Thanks for the reply and the clarification. I have a better understanding of your point now.

The extension of the FutureNow site into Grokdotcom was certainly not lost on me. I would still contend that as a user the difference between Articles and Posts is not big enough to highlight (in my opinion). As a reader of many blogs, this is the first place where I see this distinction made and I just assume that I am reading a longer blog post.

Trivial in the grand scheme of things. I certainly think you guys know what you’re doing and I love reading the blog – so keep ‘em coming.

Have a great weekend.

Andrew

As for your first point, I think you missed what I was trying to say. As Navigation is one of the least-used parts of a website’s with higher-than-average conversion rates, it does not make sense to plan for Navigational use as the primary path. Rather it should be used when people feel they get “lost” and are looking for a sign marker for getting back onto a path. Most sites use tabs AS the path itself. I hope that makes better sense.

As for our own navigation on GrokDotCom, you may (or may not?) have noticed that the navigation matches that of our parent for-profit company, FutureNowInc.com.

We felt that the concept of a Blog was endemic enough that folks would know how a blog content site with it’s short one-click paths and “pick it and read it” approach) differs from a lead-gen or retail site. So if they actually used Navigation we found that indicated they were on a different mental path entirely searching for some of our consulting or our OnTarget website optimization service. So that’s where we take them.

Thanks for reading!

If I’m honest – I always found the navigation in your blog a little confusing. What’s the difference between a Post and an Article?

Thanks,

Andrew