Comments on: B2B Warning: One Persuasive Video May Not Be Enough http://www.grokdotcom.com/2009/04/02/b2b-warning-one-persuasive-video-may-not-be-enough/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sun, 22 Nov 2009 03:54:04 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: law firm websites http://www.grokdotcom.com/2009/04/02/b2b-warning-one-persuasive-video-may-not-be-enough/comment-page-1/#comment-1205337 law firm websites Fri, 30 Oct 2009 22:51:09 +0000 http://www.grokdotcom.com/?p=3444#comment-1205337 videos are key for converting customers, take it from someone who knows! videos are key for converting customers, take it from someone who knows!

]]> By: Los Angeles Web Design http://www.grokdotcom.com/2009/04/02/b2b-warning-one-persuasive-video-may-not-be-enough/comment-page-1/#comment-1204897 Los Angeles Web Design Thu, 29 Oct 2009 16:51:32 +0000 http://www.grokdotcom.com/?p=3444#comment-1204897 It's definitely important to have more than one video. It’s definitely important to have more than one video.

]]> By: Using video as a B2B marketing tool | B2B Voices http://www.grokdotcom.com/2009/04/02/b2b-warning-one-persuasive-video-may-not-be-enough/comment-page-1/#comment-1190634 Using video as a B2B marketing tool | B2B Voices Fri, 04 Sep 2009 13:04:01 +0000 http://www.grokdotcom.com/?p=3444#comment-1190634 [...] that come to your site, and you’ll want to cater to several different types.  It may be that not just one video is persuasive enough.  With this in mind, it’s still important to have consistent messages and brand images [...] [...] that come to your site, and you’ll want to cater to several different types.  It may be that not just one video is persuasive enough.  With this in mind, it’s still important to have consistent messages and brand images [...]

]]> By: Teddy Towncrier http://www.grokdotcom.com/2009/04/02/b2b-warning-one-persuasive-video-may-not-be-enough/comment-page-1/#comment-1157813 Teddy Towncrier Tue, 07 Apr 2009 18:03:04 +0000 http://www.grokdotcom.com/?p=3444#comment-1157813 AHHA!   Valid points that the same video may have differing impacts on viewers. Some may wish to "skim through" and get a feel for the story while others may want more in depth information. The answer to filling the needs of both types of visitor lies in the use of Interactive video where those who wish more information may drill down from embeded hyperlinks and glean more information while the skimmer can skip through and hopefully discover a reason to explore further. Embed a subscription form in the video lets you stay in touch with the skimmer and you'll be front and center when they're thinking seriously about a purchase. AHHA!   Valid points that the same video may have differing impacts on viewers.

Some may wish to “skim through” and get a feel for the story while others may want more in depth information.

The answer to filling the needs of both types of visitor lies in the use of Interactive video where those who wish more information may drill down from embeded hyperlinks and glean more information while the skimmer can skip through and hopefully discover a reason to explore further.

Embed a subscription form in the video lets you stay in touch with the skimmer and you’ll be front and center when they’re thinking seriously about a purchase.

]]> By: conficker http://www.grokdotcom.com/2009/04/02/b2b-warning-one-persuasive-video-may-not-be-enough/comment-page-1/#comment-1157623 conficker Tue, 07 Apr 2009 00:43:34 +0000 http://www.grokdotcom.com/?p=3444#comment-1157623 I have an SAAS that's for big businesses. I currently don't have any videos on the marketing website for the software. Do you think it's worth paying for a firm to make a video, or would you just make a screen cast of using the product like a lot of people do? I have an SAAS that’s for big businesses. I currently don’t have any videos on the marketing website for the software. Do you think it’s worth paying for a firm to make a video, or would you just make a screen cast of using the product like a lot of people do?

]]> By: Persuasive Picks for the week of 03/29/09 : PerkettPRsuasion - The PerkettPR Blog http://www.grokdotcom.com/2009/04/02/b2b-warning-one-persuasive-video-may-not-be-enough/comment-page-1/#comment-1156706 Persuasive Picks for the week of 03/29/09 : PerkettPRsuasion - The PerkettPR Blog Fri, 03 Apr 2009 21:27:03 +0000 http://www.grokdotcom.com/?p=3444#comment-1156706 [...] B2B Warning: One Persuasive Video May Not Be Enough Brendan Regan of FutureNow’s GrokDotCom blog provides some food for thought to B2B marketers in the area of selecting the right type of video content to create for your websites. [...] [...] B2B Warning: One Persuasive Video May Not Be Enough Brendan Regan of FutureNow’s GrokDotCom blog provides some food for thought to B2B marketers in the area of selecting the right type of video content to create for your websites. [...]

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