and there’s a special offer that says if I spend a little more I get free shipping. Then I end up browsing similar books in my cart and buying an additional book.

By: Jeff Sexton

Jeff Sexton — Tue, 14 Apr 2009 20:56:09 +0000

Stan,

You can find the new and improved embedded video here:

http://www.grokdotcom.com/2007/10/26/trust-and-credibility-screencast/

- jeff

By: Stan

Stan — Thu, 02 Apr 2009 21:36:25 +0000

Hi Jeff

Sorry the video is a dead link any chance you can post a live link to the “David Young’s excellent video series: Hunting for Early Bird Persuasion”
Thanks Stan

Re:

This is one reason we highly recommend catering to early stage buyers and developing a content strategy for them. And for more info on how to do that effectively, check out David Young’s excellent video series: Hunting for Early Bird Persuasion

By: Ron Patiro

Ron Patiro — Wed, 01 Apr 2009 21:15:26 +0000

I own an extra bookshelf due to Amazon’s free shipping on orders over $25 coupled with a great recommendation engine.

That free shipping makes it very easy for me to justify the emotions to buy more products when browsing related products.

By: Drew

Drew — Wed, 01 Apr 2009 19:04:59 +0000

Great article Jeff.
While I agree with your breakdown about what makes the sites browser-friendly, I think the focus on design is an important one. Up until last week I would’ve said that Zappos was the only one that’s thriving despite a keen attention to UI design, but I recently discovered their Zeta site (http://blog.iamparagon.com/2009/03/usability-showdown-zappos-vs-endless/#more-744). Which tells me that they think enough of it to adapt and improve their UI design as well as functionality, even though they’ve been wildly successful without it already.

Thanks for the insight!

By: Kate

Kate — Wed, 01 Apr 2009 16:41:44 +0000

Apple does the same thing with the Shazam app, integrating the ability to purchase a song right after it identifies it.

By: john Missale

john Missale — Tue, 31 Mar 2009 19:33:53 +0000

constructed, that is, commentator – me

By: john Missale

john Missale — Tue, 31 Mar 2009 19:33:06 +0000

The appropriate word for you, Jeff – the writer, is constricted NOT designed. Apple is the only one of the three which even makes an honest attempt at design. Try not to use big words next time.

By: cooltudor

cooltudor — Tue, 31 Mar 2009 17:33:04 +0000

I think books review is very help me to choose books in amazon.

By: Linda Bustos

Linda Bustos — Tue, 31 Mar 2009 16:15:25 +0000

Awesome article, Jeff. (And not just because you linked to me, LOL).

One thing I love about iTunes is the Genius sidebar that suggests to you even when you’re not in the iTunes Store! You can even preview the song without going to the store, and buy right from your player/iPod/iPhone. It would be awesome if Amazon could plug this into the Kindle – you’re finished this book and ready for another – here are some suggestions and you can download your book right from your kindle while you wait for your wife to finish shoe shopping.

As for Zappos, this kind of on-the-go recommendation is a bit more challenging Perhaps create an iPhone app using its visual search?
http://www.getelastic.com/explore-zappos/

By: best of shopping ervaring

best of shopping ervaring — Tue, 31 Mar 2009 14:20:32 +0000

“They’ve eliminated or greatly reduced buying friction.”

In most cases this is something you only know afterwards.

By: Rachel Burkot

Rachel Burkot — Tue, 31 Mar 2009 13:06:07 +0000

I think it’s interesting how people will look at other books only after they’ve made the purchase they intended to. It’s funny how we have such one-track minds, and we are completely aware that getting sidetracked in any way will not bode well for our original quest. But do people look at other recommendations after the purchase is made? I can’t help but think that most of the Amazon recommendations generally just get ignored. It doesn’t seem to be the same for brick-and-mortar bookstores, though. Even if someone knows exactly what book they want, they are still likely to browse other books before taking that one to the check-out.